Haute Dominatrix Editorials – Model Sofia Boutella Looks Fierce in Numero February 2013 (GALLERY)
Posted in: UncategorizedSignifica: Pepsi traz Ronnie Von para a campanha “Pode ser?”
Posted in: UncategorizedEm um novo comercial, a Pepsi revê a abordagem do “Pode ser?”, e ainda mistura Ronnie Von e seu famoso “significa” na receita.
É uma maneira de dizer que o posicionamento ousado, iniciado em 2010 com esse comercial, deu resultado. Talvez isso não seja verdade, mas pelo menos a marca não perde a piada.
Pena que não conseguiram subir o vídeo em HD no YouTube, o que deixa nossa imagem de destaque bem feia aqui no site. Parece que as empresas e agências brasileiras ainda não aprenderam como exportar arquivo em 1080p.
Post originalmente publicado no Brainstorm #9
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56 BAPE Fashion Finds – From Inside-Out Armor Jackets to Minimalist Urban Fashions (TOPLIST)
Posted in: UncategorizedIcons of Media Technology
Posted in: UncategorizedLe studio Franke Staudinger a imaginé l’explosion de 3 objets cultes de l’histoire de la technologie afin de permettre d’observer ce qu’ils contiennent. En dévoilant en détails le Eumig 880 PMA, le Polaroid 1000 et l’Apple Macintosh SE destructurés, l’artiste rend hommage à ces icônes de la technologie.
75 Neat Note-Taking Tools – From Anger Alleviating Pads to Retro Data Storage Journals (TOPLIST)
Posted in: UncategorizedAmid Sunday’s Chips and Beer, What a Marketer Could Learn
Posted in: UncategorizedWe’ll do it again. Sunday night we’ll all stop everything we’re doing to watch the most-hyped sporting event known to mankind. We’ll drink beer and down pizza, hot wings, chili and every kind of chip and bean dip concoction imaginable, while we watch a football game between teams that most of us aren’t even fans of.
Seems kind of silly. Why do we do it, year after year?
Is it that we’ll look for any excuse to drink beer? Or that we can’t wait to see what Danica Patrick will tease us with this year? Do we really love the NFL that much?
60 Viral Cosmetic Tutorials – From Feline-Crazed Manicures to Gothic Makeup Looks (TOPLIST)
Posted in: UncategorizedSuper Bowl 47: Sony vai promover “God of War: Ascension” com trailer live-action
Posted in: UncategorizedCom um trailer live action, a Sony vai promover “God of War: Ascension” no intervalo do Super Bowl, no próximo domingo.
O vídeo apresenta as origens do protagonista Kratos, num triste reencontro com sua família, tendo “Hanging On” da cantora Ellie Goulding como trilha sonora.
A Sony já fez bem melhor, mesmo com live action. De qualquer maneira, essa é a versão integral, com 2 minutos. O comercial que será exibido no Super Bowl é uma edição de 1 minuto.
“God of War: Ascension” será lançado em 12 de março de 2013.
Post originalmente publicado no Brainstorm #9
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Subway Returns to Super Bowl With Jared Fogle
Posted in: UncategorizedAfter having been absent from the Super Bowl since 2005, Subway is making a return. The ad, created by Boston-based MMB, celebrates the 15 years that long time spokesman Jared Fogle has been able to maintain his famed 200 pound weight loss.
In the spot, which is introduced by The Office’s Brian Baumgartner, Fogle is congratulated by the likes of boxer Laila Ali, speed skater Apolo Ohno, Redskins quarterback Robert Griffin and many others.
Fogel appears for only a few seconds in the ad….in front of a “cake” with a big 15 candle. Congrats, Jared.
Skechers Super Bowl Ad Pits Man Against Cheetah
Posted in: UncategorizedAt this point the only thing left to watch come Sunday might be the actual football game. Here’s yet another Super Bowl ad for your pre-game day viewing pleasure. This one comes from Skechers who gives us a more politically correct version of the now infamous 1999 Just For Feet ad.
The ad, which promotes the brand’s GOrun 2 footwear, begins as if it were a National Geographic special. It then delivers a twist. Hopefully the cheetah cause groups won’t be too upset.
An additional spot, promoting the brand’s Relaxed Fit shoe line, features Joe Montana and Ronnie Lot. It’s a more typical Super Bowl commercial with the usual sports greats shenanigans.
1999 Just For Feet Ad:
Joe Montana Ad:
Play Super Bowl Bingo, Win Flat Screen TV
Posted in: UncategorizedReady for this Sunday’s Big Game? Well, the team at Red Tettemer + Partners is, and they’d like to invite everyone to play their Super Bowl XLVII Commercial Bingo Cards. All you have to do is mark off the things you see in commercials according to the quarters. If you get Bingo, email an image of your winning card to ranchforeman@redtettemer.com.
The first person to send a winning card will win a 32″ flat screen TV.
Additional Bingo cards will be posted to a photo album on RT+P’s Facebook page throughout the weekend.
D&AD extends deadline for 2013 Awards
Posted in: UncategorizedD&AD has extended the deadline for entries to its 2013 Awards until Wednesday 6 February.
Racy One Night Stand Super Bowl Ad Touts Gildan T-Shirts
Posted in: UncategorizedBack in the day, GoDaddy used to stir up all sort of conversation surrounding its racy Super Bowl ads. In recent years, the brand has taken a calmer, less blatantly sexual approach to advertising. That said, in one of this year’s ads, super model Bar Refaeli does suck face with a nerdy geek for a bit.
Enter apparel brand Gilden. Making its Super Bowl debut, the brand will air an ad that, it would seem, is all about the one night stand and how much one guy really really wants his t-shirt back before he slinks out of his lover’s room in the morning.
Created by DeVito/Verdi, the ad is aiming for the 17-30 crowd and hopes to raise awareness of the largely unknown brand. While many may not have heard of the brand, Gildan sells about 500 million t-shirts a year, mostly wholesale, and had $2 billion in sales last year.
How the ad will be received remains to be seen. It’s not overtly racy but with the Super Bowl reaching a broad swath of sensibilities, one can never be one hundred percent sure how the public will react.