Découverte du studio de création Choco Toy basé à Caracas et dirigé par les designers Luis Alfonso Albornoz et Karen Guevara. Illustrant avec panache et originalité le nom et l’identité « Choco Toy », voici ce superbe travail typographique et très coloré en images dans la suite de l’article.
DraftFCB’s next global CEO will be 38-year-old Carter Murray, who for the past year has been head of Y&R’s North American operations.
Not only is the embattled Interpublic Group of Cos. agency getting a new leader, it’s poised for a major cultural shift under Mr. Murray. He has spent most of his career in Europe and been referred to as charming and super energetic by those who’ve worked with him in the past. It’s not only a quick ascent up the ladder to lead one of the biggest advertising agencies in the world, it’s also a formidable challenge.
Mr. Murray has signed on to take the reins from Laurence Boschetto, DraftFCB’s CEO of four years, after a brief transition period. A start date for the newly-anointed chief has not yet been determined however.
Paid content is one of my favorite topics, as our regular reader know. It’s a favorite topic because it’s my life. I get paid to create content (by brands, not newspapers), and I want to help my friends and colleagues get paid for their work too.
That’s one reason I like media companies entering in the marketing services business. Meredith has been in the game for decades, but a lot of newspapers are just now getting up to speed on the idea that they can help local businesses develop strategies and the communications for today’s rapidly shifting mediascape.
Raju Narisetti, vice president and deputy head of strategy for The Wall Street Journal believes, “news companies have to take the lead on reinventing advertising.” I don’t disagree, although I would suggest approaching the problem from all sides.
Warren Buffett, for one, is holding down the capital investment side, and the “I love newspapers” cheerleading side of the deal. To flourish in this era, Buffett says, a newspaper “has got to be indispensable to a significant proportion of the community.”
Berkshire-Hathaway recently added Tulsa World to its media holdings, which now includes 28 dailies like The Buffalo News, Omaha World Herald, Richmond Times-Dispatch and Winston-Salem Journal. Berkshire-Hathaway also owns a significant share of The Washington Post.
The Oracle also shared an interesting point of view on paywalls in his recent letter to stockholders. “I’m not interested in the Internet for money. I’m interested in preventing the erosion of print.” He adds, “I could kick myself for not figuring this out earlier.”
Buffett’s point of view is old school, and it’s not shared by a lot of new media experts. What are your thoughts?
My thought is The Oracle of Omaha does not throw money at sinking ships. He also details how newspapers in small- to medium-sized markets can accomplish indispensability. He says a successful newspaper must provide material that is important to its readers and that they can’t find elsewhere. “You can define that better in a smaller city than in a sprawling metro area.”
Buffett is a champion investor the likes of which Wall Street has never seen. And he loves newspapers, not as exceptional advertising vehicles, but as the best and only source of critical, local news, sports, opinion, etc.
Meanwhile, it seems that even the most accomplished freelance journalists struggle to make a paycheck.
Previously on AdPulp: Buffett Buys What He Believes In And Well Understands
Previously on DavidBurn.com: Information Is Not News, And News Is Not A Commodity | Ink Stains May Wash Off, But They Don’t Wear Off
The post “Be Indispensable,” Make Money — Simple As That Says The Oracle of Omaha appeared first on AdPulp.
Robert A. Iger, Disney’s chairman and chief executive, had been reported to be under fire despite Disney’s excellent results, but more than 57 percent of the company’s shareholders supported his $40.2 million compensation plan for 2012.
On Monday night, the channel broadcast an episode of “Switched at Birth” in sign language, with closed captioning turned on by default.
The truth about film is that everyone sees it differently. Inspired by this insight, we created The DIFF Film Personality Test. A series of credible Inkblots designed to build interest for the festival by giving people an idea of what films they may be interested in. By teaming up with acclaimed Clinical Psychologist Dr. Raymond Hamden (who conducted in-depth studies over a two-month period) we gathered film-related psychometric results.
We created a range of interactive versions of the Film Personality Test, tailor made for each medium. After taking the tests, people were directed to a list of movie trailers, based on their interpretations, which were available to watch at this year’s festival.
Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Creative Directors: Peter Bidenko, Nabil Rashid
Art Director / Illustrator: Rafael Augusto
Copywriter: Sunny Deo
Additional credits: Lara El Barkouki, Nadia Bedaywi, Dr. Raymond Hamden
Published: December 2012
The truth about film is that everyone sees it differently. Inspired by this insight, we created The DIFF Film Personality Test. A series of credible Inkblots designed to build interest for the festival by giving people an idea of what films they may be interested in. By teaming up with acclaimed Clinical Psychologist Dr. Raymond Hamden (who conducted in-depth studies over a two-month period) we gathered film-related psychometric results.
We created a range of interactive versions of the Film Personality Test, tailor made for each medium. After taking the tests, people were directed to a list of movie trailers, based on their interpretations, which were available to watch at this year’s festival.
Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Creative Directors: Peter Bidenko, Nabil Rashid
Art Director / Illustrator: Rafael Augusto
Junior Art Director: Mahdy Elhosseny
Copywriter: Sunny Deo
Additional credits: Lara El Barkouki, Nadia Bedaywi, Farah Nheme, Dr. Raymond Hamden
Published: December 2012
The truth about film is that everyone sees it differently. Inspired by this insight, we created The DIFF Film Personality Test. A series of credible Inkblots designed to build interest for the festival by giving people an idea of what films they may be interested in. By teaming up with acclaimed Clinical Psychologist Dr. Raymond Hamden (who conducted in-depth studies over a two-month period) we gathered film-related psychometric results.
We created a range of interactive versions of the Film Personality Test, tailor made for each medium. After taking the tests, people were directed to a list of movie trailers, based on their interpretations, which were available to watch at this year’s festival.
Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Creative Directors: Peter Bidenko, Nabil Rashid
Art Director / Illustrator: Rafael Augusto
Junior Art Director: Mahdy Elhosseny
Copywriter: Sunny Deo
Additional credits: Lara El Barkouki, Nadia Bedaywi, Farah Nheme, Dr. Raymond Hamden
Published: December 2012
The truth about film is that everyone sees it differently. Inspired by this insight, we created The DIFF Film Personality Test. A series of credible Inkblots designed to build interest for the festival by giving people an idea of what films they may be interested in. By teaming up with acclaimed Clinical Psychologist Dr. Raymond Hamden (who conducted in-depth studies over a two-month period) we gathered film-related psychometric results.
We created a range of interactive versions of the Film Personality Test, tailor made for each medium. After taking the tests, people were directed to a list of movie trailers, based on their interpretations, which were available to watch at this year’s festival.
Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Creative Directors: Peter Bidenko, Nabil Rashid
Art Director / Illustrator: Rafael Augusto
Junior Art Director: Mahdy Elhosseny
Copywriter: Sunny Deo
Additional credits: Lara El Barkouki, Nadia Bedaywi, Farah Nheme, Dr. Raymond Hamden
Published: December 2012
The truth about film is that everyone sees it differently. Inspired by this insight, we created The DIFF Film Personality Test. A series of credible Inkblots designed to build interest for the festival by giving people an idea of what films they may be interested in. By teaming up with acclaimed Clinical Psychologist Dr. Raymond Hamden (who conducted in-depth studies over a two-month period) we gathered film-related psychometric results.
We created a range of interactive versions of the Film Personality Test, tailor made for each medium. After taking the tests, people were directed to a list of movie trailers, based on their interpretations, which were available to watch at this year’s festival.
Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Creative Directors: Peter Bidenko, Nabil Rashid
Art Director / Illustrator: Rafael Augusto
Junior Art Director: Mahdy Elhosseny
Copywriter: Sunny Deo
Additional credits: Lara El Barkouki, Nadia Bedaywi, Farah Nheme, Dr. Raymond Hamden
Published: December 2012
The truth about film is that everyone sees it differently. Inspired by this insight, we created The DIFF Film Personality Test. A series of credible Inkblots designed to build interest for the festival by giving people an idea of what films they may be interested in. By teaming up with acclaimed Clinical Psychologist Dr. Raymond Hamden (who conducted in-depth studies over a two-month period) we gathered film-related psychometric results.
We created a range of interactive versions of the Film Personality Test, tailor made for each medium. After taking the tests, people were directed to a list of movie trailers, based on their interpretations, which were available to watch at this year’s festival.
Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Creative Directors: Peter Bidenko, Nabil Rashid
Art Director / Illustrator: Rafael Augusto
Junior Art Director: Mahdy Elhosseny
Copywriter: Sunny Deo
Additional credits: Lara El Barkouki, Nadia Bedaywi, Farah Nheme, Dr. Raymond Hamden
Published: December 2012
The truth about film is that everyone sees it differently. Inspired by this insight, we created The DIFF Film Personality Test. A series of credible Inkblots designed to build interest for the festival by giving people an idea of what films they may be interested in. By teaming up with acclaimed Clinical Psychologist Dr. Raymond Hamden (who conducted in-depth studies over a two-month period) we gathered film-related psychometric results.
We created a range of interactive versions of the Film Personality Test, tailor made for each medium. After taking the tests, people were directed to a list of movie trailers, based on their interpretations, which were available to watch at this year’s festival.
Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Creative Directors: Peter Bidenko, Nabil Rashid
Art Director / Illustrator: Rafael Augusto
Junior Art Director: Mahdy Elhosseny
Copywriter: Sunny Deo
Additional credits: Lara El Barkouki, Nadia Bedaywi, Farah Nheme, Dr. Raymond Hamden
Published: December 2012
The truth about film is that everyone sees it differently. Inspired by this insight, we created The DIFF Film Personality Test. A series of credible Inkblots designed to build interest for the festival by giving people an idea of what films they may be interested in. By teaming up with acclaimed Clinical Psychologist Dr. Raymond Hamden (who conducted in-depth studies over a two-month period) we gathered film-related psychometric results.
We created a range of interactive versions of the Film Personality Test, tailor made for each medium. After taking the tests, people were directed to a list of movie trailers, based on their interpretations, which were available to watch at this year’s festival.
Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Creative Directors: Peter Bidenko, Nabil Rashid
Art Director / Illustrator: Rafael Augusto
Junior Art Director: Mahdy Elhosseny
Copywriter: Sunny Deo
Additional credits: Lara El Barkouki, Nadia Bedaywi, Farah Nheme, Dr. Raymond Hamden
Published: December 2012
The truth about film is that everyone sees it differently. Inspired by this insight, we created The DIFF Film Personality Test. A series of credible Inkblots designed to build interest for the festival by giving people an idea of what films they may be interested in. By teaming up with acclaimed Clinical Psychologist Dr. Raymond Hamden (who conducted in-depth studies over a two-month period) we gathered film-related psychometric results.
We created a range of interactive versions of the Film Personality Test, tailor made for each medium. After taking the tests, people were directed to a list of movie trailers, based on their interpretations, which were available to watch at this year’s festival.
Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Creative Directors: Peter Bidenko, Nabil Rashid
Art Director / Illustrator: Rafael Augusto
Junior Art Director: Mahdy Elhosseny
Copywriter: Sunny Deo
Additional credits: Lara El Barkouki, Nadia Bedaywi, Farah Nheme, Dr. Raymond Hamden
Published: December 2012
The truth about film is that everyone sees it differently. Inspired by this insight, we created The DIFF Film Personality Test. A series of credible Inkblots designed to build interest for the festival by giving people an idea of what films they may be interested in. By teaming up with acclaimed Clinical Psychologist Dr. Raymond Hamden (who conducted in-depth studies over a two-month period) we gathered film-related psychometric results.
We created a range of interactive versions of the Film Personality Test, tailor made for each medium. After taking the tests, people were directed to a list of movie trailers, based on their interpretations, which were available to watch at this year’s festival.
Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Creative Directors: Peter Bidenko, Nabil Rashid
Art Director / Illustrator: Rafael Augusto
Junior Art Director: Mahdy Elhosseny
Copywriter: Sunny Deo
Additional credits: Lara El Barkouki, Nadia Bedaywi, Farah Nheme, Dr. Raymond Hamden
Published: December 2012
The truth about film is that everyone sees it differently. Inspired by this insight, we created The DIFF Film Personality Test. A series of credible Inkblots designed to build interest for the festival by giving people an idea of what films they may be interested in. By teaming up with acclaimed Clinical Psychologist Dr. Raymond Hamden (who conducted in-depth studies over a two-month period) we gathered film-related psychometric results.
We created a range of interactive versions of the Film Personality Test, tailor made for each medium. After taking the tests, people were directed to a list of movie trailers, based on their interpretations, which were available to watch at this year’s festival.
Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Creative Directors: Peter Bidenko, Nabil Rashid
Art Director / Illustrator: Rafael Augusto
Junior Art Director: Mahdy Elhosseny
Copywriter: Sunny Deo
Additional credits: Lara El Barkouki, Nadia Bedaywi, Farah Nheme, Dr. Raymond Hamden
Published: December 2012
(TrendHunter.com) The French Revue de Modes ‘Wild Chic’ editorial could easily have been titled ‘Tough Chic.’ Model Masha Novoselova is not only clad in dark leather ensembles befitting of…
A marca japonesa de doces Hi Chew certamente não é vista com bons olhos por pais e dentistas, e justamente por isso um investimento em responsabilidade social seria bom pra todo mundo. Dessa forma, criaram um modo de resolver um problemão familiar: o ódio das crianças pela escova de dentes.
Baseada nos populares jogos de ritmo, a agência Hakuhodo, de Tóquio, criou a Toothbrush Hero. O pimpolho faz os movimentos indicados na tela, em busca de pontos e combos, ao mesmo tempo que escova os dentes. É a gamificação da higiene bucal.
Alguns podem questionar o valor educativo do gadget, mas sem dúvida tornaria as manhãs e noites dos pais muito mais tranquilas.
Post originalmente publicado no Brainstorm #9
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The Web site Budget Travel is in bankruptcy court and the trustee handling the case says no staff member “will be paid a penny.” But that hasn’t stopped the staff from producing new content.
Worshiped by ancient Egyptians. Here, he runs errands. Live exhibits on March 21st at Noah’s Ark Creative Safari.
Since our fifth anniversary is themed the Creative Safari, we needed to ensure that animals would be on display. There are no taxidermists in Nigeria, so we decided to bring our totems/avatars (each staff picks one on joining the agency) alive the traditional way. We commissioned a painter (our CD really) to do 25 canvases.
The exhibits can be viewed here: http://pinterest.com/noahsarkcomms/creative-safari-meet-the-animals
Advertising Agency: Noah’s Ark, Lagos, Nigeria
Executive Creative Director: Lanre Adisa
Creative Director / Illustrator: Abolaji Alausa
Associate Creative Director: Yemi Arawore
Head of Design: Ariyo Bamidele
Art Director: Lekan Akinyele
Copywriter: Seyi Owolawi
Photographer: Arigbabu Nemah
Published: March 2013
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