Doritos Builds Tweet-Powered SXSW Stage That’s More Awesome Than the Acts on It

Doritos has built a 62-foot-tall, tweet-powered concert stage designed to look like a giant vending machine that turns your tweets with the hashtag #BoldStage into a real-time concert-control mechanism at SXSW. Confused as to how? They've made a handy infographic (below) to 'splain. You can not only use your furious tweeting power to choose the opening act at the Doritos gig, you get to choose their playlist, and then, just to mess with them, you control the special effects. That's right—smoke, balloons, pyrotechnics and fricking lasers are all in your hashtagged hands. So, of course, you can also send pictures of yourself having a freaking awesome time directly to the four-story-tall screen in the arena! There's a 9.6-second lag, presumably to make sure you don't tweet your beets. LL Cool J, Public Enemy, Ice Cube and Doug E. Fresh will be sharing the stage with Doritos' awesomely awesome creation of pure LED force. Listen to a low-energy LL ramble about it in the video below. But who really cares about the has-beens on the stage when they'll also be premiering new ads that launch the first Doritos global campaign titled "For the Bold" that will completely change the brand's look and feel?

Inlingua language school: Luggage

Get it out faster.

Advertising Agency: Kolle Rebbe GmbH, Hamburg, Germany
Creative Director: Ales Polcar
Art Directors: Sandra Gelewski, Bogdan Nestor
Copywriter: Dan Bondrea
Illustrator: Bogdan Nestor
Published: September 2011

Inlingua language school: Restroom

Get it out faster.

Advertising Agency: Kolle Rebbe GmbH, Hamburg, Germany
Creative Director: Ales Polcar
Art Directors: Sandra Gelewski, Bogdan Nestor
Copywriter: Dan Bondrea
Illustrator: Bogdan Nestor
Published: September 2011

Inlingua language school: Insurance

Get it out faster.

Advertising Agency: Kolle Rebbe GmbH, Hamburg, Germany
Creative Director: Ales Polcar
Art Directors: Sandra Gelewski, Bogdan Nestor
Copywriter: Dan Bondrea
Illustrator: Bogdan Nestor
Published: September 2011

Why ‘Do Not Track’ Will Hurt Many Brands

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This guest post on the topic of Do Not Track is written by Tim Stoute, Co-CEO & CTO of Toronto-based eyeReturn.

Online advertising is appealing because it is effective and measurable. The “Ad Tech” industry is a competitive and innovative space, where disruptive new techniques are frequently introduced to provide advertisers new tools, reports, and efficiencies for their advertising dollars. One of these new technologies is behavioral advertising. Behavioral advertising allows online systems to classify web-surfing habits and target specific advertisements based on the classification – this, as you know, makes the advertising more efficient for the advertiser, and more relevant to the end user.

While behavioral advertising is both anonymous and a benefit to all parties, some people perceive the practice as intrusive and infringing on user privacy. Recognizing these concerns, the online advertising industry has worked together to form standards, regulations and opt-out systems. One of these standards is called Do Not Track (DNT).

Essentially, the DNT standard is a feature that is built into some web browsers, that allows user to indicate their opt-out preferences. Under the standard, all members of the online advertising community and ad tech space would obey the DNT signal, and not use any behavioural classifications when deciding which ad to deliver to a browser.

Microsoft on DNT

One of the tenets of the DNT standard is that the end user be given the choice about the DNT setting in their browser. Microsoft surprised the industry when they announced that Internet Explorer 10 browser (IE 10) would set the Do Not Track to “on” by default in IE 10, and not offer the user with a clear choice during installation.

Microsoft’s decision to turn on the DNT signal by default goes against a standard that the majority of the industry has worked on, and gained agreement on in principle. It remains to be seen how the IE 10 issue will really play out, but some large industry members, Yahoo for example, have stated they are ignoring IE 10 DNT signals altogether. Therefore, this move by Microsoft could simply backfire, and do a disservice to users of their web browser.

DNT in General

There are many technical details to be worked out surrounding the DNT standard, and if these are not carefully planned and implemented, there is a real risk that small and medium sized businesses in the online advertising ecosystem will be wiped out – leaving only the large internet/media companies such as Google and Facebook in the industry.

