Jamie’s Italian, the Jamie Oliver restaurant group, has hired Karmarama as its first advertising agency, after a three-way pitch against Antidote and CheethamBell JWT.
DigitasLBi and Razorfish, the Publicis-owned digital networks, have appointed international leaders.
Delivery Hero, the company that owns a network of food delivery websites, is looking for an ad agency to work on its brands in Europe.
Live streamed coverage of Thinkbox’s ‘TV Nation’ event, reviewing British life and marketing post-Olympics.
Challenge
Smart by Mercedes is a perfect car for a big city with huge parking problems. In Moscow, it takes an average of 19 minutes a day for a driver to find a parking place. Yet people still try to squeeze their mid-to-large cars into limited places. Our objective was to show reluctant consumers that the Smart is an best car for parking in the big city. The task was to drive the audience’s interest in Smart by demonstrating its amazing parking abilities. The results were to be measured by hotline calls and test drive applications.
Solution
We involved a city-wide chain of corporate self-service cafeterias called Cafetera. There are 18 Cafeteras in Moscow’s biggest business centers (total daily audience 10 000 people), a bulls-eye hit into the target audience: upper middle class white collars. The lines in Cafeteras during lunch hours are as terrible as the parking situation around them.
Idea
We noticed that just a simple 900 turn of a tray will increase the number of trays on the counter by 50%. And this is exactly how it feels to park a Smart. A simple sticker on a tray turned it into the simplest test drive ever – the effect of Smart parking is visible immediately, on the counter.
Results
Total people reached by the message: approx. 9000
Hotline calls increase vs. planned: 186%
Smart Test Drive online applications coming from Smart Twist vs. classic media ads: 26:1 ratio
Total people applying for a test drive: 85 – 250% increase vs. the monthly average
Conversion rate 70% – people applying for a Test Drive vs QR code readings
Cafetera lines efficiency increase during the promo: 38%
Advertising Agency: BBDO, Moscow, Russia
Chief Creative Officer: Igor Lutz
Creative Director: Mihai Coliban
Copywriter: Victor Lander, Evgeniy Gavrilchenko
Art Director: Konstantin Tokarev
Producer: Valery Gorohov, Anna Chernaya, Denis Shushin
Account Supervisor: Christina Tancher, Anna Sokolova,
Advertiser’s Supervisor: Ekaterina Geraseva
Account Manager: Yana Bader
Producer P.P.C.M Enterprise: Daria Yastrubitskaya
Director P.P.C.M Enterprise: Avdotia Alexandrova
Graphics&Animation P.P.C.M Enterprise: Timofey Alexandrov
Advertising Agency: Wieden + Kennedy, Portland, USA
Creative Director: Alberto Ponte, Ryan O’Rourke
Art Director: Sara Philips
Copywriter: Jeff Salomonsson
Director: Adam Hashemi
Agency Producer: Chris Capretto
Production: Furlined
(TrendHunter.com) Artist Andry Rajoelina’s comic book families showcase the heroes of the DC Universe and their sidekicks in an adorable paternal situation.
The superhero of the DC Justice League get turned into…
Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Director: Joe Staples, Susan Hoffman
Copywriter: Jeff Salomonsson
Director: Adam Hashemi
Agency Producer: Jennie Lindstrom
Associate Producer: Kirsten Acheson
Advertising Agency: Wieden + Kennedy, Portland, USA
Creative Director: Alberto Ponte, Ryan O’Rourke
Art Director: Sara Phillips
Director: Furlined
Agency Producer: Jennie Lindstrom, Kirsten Acheson
Avec sa série intitulée sobrement « Urban Zoom », le photographe allemand Jakob Wagner nous offre de superbes clichés en longue-exposition dans différents pays pour obtenir des images sublimes de ces lieux et villes aux nombreuses lumières. Plus d’images à découvrir dans la suite de l’article
Bauer Media UK has promoted Abby Carvosso, managing director of lifestyle and advertising, to the position of group managing director of London Lifestyle, with responsibility for its London-based magazines.
(TrendHunter.com) After nine years, The Office finale has arrived. For almost a decade, viewers have tuned in to watch the antics at Dunder Mifflin, to ship Jim and Pam’s relationship and laugh at Dwight’s…
Brands are likely to be more cautious when bidding online for competitors’ keywords and phrases following a key High Court ruling, according to a legal expert.
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Associate CD / Art Director: Daniel Aykurt, Alessandro Fruscella
Production: The Mill
Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Director:João Livi
Creative Directors: Felipe Luchi, Philippe Degen
Art Directors: Felipe Lemes, Bastien Grisolet
Copywriter: Arturo Marenda
Photographer: Carioca
Illustrator: Carioca
Additional credits: Marcio Utsh, Erick Sobral, Rafael Barajas, Jean Luc Chirio, Marie Dathana
TEDx Sydney 2013 was probably full of great ideas, speakers, and presentations, but it’s a two-and-a-half-minute video about babies and food that wound up stealing the show. “The First Taste,” created by Saatchi & Saatchi Sydney and Heckler, shows young children reacting to their first experiences with unusual foods like anchovies, gherkin, and Vegemite. Set to orchestral music and shot in slow-motion, the video somehow takes a subject that could’ve easily dipped into boring humor and turns it into a strange and compelling combination of food, art, and social science. Props to the first kid for not freaking out more when shoving an anchovy in his mouth.
Creative director Matt Gilmour, who also directed the clip, credited the visceral, pure culinary responses of his two-year-old daughter for inspiration. I couldn’t agree more about the honest ways kids respond to sensory overload. It not only cinched the greatness of the video but also reminded me of when I was six and spat out a terrible jellybean (possibly fart flavored) at the supermarket. A random woman chided me and told on me to my mom. I couldn’t help it, the bean tasted that bad. I imagine the incident was crude from the woman’s perspective, but with some slow-motion and beautiful music, it could’ve been poetic. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
Advertising Agency: LP, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Marcel Petroff
Illustrator: Amello Ilustracao
Labour Party leader Ed Miliband has criticised Google for going to extraordinary lengths to avoid paying tax.
First Direct is rolling out its biggest ever ad campaign and repositioning as “the unexpected bank”, reinforcing its credentials as a challenger brand against traditional high street banks.
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