(TrendHunter.com) LeeChenDao’s wrestling paintings are heavily rose-hued and almost forcefully jolly. The artist creates very realistic and raw depictions of his human figures in terms of their body shapes and…
Na Austrália, a Nestlé lançou uma edição limitada de Kit Kat branco. Porém, para imortalizar o produto, decidiu transformar a última caixa de chocolates – com 50 unidades – em arte.
Comissionado pela JWT Sydney, o ilustrador Mike Watt criou 50 posters diferentes com Kit Kat branco derretido. Abaixo segue uma seleção desses cartazes, e no vídeo acima você pode conferir o processo de criação.
As artes ficaram bem simpáticas – e a ideia de campanha com o último lote do produto limitado é excelente – mas não posso deixar de pensar que 50 pessoas teriam sido muito felizes com esses Kit Kat’s.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: Publicis Communication, Mumbai, India
Credits – Chief Creative Officer: Ashish Khazanchi
Executive Creative Director: Ferzad Variyava
Art Director: Anant M Singarwadi
Copywriters: Ferzad Variyava, Manan Pandya
Illustrators: Ramesh Nannware, Sahebrao Hare
Additional credits: Manan Pandya
Published: September 2012
(TrendHunter.com) Encapsulating the essence of nature and stunning scenery in his abstract painting collection, French artist Gerard Stricher infuses life and happiness into each of his works.
Using washes of…
Au sein de Teehan+Lax, Labs est une unité qui cherche à développer des usages créatifs de la technologie pour les différents clients de l’agence. Leur dernière invention permet de créer un « hyperlapse » en se basant de tous les clichés capturés et générés sur Google Street View. Une initiative à découvrir en vidéo.
Fresh off her Pepsi-guzzling ad, Beyonce is about to put in a little work for Bud.
The pop star, who is the cola’s global brand ambassador, will headline this year’s “Budweiser Made in America,” held for a second straight year on Labor Day weekend in Philadelphia. Beyonce will share the stage with co-headliner Nine Inch Nails. The two-day slate features a total of 36 acts, including Queens of the Stone Age, Deadmau5, Phoenix, Calvin Harris and Public Enemy.
Anheuser-Busch InBev launched the festival last year in a partnership with Jay-Z in a move to position Bud for a younger, multicultural demographic. Marketing is handled by Translation. While Jay-Z curated the festival, he is not scheduled to perform like he did last year, ceding the stage to his wife.
The NBA could reap an estimated $100 million a year in additional advertising revenue by selling sponsorship space on its players’ uniforms. But until it does, the league doesn’t want any of its players acting like human billboards.
Iman Shumpert of the New York Knicks found that out when the second-year player shaved the logo of his athletic sponsor, Adidas, into his high-top fade haircut before a game last Friday. It didn’t matter that Adidas is the league’s official outfitter. The NBA reminded the Knicks it was a no-no. Mr. Shumpert shaved it off — and publicly apologized on Twitter.
“sry @nba didn’t realize there were branding issues wit da logo #iPUToN,” Mr. Shumpert wrote in a message on Twitter and Instagram, accompanied by a photo of his haircut — before and after the league intervened.
Ms. Langsdorf drew the Doomsday Clock for the June 1947 cover of the Bulletin of Atomic Scientists as a way to evoke the potential devastation of nuclear weapons.
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Ad fakery has another global agency in the hot seat as Leo Burnett pulled two winning Tata radio spots at Goafest after a public back-and-forth between agency, client and festival.
In the latest controversy over scam ads at India’s Goafest Abby ad awards, Leo Burnett asked to withdraw two radio spots for Tata Salt Lite after they each snagged gold and silver awards in the radio and radio craft categories.
HSBC has signed a deal to become the official broadcast sponsor of BSkyB’s Sky Sports coverage of the British and Irish Lions rugby tour to Australia this summer.
IAB’s digital advertising figures for 2012 published today highlight the ongoing momentum behind mobile as a media platform, fuelled by the proliferation of smartphones and tablets, and an increasing number of clients ready to experiment with new ad formats.
