Advertising Agency: Lowe Prague, Czech Republic
Executive Creative Director: Julio Wallovits
Art Directors: Ian Adams, Jan Koudela
Copywriters: Julio Wallovits, Stepan Tyller
Film Director: Matthieu Jorrot
Director of Photography: Jakub Dvorsky
Editor: Filip Malasek
Music Composer: Karel Havlicek
Production: Paulo Da Costa / Target Pictures
L’installation « Sculpture in Motion » est proposée au Temporary Museum for New Design à Milan du 9 au 14 avril. Réalisée par WHITEVoid, cette création réalisée en partenariat avec Hyundai propose grâce à un système de projection de lasers aux visiteurs d’intéragir et de proposer ainsi une expérience unique.
Advertising Agency: Doom&Dickson, Amsterdam, Netherlands
Client Service Director: Frieda Ulsamer de Waard
Art Director: Dennis Baars
Copywriter: Erik Falke
Production company: Doom&Dickson
Director: Daniel Eskils
Executive producer: Niels Scheide
Editor: Will Judge / The Gentlemen’s club
Colorist: Brian Krijgsman
Music supervision: Niels den Otter / Audentity
Music: Radar Detector of Darwin Deez
Camera: Gabor Deak
Published: April 2013
Advertising Agency: 358 Helsinki, Finland
Creative Director / Art Director: Ale Lauraéus
Copywriters: Axa Fahler, Jonathan Mander
Graphic designer: HP Savolainen
Client team directors: Kimmo Tupala, Minna Kaitala
Agency producer: Mari Romanoff
Photographer: Lauri Eriksson Kuvaamo
Advertising Agency: 358 Helsinki, Finland
Creative Director / Art Director: Ale Lauraéus
Copywriters: Axa Fahler, Jonathan Mander
Graphic designer: HP Savolainen
Client team directors: Kimmo Tupala, Minna Kaitala
Agency producer: Mari Romanoff
Photographer: Lauri Eriksson Kuvaamo
Advertising Agency: 358 Helsinki, Finland
Creative Director / Art Director: Ale Lauraéus
Copywriters: Axa Fahler, Jonathan Mander
Graphic designer: HP Savolainen
Client team directors: Kimmo Tupala, Minna Kaitala
Agency producer: Mari Romanoff
Photographer: Lauri Eriksson Kuvaamo
Advertising Agency: 358 Helsinki, Finland
Creative Director / Art Director: Ale Lauraéus
Copywriters: Axa Fahler, Jonathan Mander
Graphic designer: HP Savolainen
Client team directors: Kimmo Tupala, Minna Kaitala
Agency producer: Mari Romanoff
Photographer: Lauri Eriksson Kuvaamo
Advertising Agency: 358 Helsinki, Finland
Creative Director / Art Director: Ale Lauraéus
Copywriters: Axa Fahler, Jonathan Mander
Graphic designer: HP Savolainen
Client team directors: Kimmo Tupala, Minna Kaitala
Agency producer: Mari Romanoff
Photographer: Lauri Eriksson Kuvaamo
Animation Domination High Def é o nome de um bloco de animação previsto para estrear no canal FOX gringo no final de julho. Enquanto isso, já é possível acompanhar o trabalho dos caras na web, tanto no site quanto no canal do YouTube, onde há atualizações semanais. O cartoon mais recente é uma sátira aos trailers de filmes de ação, com direito a uma musiquinha narrando a repetida fórmula.
Aliás, a ironia em cima dos trailers segue os mesmos passos da campanha que a Leo Burnett criou para o festival IndieLisboa.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: Famous Brussels, Belgium
Creative Director: Tim Driesen
Associate Creative Directors: Jean-Marc Wachsmann, Iwein Vandevyver
Creatives: Luc Shih, Pieter Claeys
Production company: Czar
Director: Martin Werner
Account Team: Marlies Neudt, Arnout Everaert, An Van den Cruyce
RTV Production: Charlotte Mathias
Sound Studio: Sonicville
Production: Eurydice Gysel, Frederik Vrancken
Servicing Production: Navigator Cape Town
Offline Editor: Manu Van Hove
VFX Supervisors: Jonas Drehn, Jan Tvilling / Bacon X
Czar Post-Producer: Bieke De Keersmaecker
Music: Phile Bokken, Christophe Gérard, Thomas Vanelslander
Sound producer: Rosalba Angioletti
Sound Effects: Patrick Hubart
We’ve been told by sources familiar with the matter that “changes are happening this week” at Saatchi & Saatchi NY, which in turn means the agency has had to let go of some staff. As noted, it’s not network-wide, but sources in the know let us know that it’s “less than one-percent” of the Saatchi network as a whole and this has specifically affected the agency’s New York crew (which accounts for approximately 400 of the staff count from what we’ve been told). As per usual, we’ve been told that this move is part of “business and the needs of…clients” thus begets for a need of “some changes.” We’re hearing from tipster that 15-20 staffers across departments were affected. We’ll keep you posted if and when we hear more.
