Hasta La Creative!

Hush, little baby, don’t say a word.
Papa’s kinda tired like a mockingbird.
And if he’s tired you see it in his face,
Papa’s gonna be driving all over the place.
And if his eyes begin to close,
Pappa’s gonna yawn and start to dose.
And if he’s travelling way too fast,
Papa’s gonna go straight through the glass.
And if that windscreen glass gets broke,
Papa’s gonna get hurt and start to croak.
And if no one rescues him quick,
Papa’s gonna get very very sick.
And if his heart stops beating,
Papa’s time on earth is all but fleeting.

The SEAT Tiredness Recognition System. Hard to fall asleep to. Drive awake.

Radio campaign where we take famous lullabies and change the words to highlight the dangers of drifting off at the wheel and in doing so make the ad impossible to drift off to.

Advertising Agency: Grey, London, UK
Global Creative Director: Alejandro Arriagada
Creative Directors: Jason Bramley, Jonny Biggins
Art Director: Jason Bramley
Copywriter: Jonny Biggins
Sound Studio: BSO
Published: April 2013

Rock a bye baby, driving non-stop.
When the night comes, tiredness will knock.
When your eyes close, asleep you will fall.
Goodbye to your life, passengers and all.
Rock a bye baby, I saw you again.
Trapped in the wreckage, I feel your pain.
When they pulled you out, there was no scream,
That was the last dream you ever did dream.

The SEAT Tiredness Recognition System. Hard to fall asleep to. Drive awake.

Radio campaign where we take famous lullabies and change the words to highlight the dangers of drifting off at the wheel and in doing so make the ad impossible to drift off to.

Advertising Agency: Grey, London, UK
Global Creative Director: Alejandro Arriagada
Creative Directors: Jason Bramley, Jonny Biggins
Art Director: Jason Bramley
Copywriter: Jonny Biggins
Sound Studio: BSO
Published: April 2013

Advertising Agency: Tuppi, Salvador, Brazil
Creative Director: Lucas de Ouro
Art Directors: Lucas de Ouro, Mari Martins
Copywriters: Vinícius Corrêa, Lucas Carasek
Photographer: Diego Freire
Retoucher: Darío Velasco
Published: April 2013

Mega Sala cineco, much bigger movies.

Cine Colombia is the largest distribution and film projection company in Colombia. In order to be competitive and innovator Cine Colombia created a new format of movie theater: Mega Sala Cineco. With a 40% bigger screen, it is much greater than other cinemas.

Advertising Agency: TBWA\COLOMBIA, Bogotá, Colombia
Creative Director: Jaime Cueto
Art Directors: Alex Torres, Guillermo Gonzalez
Copywriter: Roger Acosta
Illustrator: Jairo Perez
Published: July 2013

Mega Sala cineco, much bigger movies.

Cine Colombia is the largest distribution and film projection company in Colombia. In order to be competitive and innovator Cine Colombia created a new format of movie theater: Mega Sala Cineco. With a 40% bigger screen, it is much greater than other cinemas.

Advertising Agency: TBWA\COLOMBIA, Bogotá, Colombia
Creative Director: Jaime Cueto
Art Directors: Alex Torres, Guillermo Gonzalez
Copywriter: Roger Acosta
Illustrator: Jairo Perez
Published: July 2013

Dear Edward Snowden, there’s still a lot to uncover.
Blush Lingerie

Advertising Agency: Glow, Berlin, Germany
Photographer: NilsRodekamp.com