(TrendHunter.com) Cute cat pictures have been viral long enough, now it’s time for the dogs to strike back with some funny dog pictures that are ridiculously outrageous.
Putting tights on dogs and letting…
MTV announced the move nine days after the death of one of the show’s cast members.
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Are you addicted to the Big Mac, or can you stop anytime you want? Whatever your emotional issues with the burger, McDonald's is distancing itself from the mental-health parody ad above, which appeared on Boston's mass transit this month. (The 800 number on the ad is a McDonald's corporate line.) In a statement to Time magazine, Nicole DiNoia, a McDonald's rep for the Boston area, says the ad was "not approved by McDonald's" and that "we asked that it be taken down immediately." She adds: "We have an approval process in place with our marketing and advertising agencies to ensure that all advertising content is consistent with our brand values. Regrettably, in this incident, that process was not followed. We sincerely apologize for this error." Sounds like maybe a local agency rolled out the work without proper approval? We left a message with DiNoia—hopefully she can clarify. The ad was part of a series—another showed two corporate drones high-fiving just thinking about a Quarter Pounder with Cheese. Mental health is a particularly touchy subject for marketers, as last year's 7-Eleven fiasco reminded us. Photo via.
UPDATE: Arnold in Boston created the ad. McDonald's sent us the following statement, which is attributed to Arnold president Pam Hamlin: "Arnold apologizes for its mistake to McDonald's and to anyone who was offended by the ad. McDonald's did not approve the ad, and its release was our unintended error. We've addressed the issue and have improved our approval process to ensure this does not happen in the future."
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Comme la superbe vidéo Holi Slow Motion, Parker Walbeck nous invite à découvrir sa vidéo retraçant « Holi », le festival des couleurs habituellement fêtée en Inde, mais aussi organisé récemment en 2013 pour célébrer l’arrivée du printemps. De la joie, de la danse et beaucoup de couleurs à découvrir dans la suite.
As the opening moments states, viewer discretion is advised with this lengthy promo from RPA and Tool, who for the fourth year in a row are teaming up to hype the Newport Beach Film Festival. If you haven’t seen Corbin’s Bernsen‘s epic, award-winning (ok, not really) The Dentist saga or better yet The Marathon Man, consider this clip called “Mandible” the Cliff’s Notes version.
Again, this is not for the squeamish (though as a horror fan it’s not all that shocking; as a guy who’s got a dentist appointment next week, that’s another story), but in a statement regarding “Mandible,” RPA creative director Scott McDonald says, “We wanted to demonstrate the power of film by taking audiences to a heightened state of emotion and then pulling them back to reality, reminding them that they’re watching particles of light on a screen.” Perhaps what we’re seeing is how RPA felt during the recent Honda review, but who knows, they came out of it pretty OK and so will you. The Newport Beach Film Festival begins April 25 and runs through May 2. Enjoy the show, kids. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
Sylvia Auton, the chairman and chief executive of IPC Media, will retire on 3 May after 36 years with the publishing company.
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| THE ORIGINAL? Allied Pickfords Delivery Service – 2011 « Deliver the impossible » Source : Cannes Archive Agency : Ogilvy & Mather (Hong Kong) |
LESS ORIGINAL DHL Express Delivery Service – 2013 « If you can make it, we can ship it » Source : GoaFest 2013 GOLD WINNER Agency : Proximity BBDO (India) |
Russell Simmons, founder of hip-hop’s Def Jam records and later the clothing label Phat Farm, said Wednesday that he was opening Narrative, a digital marketing, entertainment and technology company.
He talked with Joel Idelson of Allen & Gerritsen about the opening he sees, moving to Los Angeles and where Hollywood is failing.
Tired of April Fool’s pranks in the guise of fake ads? Well, you’re alone on that one because the internet still loves them if this week’s Viral Chart is any indication.
Google had an amazing six ads on the Viral Chart this week, three real and three April Fool’s pranks. The top ad, the one where YouTube chief Salar Kamangar announces YouTube will finally announce a final winning video — and then shut down — won 11.7 million views last week, a pretty amazing haul that topped Pepsi’s first ad with “brand ambassador” Beyonce Knowles-Carter.
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