Hasta La Creative!

Lida has promoted Jonathan Goodman to managing partner.

Advertising Agency: Loducca, Brazil
Creative: Raphael Franzini
Head of Design: Gustavo de Lacerda
Creative Directors: Cássio Moron, Fábio Saboya, Sérgio Mugnaini
Chief Creative Officer: Guga Ketzer
Programmers: Raphael Franzini, Vítor Manfredini
Account Director: Wilson Negrini
Client: Sérgio Veiga

Objective
To convey the palatability of the superior nutrition balanced Hill’s Science Diet for pets, now available in canned form, with a creative twist to increase top of mind brand recall amongst target audience – pet owners.

Strategy & Execution
“YUMMY FACE Maker”, is a simple app that allows users to add a tongue to their favourite pet’s photo in order to create their pet’s cute YUMMY FACE. Pet owners are required to go to the website: http://mypet.hills.co.jp/campaign/tastycan/generator.aspx to register in order to upload their pet’s YUMMY FACE. Organic spread occurred when pet owners shared their pet’s YUMMY FACE on their Facebook, Twitter and blog posts.

Results
The website garnered over 2,500 postings in 60 days – a total of more than 4,000 photos over a four-month period. The campaign was also linked to Facebook, ensuring that it had scale via Likes or Shares. The campaign was successful in communicating the palatability of Hill’s Science Diet canned pet food in an interactive, fun and engaging manner via the “YUMMY FACE Maker” app.

Advertising Agency: G2, Tokyo, Japan
Creative Director: Imai Yasuhito
Senior Copy Writer: Yoshitsugu Takako
Senior Art Director: Yamazaki Mitsunori
Web Director: Nakata Ikkoh

Felix Dennis, the entrepreneur who made millions from computing magazines in the eighties, has returned to his roots with his company’s acquisition of Computer Active today.

A Red Bull apresentou no fim de semana seu novo carro para a temporada 2013 de F1. Mas até chegar esse momento, um projeto do tipo demanda muito trabalho.

Com o vídeo “Rhythm Of The Factory”, a marca mostra a construção do Infiniti RB9, em diversos detalhes. Porém, lembre-se que esses são “apenas” os processos industriais, o que o vídeo não mostra – o trabalho de engenharia – é que deve guardar o segredo da atual equipe campeão da F1.

Post originalmente publicado no Brainstorm #9
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Leon Jaume, the WCRS executive creative director, has picked out TV spots for Carling Black Label, Ronseal and John Lewis as three great ads of recent years.

Emirates Airlines is making a return to Formula 1 after striking a five-year deal to become the global partner of the sport.

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Group Creative Director: Richard Sharp, Mike Sullivan
Creative Director: Scott Cooney, Sean Labounty
Head of Production: Ed Zazzera
EP: Walter Brindak
Prod. Co.: O Positive
Director: David Arnold
Edit: Cutting Room, Chuck Willis
Assistant Editor: Mike Ramirez, Steve DiLeone
EP: Melissa Lubin
Producer: Eytan Gutman
Colorist: Les Rudge
Audio Engineer: Walter Bianco

La marque italienne Long Plate nous propose une série d’assiettes au design charmant, inspirée de la forme des disques vinyles. Visuellement très réussis, ces objets de 28 centimètres de diamètre sont vendus 20 euros l’unité. Les déclinaisons sont à découvrir en images dans la suite de l’article.

Eurostar is making the most of the publicity around David Beckham’s arrival at French football club Paris St Germain and his promise to give his wages to charity, with a light-hearted ad highlighting its “transfer fee”.