Apr
12
Clarks shakes up brand image with four-inch studded heels
Posted in: UncategorizedClarks is launching its first four-inch heels in August as the footwear retailer modernises its styles in an attempt to change perceptions of the brand.
Apr
12
We Hear: Livingston Heading to McGarryBowen?
Posted in: Uncategorized
Yes, that’s the word on the street/tips line. For the last week, we’ve been hearing that Doug Livingston, who we reported was leaving his post as EVP/director of digital integration, is joining up with McGarryBowen. Now, spies on the ground tell us that it is indeed so, though no title/start date has been disclosed as the usually responsive, Dentsu-owned agency is being unusually quiet about this particular matter. We’re trying to light a fire, but we’ll keep you posted. As mentioned previously, Livingston spent six years in all at Grey and oversaw digital biz dev, recruitment and client assignments while at said agency.
New Career Opportunities Daily: The best jobs in media.
Apr
12
O2 offers mid-contract handset “Refresh”
Posted in: UncategorizedO2 is to launch a “Refresh” service for technology-hungry consumers who want to upgrade their phones at any point during their contract.
Apr
12
Mindshare repositions ‘Press’ team as ‘Publishing’
Posted in: UncategorizedMindshare UK is set to reposition its ‘Press’ department, to ‘Publishing’, in an attempt to more accurately reflect the rapidly evolving multi-platform market.
Apr
12
Former Birds Eye boss Martin Glenn joins United Biscuits
Posted in: UncategorizedMartin Glenn, the former PepsiCo marketer and Birds Eye chief executive, is to become the new chief executive of United Biscuits (UB).
Apr
12
Para se viver uma história de amor, é preciso cuidar do coração
Posted in: Uncategorized“Eu perdi o meu coração no dia em que nasci. Gosto de dizer que dei a ela, mas eu não tive escolha…” E lá vamos nós acompanhar o que parece ser mais uma simples história de amor. Começa na maternidade a história do garoto que se apaixonou pela garota. Os anos passam, os dois ficam juntos, mas a vida se encarrega de separá-los. Mas é uma história de amor, lembra? Não, não é. A Story of Hearts é, na verdade, um comercial belamente criado e executado pela Contexta AG para alertar sobre as doenças do coração, em nome da Swiss Heart Foundation.
E que melhor forma de mostrar a fragilidade do coração do que a principal razão que faz ele bater mais forte ou se quebrar em pedaços? Em resumo, a ideia é mostrar que, para se viver uma história de amor, antes de mais nada é preciso cuidar do coração. E isso é feito com uma narrativa sensível e envolvente, daquelas que faz você refletir a respeito. Nada mal para um comercial.
Post originalmente publicado no Brainstorm #9
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Apr
12
Foursquare Planning to Offer Check-in Data to Target Ads on Other Platforms
Posted in: Uncategorized
Foursquare has started pitching digital agencies on a new ad product that would use Foursquare’s location and behavioral data to contextualize ads on other platforms, executives familiar with the situation said.
The ad product is still in development and will eventually allow advertisers to use Foursquare data to target ads purchased through ad exchanges or networks.
When launched, it will mark Foursquare’s first attempt to generate revenue outside its app.
Apr
12
National Express passes 100,000 Facebook likes
Posted in: UncategorizedNational Express, the UK’s largest coach operator, has racked up more than 100,000 Facebook likes, making it the first public passenger transport company to do so.
Apr
12
Arnold CW Bows Out Rather Poetically
Posted in: Uncategorized
We’ve contacted one Richard Tseng about this to determine its validity (Update: Yep, legit), but while we wait, here’s his apparent exit letter sent to friends at Arnold, where he’s spent the last 18 months serving as a copywriter on campaigns for Panasonic, CVS, truth, Volvo and more. For some reason, this note from the young creative, who‘s also freelanced at the likes of CP+B and Critical Mass, makes us want to watch a Game of Thrones marathon. Read on..
“In Canada’s frozen north, during a particularly harsh winter, a starving Eskimo tribe (Inuit for the politically correct) was forced to abandon their eldest matron on the ice. Being a tough old broad, she followed her clan for several days, making sure to keep just out of sight.
One day, a polar bear happened upon her. Taking her for a straggler and an easy meal it strolled up to her, mouth open, ready to swallow with one gulp. The Eskimo lady waited and, once in range, plunged her walking stick down the bear’s gullet.
Hours later the clansmen could see her, cresting a snow hill, dragging behind her enough meat to feed the whole tribe.
