Hasta La Creative!

How can an agency communicate better internally? How should management gauge employee satisfaction in the mobile age? Is there an efficient way to leverage the social media influence of the agency’s own staff?

For a WPP Group-owned digital shop in Indonesia, the answer is a newly-launched, in-house mobile “Happiness App.” According to Kevin Mintaraga, CEO of XM Gravity in Jakarta, “both online and offline experience have to work together.”

One reason Mr. Mintaraga started the app was that he no longer has time to hold twice-a-year, hour-long sessions with each employee to see how work is going. He did it when his company had only six people, but now it’s at 135.

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A social media editor at Thomson Reuters has been charged with helping Anonymous hack into The Los Angeles Times Web site, British talks on a new method to regulate the press have fallen through, and NBCUniversal News Group put a positive face forward at its upfront.

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A former web producer for a Tribune Co. TV station was accused by federal prosecutors of conspiring with the hacker group called Anonymous to break into a Tribune news website.

Matthew Keys, 26, was charged in an indictment yesterday with providing log-in credentials to Anonymous members for a computer server belonging to Tribune, the Justice Department said in a statement. Prosecutors said Mr. Keys, formerly the web producer for KTXL Fox 40 in Sacramento and now deputy social media editor at Thomson Reuters, encouraged Anonymous members to disrupt the website.

One hacker used the credentials to log into the server and make changes to the web version of story in Tribune’s Los Angeles Times, the Justice Department said. Mr. Keys, after allegedly trying to help the hacker when he was initially unsuccessful with the login, learned that he made changes to content on the site and wrote “nice” in an internet chat-room conversation, according to the statement.

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