Well, while we’re on the Publicis Groupe-owned agency theme today (again, purely coincidental), we’ve received confirmation that Leo Burnett has had to let go of some staff today. The Chicago-based agency tells us, “Leo Burnett made the difficult decision today to let less than 2% of its U.S. staff go, in an effort to better align staff to client needs as it evolves and grows in new directions.” Staff count is “less than 2,000″ at Leo’s U.S. operations, which of course also include offices in Detroit and New York as well as the Samsung-dedicated creative hub in LA, so feel free to do the math.
From what we’ve been told, Leo Burnett’s alignment as they say has nothing do with the agency losing Tampax to sister agency Publicis last month. We’ll let you know if and when
While many in digital media continue to explain what ad tech is and does, it’s time for the conversation to evolve beyond this to the real benefits that enterprise technology can bring to a marketer’s strategy. Big data and programmatic advertising have become embedded in the execution of mainstream advertisers and technology. We’re on the CMO’s radar screen, so let’s make sure that the education and conversation evolve consistently with the rapid innovation in the space.
This transformation has never been more critical. Technology that drives marketing is transforming advertising as we know it. Forecaster IDC estimates that worldwide RTB-based spending (real-time bidding) will rise to $13.9 billion and the big-data market will grow to $23.8 billion in 2016.
(TrendHunter.com) These graphic t-shirt designs by Sleep Terror Clothing are so amazing, they will keep you up at night. Full of nightmarish designs that will inspire the imagination to travel to the deepest and…
This week, Robin Drysdale, commercial director, Publicis Blueprint, plans how to adapt to align with client Asda’s new marketing structure, offers content marketing insights and “organises” an under-11s rugby tour from the pub.
Une superbe série photographique « Neon Waterfalls » de la part de Sean Lenz et Kristoffer Abildgaard qui ont placé dans des cascades et chutes d’eaux en Californie des bâtons lumineux. Une utilisation brillante de la longue exposition, pour capturer l’univers et la lumière. Plus d’images de ce projet dans la suite de l’article.
People who unironically think of their dogs as children are probably a) not well and b) overjoyed about DirecTV's announcement that it will be carrying DogTV, a $6 per month premium channel whose programming comforts animals while their owners are at work. It sounds (and is) ridiculous, but DogTV takes its mission seriously. Not only dooes it show programs that alternately stimulate and relax dogs, but the colors and audio in its broadcasts are adjusted for canines as well. My advice is to save money and just leave the TV on the Food Network all day. Dogs sleep most of the time anyway, and any dog who lives with the kind of credulous yuppie dork who would subscribe to a dog TV channel is used to hearing Alton Brown's voice by now. Photo via.
Guess it’s that kind of week, coincidental as it may be. A day after we reported that Digitas EVP/media director Carl Fremontwas leaving said agency, sources familiar with the matter has confirmed that Seth Goldberg is also parting ways after spending the last year-plus as VP/group director, brand strategy on Team Sprint out of the Chicago office. Where’s he headed, you ask? Well, interestingly enough, our sources say Draftfcb, where Goldberg spent nearly eight years working in the agency’s Windy City hub as a senior-level exec in the planning/strategy department on accounts including Kmart.
The irony is that just a year ago, Goldberg was named in a poaching lawsuit that Draftfcb filed against Digitas, but guess the hatchet has now been buried. We’re trying to get confirmation along with title/start date for Goldberg from Draft’s end, who prior to said agency, worked on the account side at the likes of Wunderman.
Update: Sources familiar with the matter tell us that Goldberg will indeed be rejoining Draftfcb Chicago, effective April 29, as SVP, group planning director.
Activision needed some high-impact firepower to tout its downloadable Black Ops 2: Uprising content, which is set for release next week on Xbox 360. Two riotous "replacers" answered the Call of Duty. Veteran movie tough guy Peter Stormare reprises his role as a nattily attired, ludicrously intense dude who substitutes for average Joes in their daily lives so they'll have more time to play the massively popular game. Stormare, just as insanely on edge as he was in his January debut, is joined by equally well-dressed, righteously kick-ass sidekick J.B. Smoove, aka actor-comedian Jerry Brooks.
The pitchmen wring every drop of humor from absurd "replacement" situations in this new three-minute clip from 72andSunny. They're both tightly wound, yet handle pressure differently. Stormare speaks softly and with great deliberation; it seems like his face might crack open from the tension building up inside. His barely repressed murderousness bubbles up as he tells a slow-choosing customer to "Pick a Sammmich" when he and Smoove substitute for counter help at an oddly named fast-food joint. (Note how he threateningly brandishes a knife, just as McDonald's crew members do in real life if you don't order fast enough.)
