Hasta La Creative!

Some call it stunt marketing. Others term it experiential marketing. But whatever name you use, it’s hot.

Evidence Sid Lee Entertainment, headed by Joanne Fillion, a former creative director at Cirque du Soleil. The unit will develop consumer experiences for the agency’s and other clients. Cirque du Soleil is a stakeholder in Sid Lee and “there’s a lot of expertise at Cirque, technological, artistic and logistical, that we want to tap into,” said Ms. Fillion.

For example, the casting machine at Cirque follows emerging artists coming onto the world stage, while its production arm has deployment in 325 countries with experience with promoters and work permits. The agency declined to disclose what the first campaign out of the unit will be, but as reported earlier, Absolut Vodka plans to launch a branded entertainment campaign modeled after Cirque du Soleil later this year. Absolut declined to comment.

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Stuart Hall, 83, admitted abuse of girls ages 9 to 17, which prosecutors said took place between 1967 and 1986.

Olá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk, Marcos Beccari e Daniel Portugal conversam sobre o livro que escreveram: “Existe Design? Indagações Filosóficas em 3 vozes”, lançado este ano pela editora 2AB. Conheça os bastidores do livro, como ele foi concebido, escrito, quais as motivações, as discussões que rolaram por trás, como foi o contato com a editora, quais são as expectativas e planos futuros.

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Compre o livro “Existe design?”

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Portfólio Guilherme Henrique
Artigo Ricardo Cunha Lima, Metaconhecimento
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Post originalmente publicado no Brainstorm #9
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A multistate bank in the US saw a 55 percent increase in the profitability of its direct marketing program, repaying its system investments in only four months. A multinational telecommunications company increased response rates by 300 to 1,000 percent, improving campaign ROI 400 percent while reducing campaign costs by 30 percent. A multinational financial services provider with more than 1,000 branches improved campaign ROI by 50 percent.

A major US insurance company achieved a 12 percent increase in revenue, a 52 percent increase in earnings, and saved more than $4 million a year. A major US telecom service provider gained an incremental $6 million in lifetime value (net present value of the profit it expects from a customer) in the first month. A global telecom provider reduced call center contacts by 25 percent without decreasing effectiveness.

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You might know how much an impression’s worth for your brand. Perhaps you can estimate the value of a click, or social actions such as buzz, likes and shares. But what if you could measure a customer’s level of physical activity? What about posture, sleep habits, or even virility?

That data’s going to become increasingly available to marketers and advertisers as we head into the age of the cyborg.

Once a hallmark of science fiction, the human enhanced with mechanical superpowers is quickly becoming mainstream with the advent of wearable technology. Among the milestones arising over the past decade was Apple’s success with slimming down the iPod and equipping it with enough storage to hold thousands of songs, which turned it into a popular workout accessory. A slew of add-ons sprung up to allow runners to wear the iPod as an armband. Then in May 2006, Nike released Nike+, in collaboration with Apple, a wireless chip embeddable in select shoe models. In a breakthrough melding of fashion and technology, the chip synced with the iPod, and later the iPhone, to track fitness activity and sync music to workouts. In 2012 Nike released the FuelBand, transitioning its technology from a chip hidden inside a shoe to a bracelet that became its own fashion statement.

Continue reading at AdAge.com