(TrendHunter.com) DeviantART member Spicysteweddemon designed a collection of Disney princess prom portraits, giving a peak at what these glamorous ladies would wear if they ever went to a high school prom.
Many…
It’s no secret that PR firms are looking to branch out into other realms like advertising and content creation. Nothing wrong with that at all, if they bring in the right talent who can help them compete in those areas.
But this ad from PR firm FleishmanHillard is a deceptive one. It’s on the back of this week’s Ad Age, turned upside down to make you think there are articles on the inside. Lots of magazines do that when they want to divide up the content.
Only there are no articles inside. The ad is simply a device to make me go to their online content TRUE section.
Come on, Fleishman. You’ve got the attention of every Ad Age reader here. And the content actually sounds interesting, but I’m put off by this redirection ploy. You can do better than an ad disguised as a fake magazine cover. Something that rings more, um, true would be nice.
The post The Only Thing “TRUE” Here Is A Bad Ad From A PR Firm appeared first on AdPulp.
More than one world to know, Afs international educational experience.
Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Executive Creative Directors: Javier Mentasti, Maximiliano Maddalena
Creative Directors: Patricio Elfi, Juan Pablo Carrizo
Art Director: Juan Ignacio Peirano
Copywriter: Guido Freiberg
Illustrator: Martín Orza
Published: February 2013
More than one world to know, Afs international educational experience.
Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Executive Creative Directors: Javier Mentasti, Maximiliano Maddalena
Creative Directors: Patricio Elfi, Juan Pablo Carrizo
Art Director: Juan Ignacio Peirano
Copywriter: Guido Freiberg
Illustrator: Martín Orza
Published: February 2013
Lines are being crossed in all directions, with the government seizing journalists’ phone records, and Bloomberg reporters monitoring the actions of their clients.
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Advertising Agency: Squeeze, Florianópolis, Brazil
Creative Director: Cristiano Valente
Art Director: Cristiano Valente
Copywriter: Luisa Sganzerla
Published: May 2013
“85 Seconds” is the story of a couple that meets in their childhood, separate when teenagers and meet again when adults. Each one’s life possibilities and the meeting are told in a minute and a half, only with a sound track, no dialogues. From beginning to end, a counter shows the seconds of the film. In the end, it accelerates until it reaches the total Getty Images videos, but in time: 63,103,983 seconds. The campaign concept signs the film: “63 million seconds of videos. Infinite possibilities.”
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative Director: Marcello Serpa, Luiz Sanches
Creative Director: André Kassu, Marcos Medeiros, Renato Simões e Bruno Prosperi
Creation: Marcos Kotlhar, Sophie Schoenburg
Agency Producer: Vera Jacinto, Rafael Motta, Charles Nobili
Production Company: ZOLA
Director: João Simi e Marcos Kotlhar
Head of Art: Gustavo Vockos
Research: Marcos Kotlhar, João Simi, Procuradoria de Filmes, Beto Araújo, Sacha Bastos, Gustavo Vockos
Motion: Marcos Kotlhar, João Simi, Daniel Lemos, Rafael França
Music: Satélite
Music Producer: Kito Siqueira, Roberto Coelho
Editor: Beto Araújo e Sacha Bastos
Executive Producer: Jimmy Palma
Post Production: CLAN vfx
Project Manager: Markinhos Fagundes, Claudio Costa
Production: Amelinha Lobo, Pedro Bueno
Account Supervisor: Cristina Chacon, Tássia Massumi Nishida
Media: Paulo Camossa, Patricia Moreton
Advertiser’s Supervisor: Renata Simões
There's a bunch of genetic meddling going on in the new video game Resident Evil Revelations. It may stand to reason, then, that marketer Capcom would stage a wholly unnatural promotion for its release. The company has created "the world's only blood-filled swimming pool"—good gawd, let's hope it's the only one—and tossed in some realistic-looking entrails and body parts. Then what, you ask? For two days later this month, it will invite people to take a dip in the London pool and search for swag! While bobbing for licensed merchandise in viscous liquid might not be everyone's idea of a good time, Capcom has reason to believe that fans of its horror-adventure franchise will be up to the task. For the last installment, Resident Evil 6, the game developer opened a fake butchery selling human body parts in London's famous Smithfields meat market. For the upcoming stunt, 200 people will have the chance to slog through intestines, brains and torsos under the watchful eyes of zombie lifeguards in a 55,000-gallon pool. (That's the equivalent of 11,327 blood-drained people, for those keeping track.) Goggles and towels will be available for loan, but no word on barf bags.
