Hasta La Creative!

(TrendHunter.com) When it comes to picking out your bedding essentials for your home, finding the right one that matches your personality is often difficult, but if you enjoy Sci-Fi movies and video games, then these…

(TrendHunter.com) When it comes to decorating your home, rugs are a great way to add some eclectic touches to reflect your personality, and these quirky carpet designs showcase some out-of-the-ordinary designs that…

Presentation.io é um novo serviço online que oferece à qualquer um a habilidade de transmitir uma apresentação de slides para sua audiência, via computador, smartphone ou tablet, em tempo real.

Para assistir à apresentação, é possível fazê-lo de qualquer web browser, sem a necessidade de um aplicativo ou alguma instalação específica. O usuário precisa apenas fazer o upload de seus slides – que pode ser em mais de 20 tipo de arquivos diferentes – e, ao gerar um link, enviá-lo às pessoas.

Ao colar o link no navegador e apertar o botão ’start presentation’, qualquer um pode acompanhar o usuário passando os slides. Além disso, pode-se adicionar comentários em partes específicas do arquivo, de forma privada ou pública – neste caso, aparecendo na tela de todos.

Algo assim pode ser útil em diversas ocasiões, como grandes eventos, quando nem toda a plateia tem a oportunidade de enxergar o telão, ou até em reuniões feitas remotamente. De acordo com a empresa por trás da criação e lançamento, CanvasDropr, a ferramenta já está sendo usada no MIT, Stanford e Yale, permitindo engajar os alunos em aulas mais direcionadas e que absorvem a atenção.

Na versão gratuita, é possível subir apresentações e deixá-las online por até 48 horas. Já na versão paga, $14 por mês, os slides podem ser acessados sempre que for preciso.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The Zimmermann Fall 2013 collection may be inspired by high school, but it is way beyond anything even Blair Waldorf and Serena van der Woodsen would have worn. Granted, they had to wear uniforms,…

Tim Mahoney, Chevrolet’s new global marketing chief, knows something about sparking struggling brands and focusing confused marketing.

When he returned to Subaru of America in 2006 — his second stint with the company — he found a brand that had lost its way. Executives in Japan had upped sticker prices, aspiring to become the Japanese BMW. Marketing consisted of a mishmash of campaigns.

A quiet man with a wicked sense of humor, Mr. Mahoney and the team slashed prices and stopped using celebrities in Subaru’s advertising. New ads concentrated on the brand — mixed with a bit of goofiness. Subaru’s market share has been surging ever since, and Mr. Mahoney has become a hot commodity.

Continue reading at AdAge.com

Hallmark Channel is aiming to beef up its daytime-programming block by partnering with Meredith Corp. for the exclusive cable rights to the syndicated talk show “The Better Show.”

The cable network has been working to revive its daytime slot after it cut ties with Martha Stewart late last year.

For Meredith, the deal comes as the publishing industry tries to find new sources of revenue as print advertising continues to tumble.

Continue reading at AdAge.com

As tension between cable providers and program distributors crackles over content costs, one company is emerging as the lightning rod: Viacom.

Cablevision last week sued the distributor of MTV, Comedy Central and Nickelodeon, alleging Viacom is forcing the cable operator to carry and pay for 14 lower-rated networks such as Palladia. And this seems to be the first of several fights brewing for Viacom.

“When a distributor decides to take a stand [or] pick a fight, Viacom is the obvious target,” said Bernstein Research analyst Todd Juenger. “Viacom is in the weakest position of all the network groups in terms of ratings and brand health. At the same time, Viacom is the most aggressive at making its content available via online sources.”

Continue reading at AdAge.com