Amazon’s production arm said Wednesday that it had ordered a children’s pilot called “Sara Solves It,” which was co-developed by WGBH in Boston and Out of the Blue Enterprises.
As you may have heard by now, Draftfcb has perhaps made George Parker‘s day by finding a replacement for Laurence Boschetto in Carter Murray, a 38-year-old Brit who will now take over as CEO of Draftfcb Worldwide. Murray (pictured), who remains based in NYC, joins DFCB after spending a year-plus as president/CEO of Y&R North America. During his career, the rather young exec spent four years as CMO/worldwide account director on Nestle while at Publicis, where he also served as a member of said agency’s executive committee.
Now, with a little weight off his shoulders perhaps, Michael Roth, chairman/CEO of Draftfcb parent company, IPG, says of his new hire,”We’re very pleased to welcome Carter in this key role at an important time for Draftfcb. He understands consumer advertising and brands, has demonstrated the ability to motivate diverse teams and raise the quality of creative work, nurture client relationships and win global business. This combination of skills and experience in a dynamic new leader is what the agency needs in order to evolve its integrated model and drive growth.”
As for Boschetto, who spent four years at the helm at Draftfcb and will stay on through a transitional period and then serve as a senior advisor to IPG, Roth adds, “We thank Laurence for his contributions to our search for his successor and to the agency, including a consistent and high level of operational and financial delivery. We wish him well in his ongoing industry activity, particularly in the area of diversity and inclusion, where we will continue to work together.”
Though the transition is now underway, Murray’s official start state is still to be determined. Meanwhile, Y&R didn’t wait long to fill the void, having welcomed former VML CEO Matt Anthony as its new North American chief exec. AdAge has the full-court press on all things Murray and his arrival at Draftfcb. Read on.
New Career Opportunities Daily: The best jobs in media.
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| THE ORIGINAL? Swedish Rail SJ – 2011 « A smarter way to travel » Source : Adsoftheworld, EPICA Awards GOLD Agency : King Stockholm (Sweden) |
LESS ORIGINAL Halifax Bus Metro Transit – 2013 « Do it on the bus » Source : Adsoftheworld Agency : Acart Com Ottawa (Canada) |
Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Creative President: Rob Schwartz
Creative Directors: Tito Melega, Karl Dunn
Copywriter: Rick Utzinger
Art Director: Bernice Chao
Most attempts to explain what is changing in the CMO’s role sound like the fabled blind men describing the elephant: “Big Data!” “Social Media!” “Digitization!” “Analytics!” Each grasps only a part of what is changing, when what CMOs really need is a clear picture of the beast itself.
We believe the CMO is transforming into a chief engagement officer who will operate more like Jay-Z than J. Walter Thompson–seemingly everywhere at once. Boldly projecting brand. Knowing no boundaries. Constantly connecting.
The contrasts between what marketing leadership has long been and what it is rapidly becoming are stark. The traditional CMO role was forged in an age when marketing was almost stately, with distinct steps unfolding in predictable sequence. That’s not to suggest, of course, that the field has been static. New ways of thinking and innovative tools of the trade have always emerged along the way. Twenty years ago, category management was a game changer. Ten years ago, we could retrospectively comb through mountains of data to pinpoint minute shifts in a key demographic’s brand preference and purchase intent. (But let’s be honest, we’re still figuring out how to actually use all that data.)
So, you're feeling kind of blah and waiting for the elevator and sipping your latte, and the door opens and some guy is choking some other guy on the floor, and you're just like, Whatever, it's probably some stupid marketing stunt for some indie gangster movie because oh my god even these nontraditional ads are getting so tired.
Viral marketing agency Thinkmodo—the professional ambushers who also did the Beauty Shop Scare video that we posted last week—says this latest clip shows regular bystanders, not actors, happening upon what appears to be an attempted murder, and that every precaution was taken to ensure the safety of all parties involved. The clip, promoting the movie Dead Man Down, your average underworld revenge fantasy rom-com starring Colin Farrell and Noomi Rapace, features such choice responses to the crime-in-progress as beating the attacker about the head with a bouquet of flowers and spraying both him and his victim with a fire extinguisher. Because everyone knows if you see a person being strangled, don't panic—just reach calmly for the nearest fire extinguisher, remove the pin, stand eight feet back and aim at the base of the strangling while squeezing the handle and sweeping the hose from side to side.