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Bonnier Corp. has sold Parenting, Baby Talk and Conceive magazines to Meredith Corp., which will close them and begin sending their subscribers its own parenting and baby magazines instead, the companies said on Tuesday. At least 60 people in Bonnier’s Parenting Group are being laid off as a result of the deal.
Bonnier, which sold Ski and Skiing magazines to Active Interest Media two weeks ago, said the new sale is not part of a dismantling of the company, but instead an effort to grow revenues and achieve sustained profitability.
“Our parent company, Bonnier AB in Sweden, reminds us that it plans for generations, not years — we adhere to that theory,” Bonnier Corporation CEO Dave Freygang said in a statement. “This choice was a difficult but necessary one to ensure the company is well positioned for the future.”
Inside the mind behind “Grey’s Anatomy” and “Scandal.”
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What does an ad agency do when it realizes Peregrine falcons have laid eggs on its roof? It whips up a cool logo, builds a Tumblr, chooses a hashtag, sets up a webcam, and turns the whole thing into a mini social-media event. It all began at Campbell Ewald a few weeks ago. Today, at approximately 5:54 a.m. CT, the first egg hatched. Check out all the #CEfalcons action over at cefalcons.tumblr.com. There's some cute videos on there, although it's not going completely smoothly for the first baby falcon (called an "eyasses," actually). In one video, "Mamma Falcon tries her best to force the new baby back into its egg, less than three hours after it was born." BBDO had better guard its National Geographic account closely in the wake of this.
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Arno. The perfect mix no matter the ingredients.
New Arno. Mixer Deluxe
Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias
Copywriter: Alexandre Abrantes
Art Directors: Alessandro Cassulino, Rodrigo Panucci
Photographer: Pedro Dimitrow
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Art Buyer: Selma Momosse
Account Supervisor: Ana Flávia Back
Advertiser’s Supervisor: Eliana Leonhardt
Account Managers: João Paulo Hessel, Fábio Simão, Gleidys Salvanha
Post Production: Burti Hd, Arizona
Arno. The perfect mix no matter the ingredients.
New Arno. Mixer Deluxe
Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias
Copywriter: Alexandre Abrantes
Art Directors: Alessandro Cassulino, Rodrigo Panucci
Photographer: Pedro Dimitrow
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Art Buyer: Selma Momosse
Account Supervisor: Ana Flávia Back
Advertiser’s Supervisor: Eliana Leonhardt
Account Managers: João Paulo Hessel, Fábio Simão, Gleidys Salvanha
Post Production: Burti Hd, Arizona
Arno. The perfect mix no matter the ingredients.
New Arno. Mixer Deluxe
Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias
Copywriter: Alexandre Abrantes
Art Directors: Alessandro Cassulino, Rodrigo Panucci
Photographer: Pedro Dimitrow
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Art Buyer: Selma Momosse
Account Supervisor: Ana Flávia Back
Advertiser’s Supervisor: Eliana Leonhardt
Account Managers: João Paulo Hessel, Fábio Simão, Gleidys Salvanha
Post Production: Burti Hd, Arizona
If you’ve been reading Adrants for any length of time, you’ve been treated to the various forms of “vertising” that have popped up over the years. It all began with ass-vertising back in 2004 and progressed from there to bra-vertising, yawn-vertising, head-vertising, dog-vertising, forehead advertising, blog-vertising, blood-vertising, adverblogging, invertising, advergaming, chip-vertising, thong-vertising, replace-vertising, bus-vertising, police car advertising and adver-wear.
