Hasta La Creative!

“We think about poop and toilet paper all day, every day. And we love it.”

There couldn’t be a better endorsement for the partnership between Publicis Kaplan Thaler and Charmin. For a half-century, the toilet-paper brand and the agency (and its various iterations before that) have adopted the sort of closeness and openness that can only be achieved by having a good sense of humor about your work. And that comes easily when work is talking about stuff that grosses most people out.

In its submission to Ad Age’s agency-client marriage contest, Charmin said it’s taken joy in the toilet talk “day after day, year after year, for over 50 years.”

Continue reading at AdAge.com

Online sales generated by UK retailers from international markets are expected to soar sevenfold to £28bn by 2020, according to new research published today.

Facebook has named Oreo number one in its list of 20 brands being celebrated for their creative work.

The Roman Coppola-directed film pokes fun at the smartphone wars by using the two-sided nature of a wedding as a metaphor for the enmity between iPhone and Samsung Galaxy users.

Outro dia, falamos por aqui sobre como nossas escolhas revelam algo de nossas personalidades, aplicando isso à tipografia. E se agora você pudesse sacar melhor as pessoas à sua volta apenas pelo tipo de café que elas escolhem? O trio criativo do DogHouseDiaries pode ajudar nesta tarefa com o divertido infográfico What Your Coffee Says About You.

É claro que nao há nenhum fundamento científico por trás destas definições, apenas um ponto de vista inteligente e bem-humorado dos criadores do excelente site de webcomics – e provavelmente muito melhor do que qualquer horóscopo que, como diria a Penny,Penny, Penny é capaz de dizer muito sobre uma pessoa.

Antes de pedir um espresso, por exemplo, saiba que:

“Você é amigável e adaptável. Você realmente gosta do sabor do café, um traço raro mas admirável.”

No caso do latte:

“Você é reflexivo e frequentemente indeciso. Em um mundo de desconhecidos, você gosta de fazer a escolha segura.”

Frappuccino:

“Você é feliz e enérgico. Você diz que ama café, mas realmente, você só ama o sorvete.”

Expresso (assim mesmo e leia antes de reclamar):

“Você é esperto, irritante ou ambos. De forma intencional ou não, você muda a pronúncia de eSpresso. De qualquer jeito, eu odeio você.”

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

It’s first thing in the morning. You’ve grabbed a coffee and a pastry, and you settle in to a lecture on convertible debt and preferred equity, followed by a tutorial on how startups should select angel investors.

Sound like an MBA course? It’s actually an in-house training program in entrepreneurship at New York agency KBS+.

In the ad world, there are two big problems when it comes to talent: finding it and keeping it. Finding worthy candidates to recruit to agencies is tough enough when they may rather work for the Googles, Facebooks and Twitters of the world. For talent already in the business, the problem is staying motivated and feeling like your career path is widening rather than narrowing.

Continue reading at AdAge.com

Deb Giampoli describes her job as everything from marriage counselor to adviser to “agency slut.”

As director-global strategic agency relations for Mondelez International, she sits between procurement, agencies and the chief marketing officer, and exists — in Ms. Giamboli’s words — “to curate the universe of agency possibilities.” Agency relations isn’t an entirely new role client-side, but the rules of the game have changed dramatically.

“In some ways, it’s kind of back to the future,” said David Beals, president of search consultancy R3:JLB, noting that 20 or 30 years ago, the role was more common and the title was often ad director. That person oversaw agency relationships, staffing quality at the agencies, fee negotiation and production of the work. “The role is back, in having someone who can help with the agencies in terms of dialogue and performance,” he said. “It’s an internal third-party consultant.” The position largely disappeared after the dot-com crash, and procurement would sometimes take on this task.

Continue reading at AdAge.com

“Undistorted truth.”

Advertising Agency: DDB, Bolivia
Executive Creative Director: Henry Medina
Art Director: Moisés Calzada
Account Director: Emanuelle Medina
Client Team Director: Antonio Carrasco

Advertising Agency: Grabarz und Partner, Germany
Executive Creative Director: Ralf Heuel
Creative Director: Andre Price, Jan-Florian Ege
Art Director: Andre Price, Jana Mehrgardt, Jan Riggert
Group Head: Mathias Lamken
Producer: Oliver Fleischer
Designer: Sönke Jansen
Account manager: Fanny Pribbernow

There’s a funny thing about the names of ad agencies. They can grant a kind of immortality even if the name on the door didn’t have all that much to do with what made them famous.

Take Charles Crispin. His family name is on the door at Crispin Porter & Bogusky, probably the most talked-about agency of the 21st century. Thing is, there were seven years left in the 20th century when Mr. Crispin left the company his father Sam founded back in 1965. Charles was out of there before that iconic Ikea work that won Cannes, before the Subservient Chicken and before a killer new-business run that turned the Florida shop into a global player.

We caught up with Mr. Crispin over LinkedIn, where he said it isn’t weird at all to be a familiar name in a business he left 20 years ago.

Continue reading at AdAge.com