There's also a lot of staring awkwardly and then scurrying away, and one guy who takes a picture—all masterfully emphasized to produce amused incredulity and Internet bravado among the YouTube masses.
Despite the creators' claim that it's not manufactured, it's pretty hard not to imagine the movie's lawyers getting a nasty ulcer over this—unless it was staged. As one random, surprisingly level-headed YouTube troll put it: "I hope you guys did this experiment in a state that doesn't allow concealed carry, I would have shot that mother fucker." Because where's the fun without a little debate.
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(TrendHunter.com) Knowing the particular and moody attitude of cats, they would likely dislike the idea of cat clothes. In many cases, cats just want to be left alone until it suits them—for instance, when they…
Amoureux du graphisme minimaliste et intéressé par les sciences dans toutes ses formes, l’indien Kapil Bhagat a imaginé cette série de posters « Scientists » jouant sur les plus grands noms de la science et leurs découvertes associées. Plus de détails et d’images dans la suite de l’article.
Wonga.com and other short-term loan companies are to face restrictions in how they can advertise, under plans announced by the Government today.
Provavelmente esse é um dos primeiros vídeos onde “a galerinha da agência” se reuniu pra gravar um clipe musical engraçadinho, como vimos recentemente o meme do Harlem Shake. Se trata de um vídeo feito para a festa de Natal de 1981 da Ogilvy em Nova York com uma paródia musical cantada e dançada pelos funcionários, mostrando que a agência tinha um ambiente “descoladinho” e diferente das demais empresas da época. A execução é bem diferente, mas o contexto é o mesmo do Harlem Shake ou até mesmo desse aqui e de muitos outros que já vimos.
Dica da Ale Ferreira 🙂
Post originalmente publicado no Brainstorm #9
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It’s not often a chief marketing officer at a media conglomerate also has a first-look deal baked in to his contract. But it’s these production chops that make John Shea, exec VP-CMO at NBCUniversal’s integrated media division, able to think more creatively about how advertisers can work with the company’s vast portfolio of TV networks and digital properties.
“We are big and you can use us that way, but we are also incredibly targeted when you need us to be,” said Mr. Shea, who was appointed to his current role in November 2011. Prior to that he served two stints at MTV Network and also led the DreamWorks/Universal location-based entertainment co-venture Gameworks. He got his start on the agency side at BBDO.
The division, which is organized under umbrellas like Women at NBCU, Green is Universal, Healthy at NBCU and Hispanics at NBCU, spearheads multi-platform deals across the company’s portfolio, which includes TV networks like USA, Bravo and Oxygen, as well as iVillage, Fandango and DailyCandy.
Ever since Thrillist – the young guy’s lifestyle email company – bought the men’s apparel site JackThreads almost three years ago, Thrillist Media Group CEO Ben Lerer has promoted the idea that the future of media is to integrate it with commerce. Nice in theory, but in practice the synergies have been elusive.
Yes, JackThreads is doing just fine, finishing 2012 with about $40 million in revenue, Mr. Lerer said. And the business models are complementary – pairing a steady, high-margin one (media) with a fast-growing, low-margin one (commerce). Yet the company hasn’t fulfilled the promise of meshing commerce into the content experience in a way that would make it easier for Thrillist readers to buy stuff that they’re reading about, or shoppers at Jack Threads to read related content.
Mr. Lerer is now betting that the launch of its second media property, The Crosby Press, will help accomplish that commerce-content integration without forcing it on Thrillist readers initially. While Thrillist caters to men in their mid to late 20s interested in travel, food and drink, The Crosby Press is targeting younger guys — 18- to 24-year-olds — who live a different lifestyle with music, extreme sports, and fashion at the core. Essentially, Crosby Press is tasked with producing content that the core Jackthreads customer wants to read.