Smoove, conversely, lets it all hang out, and his loud, rapid-fire bursts of dialogue ricochet through the pair's adventures. Replacing an attorney, he delivers his closing argument: "Is my client guilty? Probably. Who cares?" When Stormare chides him from the defense table ("You're doing it wrong"), Smoove explodes, "I'm doin' it the way I'm gonna do it, OK? Let me do this, OK? … I'm in my zone right now! Did he do it? I DON'T KNOW!" He's also great as a happy-happy, hyperactive fill-in TV weatherman, emoting to the max as he warns, "There's a 45 percent chance of swamp ass today, New Orleans. Be careful out there!"
Sure, it's basically just a sendup of the familiar buddy-cop/action-flick formula—there's even a "Bad Cop, Bad Cop" bit where both actors smash every prop in an interrogation room. But these two elevate the material, which is superior to start with, to a stratospheric level. They share a rare chemistry, the kind attained by John Hodgman and Justin Long in Apple's "Get a Mac" campaign, or James Garner and Mariette Hartley in Polaroid commercials of yore—for those of a certain age who, like myself, have to bump up the point size to read these advertising reviews. Stormare, Smoove—what are you waiting for? Guys, for the love of God, replace me!
Nielsen’s May sweeps period begins in just a few weeks on April 25, kicking off a month when local news directors all over America will think about just one thing: how to juice the ratings that their sales teams will take to market until the next sweeps comes around.
Never mind that advertisers have long accepted artificially enhanced sweeps programming as the “norm” that sets their prices. They are consenting adults, after all, and I’m hardly the first to question the wisdom of this bizarre quarterly ritual. Being “No. 1” is still important for bragging rights and for the bottom line, of course, and even more important for the job security of general managers, news directors and anchors. But a once-generous pie that used to feed every station in the market is now crumbling around the edges, and smart station executives, even while cooking up special series and assorted stunts for May, are starting to experiment with a new recipe.
That’s because they know that the next time any of their kids plan to watch their newscasts is … never. I started my career at WNEW-TV in New York, which began the nightly newscast with the now-much-parodied catchphrase “It’s 10 p.m.: Do you know where your children are?” Well, one place we needn’t bother looking for them is in front of the set when the local news comes on. A Pew Research Center study released last fall reports that just 28% of the under-30 set watches local news regularly, down sharply from 42% in 2006.
The balance of power could be about to swing in “copycat” packaging disputes after years of brand owners being the whipping boys, writes Matthew Chapman.
Video test of a French app for iphone named Nomao.
This app is including a secret function that allow you to see people naked in the street. It's a kind of x ray…
Good fun!
Fresh OOH for Coffee Inn’s new coffee shake Aero Cappuccino.
“Aero Cappuccino.”
Advertising Agency: Not Perfect | Y&R , Vilnius, Lithuania
Creative Director: Marius Lukosius
Head of art department: Gediminas Saulis
Art Director: Remigijus Praspaliauskas
Copywriter: Rokas Eltermanas
FAI (Fondo Ambiente Italiano) is a non profit organisation whose purpose is to protect elements of Italy’s physical and cultural heritage which might otherwise be lost.
CheBanca! is a retail bank of Gruppo Mediobanca.
Martin Sorrell, the chief executive of WPP, will be named as the richest ad man in The 2013 Sunday Times Rich List next weekend (21 April), Campaign can reveal.
China’s state broadcaster is taking a harsh stance on digital agencies that track consumer online behavior, accusing them in a March 15 TV report of illicitly collecting personal informationa bad omen for Western companies specializing in consumer data that are now eyeing the Chinese market.
That the expose-style report aired on CCTV, the government mouthpiece, suggests Beijing may be tightening supervision of companies that can access consumers’ personal data.
Using hidden cameras, a CCTV reporter apparently posing as a prospective client had conversations with employees at five local digital-ad agencies. Agency employees told the reporter they use cookies to access web users’ personal information, including gender, age, marital status, education, salary and email addresses, to more accurately target consumers with online advertising. The story featured footage from what appeared to be the offices of agencies Yoyi and Avazu. The agencies were not given a chance to respond to the allegations.
Margaret Thatcher was “very generous” towards sport in the UK, but her ability to help promote sport was hindered by the political climate during her years of power, according to Sebastian Coe.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
Well, while we’re on the Publicis Groupe-owned agency theme today (again, purely coincidental), we’ve received confirmation that Leo Burnett has had to let go of some staff today. The Chicago-based agency tells us, “Leo Burnett made the difficult decision today to let less than 2% of its U.S. staff go, in an effort to better align staff to client needs as it evolves and grows in new directions.” Staff count is “less than 2,000″ at Leo’s U.S. operations, which of course also include offices in Detroit and New York as well as the Samsung-dedicated creative hub in LA, so feel free to do the math. 
Guess it’s that kind of week, coincidental as it may be. A day after we reported that Digitas EVP/media director 