Now, thanks to Cornett-IMS, we have beard-vertising, a truly native form of advertising. Acknowledging the fact that 55 percent of men the world over have facial hair, the marketing firm views this “untapped advertising real estate” as “the next big trend in advertising.
Currently in beta (hahaha), the agency is seeking men with beards that want to make money hosting “BeardBoards.” Men who want to get payed for having an epic beard. We’re also seeking partners that want to advertise on “BeardBoards.” So far we’ve got A&W Restaurants and Eagle One Automotive Appearance products as advertising partners.
Hmm. Check out the imagery below. Wonder if Terry Crews with jump out at some point.
UPDATE: And let’s not forget fly-vertising. Thanks. @Bewegungsmelder
(TrendHunter.com) Staying fresh while journeying on the open road can be difficult, but these road trip fashions will keep you riding in style. Whether you prefer something more retro or modern, travel style should…
(TrendHunter.com) The ‘Kosta Boda’ fox glass makes finishing your drink the most exciting part. This excitement is namely due to the fact that a fox’s head appears to emerge from the bottom and might nab your…
BBDO New York has created two new commercial for FedEx to tout the delivery service’s new Delivery Manager which allows recipients to specify date, time and place for delivery. To get the idea across, the agency came up with two silly scenarios.
In one, a family decides to take a “staycation” instead of a vacation so it won’t miss an important package. In another, a dentist performs work on his front porch to he doesn’t miss a package that might have been delivered to his office.
Both scenarios are wildly stupid, yet funny, and do a great job at making everyone feel better than these imaginary idiots who have no common sense. The approach, used by countless marketers and their agencies, employs schadenfreude. It’s like marketers can’t seem to get a message across without shitting all over some poor loser.
But hey, we love to wallow in the idiocy of others and as long as humans gain self-importance from the stupidity of others, marketers will continue to serve up doofuses in their ads.
Is this good marketing?
In November 2012, Metro readers were surprised to find their familiar (and favorite!) newspaper was completely without photos. Word quickly spread across social media that Metro had screwed up – a huge mistake. But of course: This was no mistake. The ad agency TBWA Copenhagen had been tasked with developing a sticky campaign for the world’s biggest photo competition: Metro Photo Challenge. This “No Picture Edition” paid tribute to pictures by proving how much we miss them when they are not there. This innovative campaign — together with a new platform and a fantastic photo expedition as a prize for the winners — proved highly successful as the Metro Photo Challenge 2012 received buzz on social media worldwide, which resulted in a 377% increase in participants, a 139% increase in visitors and 139% more photos. It was the sixth time the competition ran worldwide, and the results were better than ever before.
Advertising Agency: TBWA, Copenhagen, Denmark
Creative Director: Tom Olsen
Advertising Agency: 360i, USA
Chief Creative Officer: Adam Kerj
Creative Director: Aaron Mosher
Creative Director: David Yankelewitz
Copywriter: Nick Panayotopoulos
Art Director: Roberto Salas
Account Director: Tiffany Curry
Account Manager: Kelly Huibregtse
Strategy Director: Shankar Gupta
Strategist: Scott Sparks
Technical Director: Layne Harris
Production Company: B-Reel
Director: Jens Sjogren
Executive Producers: Pelle Nilsson, Susan Rued Anderson
Producer: Lawrence Lewis
Director of Photography: Jordan Levy
Production Designer: Jason Fijal
Sound Design: Tom Rogers at Atomix
Color/Conform: Shinya Sato
Editor: Zoe Mougin
Editorial Company: Cosmo Street
Original Music: MassiveMusic
Executive Producer: Keith Haluska
Producer: Courtney Jenkins
Creative Director: Elijah B. Torn
Aired: May 2013
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