New Career Opportunities Daily: The best jobs in media.
Say goodbye to the orange lion.
As part of its plan to become an independent company, the stateside division of Dutch multinational ING Group is getting a new identity. Going forward, it will be known as Voya and will drop its iconic logo.
ING U.S –which is the U.S. retirement, insurance and investment management arm of its parent– filed for an initial public offering in November, one of several divestitures of overseas operations by its Amsterdam-based parent, ING Group. In February 2012, ING Group sold online bank ING Direct USA to Capital One, which was rebranded Capital One 360.
Gillette has struck a marketing partnership with Vodafone McLaren Mercedes, as the brand’s owner Procter & Gamble (P&G) looks to develop a footprint in Formula 1 and tap into its global appeal.
(TrendHunter.com) Sunglasses at music festivals are probably one of the most crucial things to remember while packing for the time of your life, and these hipster-ttyle Coachella sunglasses are the freshest designs…
Como seria se os personagens de Game of Thrones tivessem Facebook e Twitter? A resposta vem de três fontes diferentes, o Funny or Die, Happy Places (atenção, rola spoilers da terceira temporada) e Thought Catalog. No Facebook, a primeira criação ficou por conta de Jon Athmann, do Team Pwnicorn. Jaime Lannister tenta alterar seu status de relacionamento, sem sucesso. A resposta: você não pode estar em um relacionamento com a sua própria irmã.
Também é uma oportunidade de aprender o jogo de bebidas de Game of Thrones, ensinado por Robert Baratheon. Na brincadeira, o jogador sempre tem de beber quando alguém diz que o inverno está chegando, Tyrion bebe, Jon Snow é chamado de bastardo, as pessoas fazem sexo. A dose é dupla quando é incesto.
Se você não leu no primeiro parágrafo, volto a dizer aqui: o Happy Places está fazendo versões dos episódios da terceira temporada, o que significa que há SPOILERS nos posts. Se ainda assim você quiser dar uma olhada, o episódio 1 está aqui, e o 2 aqui.
Já no Twitter, a interação fica um pouco mais confusa, mas ainda assim engraçada. Brandon Scott Gorrell, criou uma timeline em ordem cronológica para mostrar o que Daenerys, Cersei, Jorah, Jon Snow e Tyrion, entre outros, diriam.
Post originalmente publicado no Brainstorm #9
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And the ad industry Tumblrs continue to delight. One anonymous art director has combined some of the worst rap lyrics of all time with artistic photographs to create Rap Poems. Quoting Cam’ron, Chingy, and DMX can be fodder for great unintentional comedy, especially when their lyrics are presented as if belonging to a Robert Frost poem. As a student of the rap game, I was easily seduced into scrolling through page after page (the DMX graphic below is my favorite.) Enough talking, though, check out the site yourself. I’ll leave you with a final haiku:
Rappers tumble down
Lyrics and photographs shine
The Internet wins
New Career Opportunities Daily: The best jobs in media.
Will people pay for general news online? Not if they can get it elsewhere for free. Which is why the new strategies behind the pay models for the Telegraph brands – and, later this summer, The Sun – are rooted in more than selling generic news.
(TrendHunter.com) These custom hand-engraved rings make the perfect gift for Mother’s Day new moms, these rings come with the name and date of birth of her little one. What could Mother’s Day new moms…
KLM Royal Dutch Airlines, which famously flies from The Netherlands to the Nether Lands™, is giving regular schmucks like you and me a chance to float around in outer space for a while. What this has to do with flying to different locations on Earth is unclear, but KLM along with agencies RAPP and Tribal DDB Amsterdam probably figured, “Hey, Axe is giving away a trip to outer space. We should do that too.” And do that too they are.
Of course, a campaign doesn’t begin and end with just giving away tickets to space. As every advertising veteran knows, the difficult part is determining who actually gets the tickets. Ever the pragmatists, KLM have decided that this makes the most logical sense: They are launching a balloon with space tickets inside of it from Area 51 on April 22, with viewers of a live stream predicting at what altitude the balloon will pop. Should you guess correctly, you get the space tickets.
Should advertising ever be lauded for any one attribute, it should be its practicality. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
It seems almost unfair: Big brands like Lincoln Motor Co. and Johnnie Walker laid out big bucks for commercial time during the season premiere of “Mad Men,” but Koss Corp. slipped into the script without paying a cent. And there was no DVR-powered skipping through the headphone-maker’s airtime, either.
The downside for Koss, of course, was a total absence of control.
Koss, the Milwaukee-based company, only learned it was being used at the last minute and had absolutely no say on the matter. Like other brands written into the “Mad Men” universe, its executives didn’t see the episode before it aired or have any input on a script that used Koss in a central way: to allow Peggy Olson to show off her creative and crisis-management chops.
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