The reality is that a large part of the Web is supported by advertising, and without efficient advertising the content will disappear, or only be accessible to people that can afford to pay. It’s conceivable that all quality online content will end up behind paywalls, and the Web will become a much less valuable source of information and benefit to society at large.

The Internet Advertising Bureau in partnership with the Network Advertising Initiative and Digital Advertising Alliance, have worked together to create standards that allow anonymous and aggregate data to increase advertisers efficiencies while protecting end users privacy

Why DNT will hurt Small to Mid Sized Businesses

The World Wide Web Consortium’s (W3C) stance on the DNT standard has traditionally been very conservative. In an email from the NAI, describing a meeting with W3C’s Peter Swire, the NAI stated “(we) spent considerable time explaining how DNT could disproportionately harm the third-party ecosystem, and thus how it could endanger users’ access to cost-free ad-supported content and services. We drove home the point that the DNT policy currently on the table potentially establishes new barriers to entry for small players, creates competitive advantages for a select few large players, and threatens the current diversity of today’s innovative and dynamic Internet.”

DNT places a large and growing industry in potential jeopardy, but it goes beyond just the ad tech space. Small web sites and small business will suffer disproportionately under stricter online regulations. These companies increasingly depend on advertising to generate revenue, and behavioural advertising is the most efficient and effective means of advertising.

As tighter restrictions like DNT come into play, these companies will lose efficiency and the opportunity to communicate with their customers and potential customers, leaving only the largest corporations to monopolize the business space while also digesting and controlling far more than simple anonymous browsing and targeting data.

Members of the NAI, DAA – and the vast majority of online behavioral targeting companies – do not use personally identifying information. Behavioural advertising employs anonymous and aggregate data, with no names, addresses, phone numbers or precise pieces of information that permit the identification of an individual; there’s no reasonable means of identifying a specific person based on the data industry members use.

A parallel between OBA and telephone marketing is sometimes drawn, but they are very different, and here’s why: online advertising generates revenue and supports content that is not intended to be free – it is valuable, and only exists online to generate revenue. Therefore advertising is reasonably acceptable, and making the advertising as efficient as possible is also reasonable, so long as personally identifying information is not used without consent. Furthermore online advertising does not interrupt your family dinner as do telephone marketing companies – you only encounter it while surfing the Web, consuming ad-supported content or accessing ad supported resources.

DNT will fail if not carefully implemented; as we have seen advertisers may circumvent standards that are unreasonable; the standard needs to find balance between protection of privacy, the ability to monetize publisher content, and ensuring economic growth for the online ad industry – i.e. other players aside from Facebook and Google.

The Vancouver Aquarium: Lights with Appetites

To promote the Vancouver Aquarium’s annual exhibit, Luminescence, an everyday streetlight became the glowing lure of an Anglerfish, attracting onlookers like its prey.

Advertising Agency: TAXI, Vancouver BC, Canada
Executive Creative Director: Kevin Barclay
Creative Director: Matt Bielby
Art Directors: George Lin, Derek Anderson
Copywriter: Alex Bird
Producer: Denise Carefoot
Account Director: Stephen Howard
Account Manager: Amber Foss

Carphone Warehouse: Smarter World

Advertising Agency: Adjust Your Set, London, UK
Creative Directors: Oliver Elmes, Crinan Campbell
Producer: Ed Tull
Director of Photography: Leon Willis
Steadicam: Rob Hart
Art Director: Chris Hone
Choreographer: Aaron Sillis
Sound Design: Chris Reading
Actor: Martin Collins
Published: February 2013

McDonald’s: Easy morning

Not everything in the morning is as easy as McDonald’s breakfast.

Advertising Agency: DDB Tribal, Vienna, Austria
Chief Creative Officer: Eric Schöffler
Creative Directors: Lukas Grossebner, Werner Celand
Art Directors: Peter Mayer, Mike Nagy
Copywriters: Lukas Grossebner, Daniela Stenzenberger
Director: Nico Beyer
Production: PPM

Reflective Pavilion in Marseille

Foster + Partners a imaginé pour le pavillon du Vieux Port de Marseille cette installation d’une grande simplicité et d’une grande efficacité avec des panneaux en miroirs. Cette structure de 46 mètres sur 22 présentée dans le cadre de ‘Marseille, Capitale Européenne de la Culture 2013′ est à découvrir dans la suite.

