BSkyB has reported pre-tax profits up 7.5% to £966m in the nine months to 31 March 2013, after growth in divisions including digital TV service Sky Go offset slight declines in other areas, such as ad revenues.
(TrendHunter.com) Though some say that adults are too old to enjoy s’mores, these ‘Salted and Styled’ campfire snacks prove that they’re still worth making. In a perfect world, there would be no age limit…
Jusqu’à la fin des votes pour les Fubiz Awards 2013 le 14 mai 2013 minuit, nous vous proposons de mettre en avant les nominés de chacune des 8 catégories présentées. Découvrez ci-dessous les 8 différents nominés de la catégorie Advertising en images et en détails dans la suite de l’article.
Samsung – Paralympics London 2012
Greenpeace – Homeless Polar Bear
Marketers are yanking ads nearly as fast as they are making them.
PepsiCo on Wednesday was criticized for an online spot for Mountain Dew that some consumers charged was racist and misogynistic. The 60-second ad — which the beverage maker has since removed from the web and apologized for — was made by the rapper known as Tyler the Creator, depicted a white female asked by a police officer to pick out a perpetrator from a lineup of black men and a goat.
Meanwhile General Motors became the latest carmaker caught in an ad flap. The company, seeking to boost China sales 75% by 2015, apologized for a Chevrolet ad that included a song referring to “the land of Fu Manchu” where all of the girls sing “ching, ching, chop-suey,” which one Chinese newspaper called racist.
We’re almost at that time of year when mothers get to relax and collect motherly gifts in return for their maternal love and care. These moms get their 24 hours and go back to the daily routine, but mothers of athletes, the ones who give up free time to constantly drive to practices and games all over the place and pour cash into training and coaches and uniforms, those moms might deserve two days.
In collaboration with Sport Chek, Sid Lee has created a new campaign featuring Canadian Olympic hockey player Meaghan Mikkelson in honor of the past sacrifices her parents made along the way that contributed to her athletic success. The thirty-second spot directed by Tom Tagholm could just be another Nike ad if not for some inspirational voiceover from Mama Mikkelson. During the London Olympics, we saw a similar campaign from Tide, where moms were thanked for their dedication to the athletic success of their offspring. This commercial isn’t all that different, but it’s still appropriate considering the timing. Some moms deserve to be thanked at least twice, so we’ll overlook the conceptual similarities as May 12 approaches.
New Career Opportunities Daily: The best jobs in media.
Facebook created something of a stir last week when it unveiled its first UK advisory board, comprising senior brand and agency marketers.
(TrendHunter.com) The We are Handsome Swimwear range is edgy and perfect for summer. The latest lookbook from the Australian brands SS13 collection features bikinis and one-piece swimsuits that have animals like…
Glue Isobar has appointed Thom James, a client services director at Jam, and James Caig, the deputy head of strategy at MEC, to the roles of head of social and head of social strategy respectively.
Rainey Kelly Campbell Roalfe/Y&R has named Mick Mahoney as its executive creative director. He joins from Havas Worldwide London, where he held the same role, and replaces Toby Talbot, who left RKCR/Y&R in February.
A policy advisor to David Cameron is proposing a relaxation of Britain’s ban on political advertising on television and radio.
Gocompare.com headed the Advertising Standards Authority’s list of shame of the most-complained-about ads in 2012, with two spots chalking up close to 2,000 protests. However, the body rejected claims that the ads were offensive or harmful.
Havas Worldwide London has promoted Anthony Edwards to the new role of strategy director and hired the former Droga5 planning director Lisa Bowcott in a bid to boost its strategic credentials.
Global advertising spend will rise by 3.9 per cent to reach $518 billion during 2013, according to the latest forecast by ZenithOptimedia.
Kerry Foods has appointed Saatchi & Saatchi London to handle the advertising and digital accounts for its Richmond brand.
Sony is shaking up its global agency relationships, with reviews of the mobile and electronics media accounts coinciding with the appointment of Adam & Eve/DDB to handle global advertising for Sony Mobile.
Procter & Gamble has moved its global Gillette advertising account to WPP’s Grey, ending a relationship with BBDO that stretched for close to five decades.
McCann London has poached Zaid Al-Zaidy, the chief strategy officer at TBWA\London, to take the same role, replacing Nikki Crumpton.
Work Club has won Adidas UK’s social media business after a competitive pitch. The agency will be tasked with creating content across all social channels for the sportswear brand.
Havas Media has acquired the marketing insight consultancy SCB Partners.
Odeon, the UK cinema chain, is holding a review of its media planning and buying account, which has been held by MEC for eight years.
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