Centaur Media, the business information, events and marketing services group, has announced the exit of chief executive Geoff Wilmot and managing director Tim Potter in its interim report in which it delivered “modest profit”, said to be “below market expectations”.
What could be better than an Auto-Tune leprechaun singing about his magically delicious cereal? Nothing! This 15-second Lucky Charms ad, which mixes current commercial footage, vintage images and goofy-great vocal manipulation, will air during high-profile TV shows this week like the Billboard Music Awards and the season finales of American Idol and The Voice. Its inspiration came from major doses of hallucinogenic drugs and/or a St. Patrick's Day promotion for the General Mills brand that included a mashup music video that went viral with nearly 1 million views. There were many hot-shot creative hands on deck here (see the credits below), but all you really need to know is that the result is super groovy. Watch the full video for a trippy walk down memory lane.
CREDITS
—Ad
Agency: Saatchi & Saatchi
Production: Pat-Man Studios
Composer: Jeff Elmassian
—Video
YouTube's Machinima channel and Melodysheep, mashup maker
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Advertising Agency: DoubleYou, Barcelona, Spain
Creative Director: Jesús Revuelta
Copywriter: Ximo Villalba
Art Director: Dani Requena
Designer: Marta Torredeflot
Client Services Director: Jordi Pont
Account Director: Luis Ortiz
Account Manager: Álvaro Rojo
Production Manager: Daniel del Amor
Interactive Director: Sara Mayoral
Interactive Front-End developer: Nahuel Scotti
Java Developer: Just Canals
Multimedia: Mauricio Pellegrinetti
Voici l’excellent projet de Charles Wahl qui a réalisé cette vidéo à propos du complexe sportif situé au Canada spécialisé dans le Basket-ball : Hoop Dome. D’une grande qualité, cette création autour du sport intitulée « Bring Your Game » est à découvrir en images dans la suite de l’article.
Renault is pleased to give up its place to another vehicle. European week of courtesy on the road.
Like last year, Renault has taken up the cause to toot the horn for the European Week of Courtesy on the Road. And the most courteous act we can do on the road is to give way to others. Like giving up a parking spot. This is literally what Renault is doing – giving up its place in the press. The brand has given up a full page ad in Belgian daily newspapers to VW Golf and to Nissan Juke.
Advertising Agency: Publicis, Brussels, Belgium
Creative Director: Paul Servaes
Art Director: Alain Janssens
Copywriter: Eric Piette
Account Director: Francis Lippens
Published: March 2013
Renault is pleased to give up its place to another vehicle. European week of courtesy on the road.
Like last year, Renault has taken up the cause to toot the horn for the European Week of Courtesy on the Road. And the most courteous act we can do on the road is to give way to others. Like giving up a parking spot. This is literally what Renault is doing – giving up its place in the press. The brand has given up a full page ad in Belgian daily newspapers to VW Golf and to Nissan Juke.
Advertising Agency: Publicis, Brussels, Belgium
Creative Director: Paul Servaes
Art Director: Alain Janssens
Copywriter: Eric Piette
Account Director: Francis Lippens
Published: March 2013
E-commerce rivalry is very high. Hence all competitors have to reduce costs wherever possible. Online stores of home appliances are special as they also deliver goods, assembly and mount them. DAM is a logistic company which does not only deliver home appliances but also provides its assembly and mounting. Goal: to be spotted by major online stores selling home appliances. Idea: To give online stores original presents which will literally show DAM’s competitive advantage over its rivals. Solution: We used LEGO bricks to assembly toy washing machines which were placed on a DAM-branded pedestal. Them these authentic pieces were placed into stylized carton boxes and later delivered to prospective clients.
Advertising Agency: TWIGA, Moscow, Russia
Creative Director: Mikhail Elagin
Art Director: Grant Abovyan
Copywriter: Sergey Fedorov
Designer: Mikhail Chebanu
Yes, Carlos Ricque, VP/executive creative director at Moxie Interactive who worked out of the Zenith Media agency’s New York office, is indeed calling it quits. The agency elaborates, saying, “After three great years at Moxie in both Atlanta and New York, Carlos Ricque has decided to leave the Moxie New York office to pursue his video content creation dreams. He leaves on great terms with the agency. The creative EVP has said that Carlos is one of the good guys in Creative. Where Carlos goes, good work always follows. He will be missed.”
It’s not such a stretch for Ricque to head into content creation as the creative has also moonlighted as a screenwriter over the years and won Best Picture back in 2005 at the roving 48 Hour Film Project. On the ad side, meanwhile, prior to Moxie, Ricque spent well over four years at Atlanta-based Fitzgerald+CO, where he last served as co-chief creative officer. During his career, Ricque has also served as a senior copywriter at BBDO and an ACD at what is now 22squared.
New Career Opportunities Daily: The best jobs in media.
UPDATE: The bakery is now claiming its social-media accounts were hacked, and that it did not post the incendiary messages. This claim is not being wholeheartedly accepted by commenters on the Facebook page. Original post below:
Social media allows consumers to talk to brands, and brands to yell back loudly at consumers with massive meltdowns that will forever be preserved thanks to the glory of the print-screen button. Amy's Baking Company Bakery Boutique & Bistro, a horrible restaurant in Scottsdale, Ariz., has just demonstrated a valuable lesson for every brand out there: Don't feed the trolls. Really, don't engage. Panties all in a bunch over the fact that Gordon Ramsay gave up on them, the owners took to Facebook to defend themselves. Yes, Ramsay declared that for the first time in the history of Kitchen Nightmares, he had met two owners he simply couldn't help. So, Amy and Sammy decided set the record straight by swearing, threatening to pursue legal action against Yelp and Reddit, claiming god is on their side, and generally freaking out in all caps—drawing more and more Internet ire with every expletive-filled rant. It's a glorious day for crazy on display. Click through to BuzzFeed for more exquisite details on what not to do.