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Reflective Pavilion in Marseille3
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Reflective Pavilion in Marseille
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Tech Celebs Gates, Zuckerberg Dorsey Land Code.org on Viral Chart


It’s just basic math. “Addition, subtraction, that’s about it,” says Bill Gates. But it’s a skill that has made him and others like him very rich.

In it’s latest campaign, “What Most School’s Don’t Teach,” non-profit Code.org uses big tech names like Bill Gates, Mark Zuckerberg, and Jack Dorsey of Square to talk about the importance of learning to code and how it can lead to a very bright future. The video also includes testimonies from celebrities like will.i.am and NBA star Chris Bosh who have taken coding classes and are advocates for early computer education.

The campaign, which includes a 60-second teaser, a five minute video, and a nine minute video, has geverated more than 9.1 million views. Directed by Lesley Chilcott, who produced both “Waiting for Superman” and “An Inconvenient Truth,” the campaign debuts at the No. 3 spot on the Viral Chart this week.

Continue reading at AdAge.com

Itatiaia Kitchen Furniture: Try, 3

They can even try, but it will be hard to call your attention. New Itatiaia Kitchen. You will only have eyes for it.

Advertising Agency: Jbis Propaganda, Belo Horizonte, Brazil
Creative Director: Fred Bandeira
Art Director: Marcio Barbalho
Copywriter: Alex Silva
Illustrator: Clermont Cintra
Photographer: Stock imagens
Published: March 2013

Itatiaia Kitchen Furniture: Try, 2

They can even try, but it will be hard to call your attention. New Itatiaia Kitchen. You will only have eyes for it.

Advertising Agency: Jbis Propaganda, Belo Horizonte, Brazil
Creative Director: Fred Bandeira
Art Director: Marcio Barbalho
Copywriter: Alex Silva
Illustrator: Clermont Cintra
Photographer: Stock imagens
Published: March 2013

Itatiaia Kitchen Furniture: Try, 1

They can even try, but it will be hard to call your attention. New Itatiaia Kitchen. You will only have eyes for it.

Advertising Agency: Jbis Propaganda, Belo Horizonte, Brazil
Creative Director: Fred Bandeira
Art Director: Marcio Barbalho
Copywriter: Alex Silva
Illustrator: Clermont Cintra
Photographer: Stock imagens
Published: March 2013

Why Marissa Mayer’s Virtual Work Ban Could Never Fly in Adland


Here’s what I’m wondering. Who are all these Yahoos who were supposed to be “working from home” but weren’t really working very much at all? And how did they keep their jobs this long?

I’m a Freelancer in advertising. And do you know what would happen if I didn’t produce anything on a gig? No more gig. Over. Done. Thanks for playing. Don’t call us, we’ll call you.

What perplexes me about Yahoo CEO Marissa Mayer’s decree is that instead of just firing the unproductive, she declared that they must now start coming into the office. Maybe she’s just hoping the decision will force them all to quit, thereby saving the struggling company any severance costs. But what she’s really doing is casting doubt on the very idea of the modern worker.

Continue reading at AdAge.com

HBO Vikings: The storm is coming

Advertising Agency: SELIGEMIG, Copenhagen, Denmark
Creative Director: Simon Engstrøm
Art Director: Olivia Muus
Additional credits: Morten Meldgaard
Published: March 2013

20 Awesome Iron Man Gadgets – These are Perfect for Those Looking for Some Iron Man Products (TOPLIST)

(TrendHunter.com) With the upcoming movie launch of Iron Man 3 right around the corner, there’s no better time to start stocking up on your movie memorabilia, and these sleek superhero gadgets showcase some awesome…

Want to Get Value Out of SXSW? Stop Looking for the Next Big Thing


With so much anticipation for South by Southwest (SXSW), how can it possibly deliver on the hype? If you’re obsessed with coming away having annointed the “next big thing” it most certainly won’t, but then you’d be missing the point. It’s fashionable to declare SXSW “over” every year, but I actually think it’s even bigger and more important than people realize. But to get value out of it you have to start looking for the small things.

