Bacardi has unveiled a Facebook competition to promote responsible drinking, offering entrants the chance to attend a luxury party in Mallorca hosted by tennis star Rafael Nadal.
Profero has promoted Ross Jenkins, the managing director of its media division Performance in the UK, to the new position of global managing director of Performance Media.
It looks like Campbell Mithun itself beat us to the punch on this news, but yes, as the IPG-owned agency announced late last Friday, its CEO, Steve Wehrenberg, is leaving come June for a leadership post at University of Minnesota, where he will serve as teaching professor of strategic communication and program director of its Strategic Communication graduate program. It’s familiar territory for Wehrenberg, who’s been teaching at U of MN over the last seven-plus years. The soon-to-be departing CEO, though, will indefinitely serve as a consultant at Campbell Mithun once he leaves his post.
Wehrenberg, who’s been with Campbell Mithun for nearly three decades, has served as its CEO since 2007, when he took over for Jack Rooney. We’ve been told by the agency that an external CEO search is now underway with the goal being to name a successor by summer.
New Career Opportunities Daily: The best jobs in media.
Muito provavelmente, o marido de Emma discordaria que um Post-it é a melhor forma de capturar uma ideia antes que ela escape de nossa mente. Mas é exatamente esse conceito que a agência Noise, da Suíça, resolveu defender neste comercial feito para a 3M, com produção do estúdio Trikk17.
No filme, os blocos de Post-it são transformados em flipbooks para contar a história de um personagem que deixou uma ideia escapar e agora precisa enfrentar diversos obstáculos para conseguir capturá-la.
Os criativos do estúdio Trikk17 mostraram que o produto também é capaz de estimular a imaginação, apresentando-o como uma ferramenta criativa, e não apenas um bloco de anotações. O resultado ficou bem bacana.
Post originalmente publicado no Brainstorm #9
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You know you have a health-perception problem when a fast-food marketer takes a shot at you. So when Wendy’s — hardly the standard for health food — makes a point of marketing its beef as “fresh, never frozen,” the $70 billion frozen-food industry decided it had to do something.
A major challenge, the group added in the document, will be to overcome taglines like Wendy’s “fresh, never frozen,” which capitalize on consumers’ negative perceptions of frozen food.
A representative for the industry groups declined to comment.
(TrendHunter.com) This high-end condo in Mexico has a glass floor in the bathroom that would probably make most people afraid to go in. This bold bathroom design looks very clean and chic at first glance, but then…
It’s that time again to dust off the ol’ blind item category. While the overall tone of this note gives one the sense that someone’s trying to light a fire, you can pretty much tell that the author is on their way out the door one way or another. Anyhow, this alleged note sent by a frustrated staffer to his/her CMO at a rather well-known national retail chain mentions a couple of names that we’ve redacted, but you get the gist that whoever typed this up intended to go out guns blazing. Read on and feel free to weigh in if you’d like.
“What are you doing? No, really, what are you doing? Do you enjoy having a department that scratches their head at your every move…a department that’s mystified that you decided to retain [redacted] and [redacted], the 2 most life sucking innovation-lacking, uninspiring, micro-managing sociopaths, but eliminating [redacted], after two other well liked and respected Sr. Leaders leave? Is this what your consulting background has taught you? If so, it’s a waste of an education.
New Career Opportunities Daily: The best jobs in media.
The summer of 2012 represented a high point for UK sport and will be difficult to replicate, but 2013 still has a number of big sporting events, offering eye-catching opportunities for brands.
Découverte de « Twin’Z », un concept-car par Renault, présenté à la Milan Design Week 2013, voulant illustrer la nouvelle stratégie en matière de design de la marque. Imaginé en collaboration avec le designer Ross Lovergrove, ce concept au design étrange est à découvrir en images dans la suite.
In a sign of optimism in the market as many as 56% of firms in the media sector say they will be creating new jobs this year, according to the Barclays Job Creation Survey.
Seria cômico, se não fosse trágico. Para divulgar a dislexia – um transtorno genético que compromete a capacidade de aprender a ler, escrever e compreender um texto – a Los & Co mostrou de uma forma bem-humorada que ignorar o problema pode ter consequências bastante graves, como por exemplo um policial que resolve adulterar a cena de um crime porque não consegue registrar o nome da rua onde o corpo foi encontrado.
O filme faz parte de uma campanha de conscientização promovida pela Norwegian Dyslexia Association.
Post originalmente publicado no Brainstorm #9
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Douglas Lamont, Innocent group marketing and innovation director, will become the company’s first chief executive as the co-founders step away from the business.
M&C Saatchi paid tribute to the former prime minister Margaret Thatcher with a full-page ad in the Sunday Times that called her “the best client we ever had”.
Following on from the publication of Campaign’s School Reports, we take a look at the changing scale of the top 30 creative agencies based on billings for 2011 and 2012.
PepsiCo has appointed Karmarama to create an integrated launch campaign for TigerNuts, its new Walkers “crisp/nuts” snack, after a pitch.
Domino’s Pizza has emerged as a rival to B&Q to sponsor the Football League.
Focus sur Brent Holloman qui est un graphic-designer américain basé à Wilmington. Ce dernier propose sur son portfolio de décliner le contour du profil de la tête de son fils afin de l’intégrer dans des illustrations diverses et variées. Des créations très réussies à découvrir en images dans la suite de l’article.
Superdrug has entered into its first TV partnership, a major seven-figure sponsorship deal with Discovery Networks for the new TLC entertainment channel.
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