Hasta La Creative!

Los Angeles-based editorial and post-production company Therapy Studios and Gifted Youth, the commercial production division of Funny or Die, team up with three-time Daytona 500 winning NASCAR driver, Jeff Gordon to redefine the test-drive in an elaborate reality-style prank for an online video and :30 TV spot called “Test Drive.” The commercial and video were created by TBWA/Chiat/Day/LA and produced by Gifted Youth for Pepsi MAX as part of their “Zero-Calorie In Disguise” campaign.

Advertising Agency: TBWA\CHIAT\DAY, USA
Chief Creative Officer: John Norman
Creative Director: Shawn Preston
Associate Creative Director: Will Esparza
Art Directors: Kristina Krkljus, Jennifer Tranbarger
Copywriters: Armando Samuels, Ben Becker
Producer: Jeff Yee
Production Company: Gifted Youth
Director: Peter Atencio
DP: Charles Papert
EPs: Dal Wolf, Ryan McNeely, Josh Martin, Joe DiSanto
Producer: Gina Kwon
Editorial / Post: Therapy Studios
Editor: Doobie White
Sound: Eddie Kim
Assistant Editor: Amy Bostrom, Thomas Tedesco
Online / VFX Artist / Colorist: Wren Waters
Sound Mixer: Lihi Orbach
Design: Visual Creatures
Partner / Art Director: Ryan McNeely
Animator: Tony Banik

“M&C Saatchi. Now in New York.”

Advertising Agency: M&C Saatchi NY, USA
Creative Director: Pierre Lipton
Art Director: Pete Karras

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