Droga5 New York ushers UNICEF’s Tap Project into its seventh year with a new social campaign that turns Facebook — the world’s largest social network — into a “water network.” Held annually during March’s World Water Month, the effort aims to provide clean water and sanitation to kids around the world.
MediaCom has promoted Matthew Mee and Dominic Guba to its worldwide executive committee.
L’architecte Hans van Heeswijk a réalisé pour sa propre famille cette structure « Rieteiland House » située en bordure de la ville d’Amsterdam. Construite sur une petite île, cette bâtisse splendide avec une très belle utilisation du verre pour les façades est à découvrir en images dans la suite de l’article.
Joel I. Klein announces Amplify, the curriculum-cum-tablet from News Corporation; the upfronts season spreads throughout the year; and former White House staffers find new identities on Twitter.
Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Group Creative Directors: Richard Sharp, Mike Sullivan
Art Director: Michael Kushner
Copywriter: Daniel Paredes
Head of Production: Ed Zazzera
Executive Producer: Walter Brindak
Group Account Director: Leo Mamorsky
Management Supervisor: Kelly Gorsky
Account Supervisor: Heather Olson
Account Executive: Kemi Adewumi
Account Executive: Tarina Hesaltine
Production Company: O Positive
Director: Kenny Herzog
Executive Producer: Marc Grill
Edit House: Cutting Room
Editor: Merritt Duff
Producer: Melissa Lubin
On Sunday, Domino’s hit eight million fans on Facebook. We wanted to share the cool thank you video we made with more than 50,000 dominos.
Advertising Agency: CP+B, Boulder, USA
Worldwide chief creative officer: Rob Reilly
Group creative director: Tony Calcao
Creative directors: Matt Talbot, Andrew Lincoln
Associate creative director: Mike Danko
Art director: Nick Scarlet
Copywriter: Aaron Sanchez
Integrated producer: Dustin Freeman
Production company: Plus Productions
Editor: Glen Montgomery
Account director: Evan Russack
Content supervisors: Drew Widell, Claire Foss
Content manager: Meg Minkner
Business affairs: Chris Herrington
Social media director: Melissa Goodis
Social media supervisor: Andrew Choban
Collaborators: The Cologne Dominoes Team, Germany
In past campaigns, we have featured John Deere loyalists. This year, we are launching the first Deere ad campaign that takes a look behind the scenes to show the process of creating the quality and trusted machinery.
Advertising Agency: GSDM, Austin, USA
Executive Creative Director: Jay Russell
Group Creative Director: Tom Gilmore
Creative Directors: Scott Brewer, Clay Hudson
Associate Creative Director: Cheyenne Gallion
Senior Art Director: Judd Oberly
Senior Copywriter: Michael Page
Photographer: David Lee
Director: Warren and Karen Fischer
Agency Producer: Monique Veillette
Business Manager: Jacqueline Djanikian
Project Manager: Brigitta Arden
Production Company: Bunker NY
Producer: Stephanie Bargas
Editorial Company: Cut & Run
Editor: Jay Nelson
Art Buyer: Marilyn Rodriguez
Account Service: Lauren Hood, Cara Maschler
Experience & Insights: Madhavi Reese, Chris Kocek
Music: Tequila Mockingbird
In past campaigns, we have featured John Deere loyalists. This year, we are launching the first Deere ad campaign that takes a look behind the scenes to show the process of creating the quality and trusted machinery.
Advertising Agency: GSDM, Austin, USA
Executive Creative Director: Jay Russell
Group Creative Director: Tom Gilmore
Creative Directors: Scott Brewer, Clay Hudson
Associate Creative Director: Cheyenne Gallion
Senior Art Director: Judd Oberly
Senior Copywriter: Michael Page
Photographer: David Lee
Director: Warren and Karen Fischer
Agency Producer: Monique Veillette
Business Manager: Jacqueline Djanikian
Project Manager: Brigitta Arden
Production Company: Bunker NY
Producer: Stephanie Bargas
Editorial Company: Cut & Run
Editor: Jay Nelson
Art Buyer: Marilyn Rodriguez
Account Service: Lauren Hood, Cara Maschler
Experience & Insights: Madhavi Reese, Chris Kocek
Music: Tequila Mockingbird
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