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(TrendHunter.com) The essence of awkwardness is captured in these new illustrations by artist Kathryn Hudson. Through her Disney prom drawings, Hudson has re-imagined Disney princes and princesses alike as nervous…
Never in history has such richness of information been so readily available to so many. We’re only beginning to realize both sides of this technology-empowered coin. It’s one that can simultaneously enrich and complicate our everyday lives.
The simplicity of a web search allows knowledge-sharing or plagiarism. Tweets can share real-time stories in a war zone or take school bullying to a whole new level. The cloud itself holds the promise of preserving our digital memories, while enabling unprecedented levels of piracy, hacking and identity theft.
Advertising Agency: Try/Apt, Oslo, Norway
Copywriter: Øystein Halvorsen
Art Director: Karin Lund
Project Manager: Ulla Hennum Birkrem
Account Manager: Trond Sandø
Production company: Fantefilm
Director: Magnus Martens
Producer: Hugo Hagemann Føsker
Production Manager: Audun Lyngholm Wittenberg
Post production: Shortcut
VFX: Stripe
Music research: Ohlogy
It's fairly well established that Abercrombie & Fitch doesn't want the wrong sort of people wearing its clothes. A couple of years back, it even offered (as part of a goofy PR stunt) to pay Jersey Shore star Mike "The Situation" Sorrentino to stop buying its apparel, saying his implicit endorsement "could cause significant damage to our image." Now, the clothier is getting heat for its supposedly exclusionary marketing policies once again—this time based on a 7-year-old quote from CEO Mike Jeffries. In the quote—dredged up in the wake of similar criticisms levied at A&F in a new book—Jeffries says, "In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids." That incensed a guy named Greg Karber, who decided to try to piss Jeffries off by giving A&F clothes to the most uncool kids he could find—homeless people. Despite Karber's best intentions, his video of the stunt comes off as forced and, in a way, exploitative itself, as he's simply using the homeless as a tool to trash the brand. (The charity aspect is clearly incidental.) But the video, posted Monday, is quickly closing in on a million views, proving yet again that hating on Abercrombie is a pastime most people can get behind.
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E-commerce rivalry is very high. Hence all competitors have to reduce costs wherever possible. Online stores of home appliances are special as they also deliver goods, assembly and mount them. DAM is a logistic company which does not only deliver home appliances but also provides its assembly and mounting. Goal: to be spotted by major online stores selling home appliances. Idea: To give online stores original presents which will literally show DAM’s competitive advantage over its rivals. Solution: We used LEGO bricks to assembly toy washing machines which were placed on a DAM-branded pedestal. Them these authentic pieces were placed into stylized carton boxes and later delivered to prospective clients. Video case: http://www.youtube.com/watch?v=j3KnF61IqnE
Advertising Agency: TWIGA, Moscow, Russia
Creative Director: Mikhail Elagin
Art Director: Grant Abovyan
Copywriter: Sergey Fedorov
Designer: Mikhail Chebanu
Published: March 2013
This week, T3 is hiring a media planner, while Scratch needs a manager of project leadership. MediaWhiz is seeking a senior SEM/paid search analyst, and Mullen is on the hunt for a group strategy director. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
New Career Opportunities Daily: The best jobs in media.
Former NFL football player Tony Siragusa is fronting a new Depends campaign entitled Guard Your Manhood. The campaign aims to serve the needs of 23 million men who suffer from bladder leakage. The campaign, which takes the whole man-cave approach to things — just to be absolutely sure no man feels like a wuss for having this condition — introduces a line of Depends designed specifically for men.
To help men guard their manhood, Siragusa has joined Depend and is training men with light bladder leakage to “get back in the game” with tips and tools, including new Depend Guards and Shields. In return for Siragusa’s involvement, Depend will donate $50,000 in his name to The V Foundation to help fund cutting-edge prostate cancer research. The V Foundation is a charitable organization dedicated to saving lives by helping to fund critical cancer research, including prostate cancer, a leading cause of bladder control issues in men.
Of his involvement in the campaign, Siragusa said, “I’m proud to team up with Depend to help men going through a tough time realize they don’t have to be embarrassed as a result of light bladder leakage. The Guard Your Manhood program is a manly way to let men know about solutions like new Depend Guards and Shields that will help them manage this common condition and it’s a great opportunity to support The V Foundation at the same time.”
Cancer Research UK will share real-time audience messages in ad breaks during Saturday’s ‘Britain’s Got Talent’, as part of its Race for Life campaign.
Large portions of this season’s roster are expected to remain intact, with the new comedies appearing next to franchises like “The Big Bang Theory” and “How I Met Your Mother.”
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CBS is focusing on new comedy this fall, picking up four new sitcoms and two new dramas for the upcoming season. The network also 23 pilots this year, more than usual.
The network’s ultimate goal is to have more originals and fewer repeats, CBS Entertainment President Nina Tassler said a press breakfast Wednesday ahead of the network’s upfront presentation to advertisers.
Mondays this fall will include two new comedies, “We are Men” and “Mom,” which will be weaved between “2 Broke Girls” and the final season of “How I Met Your Mother.”
(TrendHunter.com) Hedi Slimane’s visionary direction of the iconic French fashion house is epitomized in the Saint Laurent Paris Pre-Fall 2013 advertising campaign.
Photographed in black and white, model…
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