Times are tough, and circumstances beyond anybody’s control have dictated that I must leave. Totally understand. But, as Rahm Emanuel would say, “Never fucking waste a fucking crisis, fucker.” Which is another way of saying that it’s actually an opportunity. And I intend on seizing it.
So thanks to every member of this tribe called Arnold. It’s been an honor and pleasure working with you. I hope our paths cross again. Who knows? I might even be back one day. Hopefully with enough polar bear sushi to share.
In the words of a fellow young Canadian:
Never say never,
Rich Tseng”
Godspeed, sir.
New Career Opportunities Daily: The best jobs in media.
Apr
12
Digital technology to bring virtual product placement
Posted in: UncategorizedProduct placement is being taken to a whole new level as emerging technologies developed by Bitmama and Mirriad allow brands and advertisers to digitally place products into TV shows or films, after they have already been filmed.
Apr
12
Ones to watch: the latest viral videos from Pepsi Max, Adidas and Facebook
Posted in: UncategorizedThe latest viral video hits from Pepsi Max, Adidas and Facebook.
Apr
12
Ad Biz Is Yukking It Up With the #AgencyLife Hashtag
Posted in: Uncategorized
If you’re an ad person, and you’re on Twitter, you’ve probably caught at least a few #AgencyLife tweets in your stream.
The hashtag, which was fueled by the blog Adland, caught on like wildfire Thursday in the span of just a few hours, with hundreds of tweets by ad people eager to poke some fun at themselves and blow off some steam. Makes sense; ad folks usually tend to have a good sense of humor. But many people were expressing that the missives didn’t feel like mere jokes and rang a bit too close to home.
Below is a selection of them. That last tweet has to make you wonder about the state of morale in the business today.
Apr
12
Will the Scottish government’s ‘Poo Song’ viral help tackle bowel cancer?
Posted in: UncategorizedSocial video expert Goviral evaluates the latest viral campaign from the Scottish government.
Apr
12
Korean Food Company Helps Psy Find Personal Chef
Posted in: Uncategorized
A three-year-old Korean food brand that is largely unknown outside its native country is partnering with a more famous Korean, the star of viral hit “Gangnam Style,” in an international contest to help Psy find a personal chef. Who doesn’t really have to know how to cook.
Korean food giant CJ is re-branding a range of its existing products under the name Bibigo and opening what the company describes as “Korean Healthy Fresh Kitchen” casual restaurants under the Bibigo name outside Korea, including three so far in California.
In a promotion called “Psygo Bibigo,” Bibigo says it will search the world to help Psy find the perfect personal chef to accompany him on the first month of his world tour in July. The prize winner will also get $40,000. Psy himself describes the promotion in a wacky video that will go live Friday night on the microsite www.psygobibigo.com and on Bibigo’s Facebook page.
Apr
12
BBC to play Thatcher ‘Ding Dong!’ protest song
Posted in: UncategorizedThe BBC is set to play the controversial anti-Margaret Thatcher protest song ‘Ding Dong! The Witch Is Dead’, after protestors propelled it into the chart.
Apr
12
Argos plots ‘store of the future’ as pressure from Amazon grows
Posted in: UncategorizedArgos plans to devise a “digital retail store of the future” concept, as it seeks to ward off increasing pressure from Amazon.
Apr
12
James Blake – Overgrown
Posted in: UncategorizedNominé dans la catégorie Music Video des Fubiz Awards 2013, Nabil Elderkin nous invite à découvrir sa dernière réalisation illustrant le morceau « Overgrown » de James Blake. Une création sombre et étrange proposant de superbes images, donnant ainsi de la profondeur à la musique. Plus dans la suite.
Apr
12
Muy Historia: Alois Hitler, Alberto Granado, Rosa Parks
Posted in: Uncategorized
Advertising Agency: Grey, Spain
Creative Team: Antonio Montero, Fernando Riveros, Matías López Navajas, José Carlos Gómez
Account: Mercedes Ruiz
Media Responsabile: Paco Peña
Producer: Mayte Carabias
Ilustrator: Cristián Montes, Cirugía
Apr
12
JCDecaux and Clear Channel not involved in CBS Outdoor sale
Posted in: UncategorizedCBS Outdoor International’s sale process is believed to be progressing without the formal participation of the potential trade buyers, JCDecaux and Clear Channel Outdoor.
Apr
12
Campaign Viral Chart: Pepsi and Beyonce lead celeb-heavy list
Posted in: UncategorizedPepsi’s spot starring music megastar Beyonce is the most-shared ad this week after generating 226,737 shares across Facebook, Twitter and the blogosphere.
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