Korean Food Company Helps Psy Find Personal Chef
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A three-year-old Korean food brand that is largely unknown outside its native country is partnering with a more famous Korean, the star of viral hit “Gangnam Style,” in an international contest to help Psy find a personal chef. Who doesn’t really have to know how to cook.
Korean food giant CJ is re-branding a range of its existing products under the name Bibigo and opening what the company describes as “Korean Healthy Fresh Kitchen” casual restaurants under the Bibigo name outside Korea, including three so far in California.
In a promotion called “Psygo Bibigo,” Bibigo says it will search the world to help Psy find the perfect personal chef to accompany him on the first month of his world tour in July. The prize winner will also get $40,000. Psy himself describes the promotion in a wacky video that will go live Friday night on the microsite www.psygobibigo.com and on Bibigo’s Facebook page.
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