Last year the big stuff at SXSW was easy to identify. It was the year the Nike Fuelband launched, which became a hot, mainstream consumer product. It was the year American Express connected its Sync program to Twitter, making a company founded in 1850 one of the pioneers of social commerce; sponsoring a free concert by Jay-Z helped too. It was the year that an agency turned homeless people into WiFi hot spots, leading Jon Stewart to remark on his show, “So rather than train people to become computer workers, we’re training them to become computer equipment.” Events just don’t get much more memorable.

This year, there’s no sign of any of that. Countless brands will be present, and many will have a presence speaking, demoing new technology, running hack-a-thons, or hosting private parties. Others will be trying to crowd into the Twitter party just in case Mike Tyson shows up like he did at Twitter’s Consumer Electronics Show (CES) soiree. But there doesn’t seem to be one hit product like the Fuelband, a hot breakthrough app like Foursquare or Twitter, or any train wreck that will distract Stewart from the sequester.

Continue reading at AdAge.com

How Brands Can Monetize Their Content

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Consumers are bombarded with more commercial messaging than ever before from countless sources, but it’s also easier than ever to tune ads out. People fast-forward past multimillion-dollar commercials or subscribe to web-based, commercial-free TV platforms like Netflix. They view more content on the web than ever, but online ads have become virtually invisible to them.

New advertising concepts like native monetization are revitalizing online advertising. Connections between brands and potential customers are more effectively fostered when they add value to the user experience, rather than distract or interrupt. While traditional contextual targeting looks at the entire page (an increasingly noisy signal), native monetization can be relevant to the micro-context: the section, the paragraph, even the sentence. This is native monetization at its most effective – and often it’s just a humble link.

At the level of micro-context, even the most jaded ad viewers tend to register the message. This means that as a content publisher, you have an incredible amount of influence – and it’s growing daily. By publishing content people voluntarily access, you can create commercial intent, which is a highly valuable asset. So how can you monetize that value?

There are a number of approaches you could take. Some publishers develop direct relationships with e-commerce merchants and negotiate a commission for clicks and sales. Others get more elaborate, creating full-blown partnerships with e-tailers or even acquiring e-commerce operations to jointly brand and market products in a model that combines the publishing and sales functions in a single venture.

This is a creative strategy, and the exploits of venerable publishing companies and trendy tastemakers as they graft complex e-commerce operations onto their businesses will probably be studied by MBA students for years to come. But is that really the best way to monetize the value of the commercial intent you generate as a content publisher?

Before making that leap, consider the potential downsides: One-off agreements with e-commerce partners must be individually negotiated and tracked. Partnering with an e-tailer or acquiring an e-commerce operation poses its own challenges, including the need to align the content with a single partner and take on the headaches of managing inventory and distribution. This approach can also compromise your editorial objectivity since it necessarily features close ties to a single product or service source.

For most publishers, the easiest solution is to focus on what they do best – generating strong content that creates commercial intent – and leave the monetization to a third party that specializes in delivering commissions from multiple retailers under a single agreement. With such an approach, publishers can leverage the humble hyperlink to convert commercial intent into sales and transform sales into commissions. This strategy eliminates the need to negotiate multiple agreements and deal with supply chains, warehouses and inventory. It also preserves the publisher’s objectivity. Sometimes, the easiest approach really is the best.

This guest post was written by Oliver Roup, founder and CEO of VigLink, an automated affiliate marketing company that works with merchants to maximize content publisher revenue via links.

BIC 4 Colours: Stress

Advertising Agency: Toy Agency, Paris, France
Creative Director: Nicolas De Dampierre
Copywriter : Tiampa Bamrounsavath
Art Director: Giselle Navarrette
Productors : Soixante-Quinze
Published: February 2013

100 Flexible Silicone Inventions – From Supple Silicone Dishes to Trippy Silicone Armchairs (TOPLIST)

(TrendHunter.com) A wondrous material that seems to be able to do it all, flexible silicone can be used for almost anything you can think of.

Because of its resistance to heat, silicone is excellent for using in…