(TrendHunter.com) Bob Marley Day in Toronto is a time to celebrate and commemorate a beloved artist. Bob Marley promoted peace, world unity and his music expressed his devotion to Rastafarian culture and his love for…
These posters were created for the Tampa Bay Lightning to highlight some of the marquee players and to create a unified look to be displayed within the Tampa Bay Times Forum. They also are displayed in large format throughout the Tampa Bay Lightning Corporate offices. More are in the works for other players.
Advertising Agency: Dunn & Co., Tampa, USA
Creative Director: James Rosene
Copywriter: James Rosene, Jeff Hampton
Art Director/Designer: Jon Rodriquez
Photography: Scott Audette
(TrendHunter.com) The photo series titled Concresco by David Galjaard provides a glimpse of an Albanian landscape rarely acknowledged. The country might have been chosen as the No.1 Destination in Lonely Planet’s…
(TrendHunter.com) Many modern chairs and sofas are quite modular in shape and structure, which doesn’t make for the most comfortable experience, but these relaxed seating solutions are a perfect marriage of…
Editor’s note: This post originally appeared on Black Copy. Reprinted with the author’s permission.
And on the 3rd Day of February, between gliding leather bullets and human collisions, amidst frantic cheers and tears in the annual ritual we call the Super Bowl, God saw fit to allow the airing of a two-minute TV commercial — one that tugged the hearts of armchair America, a Ram Truck spot [below] that paid homage to the caretakers of our land.
The commercial eloquently captured the blood, sweat and toil of this dying breed, those who faithfully provide sustenance to America’s families. And yes, I was riveted by the still photography and stirring delivery of legendary radio broadcaster Paul Harvey. But as I sat mesmerized, I waited to see an image that spoke to my heritage. What flashed before me were close-ups of stoic white men whose faces drowned out the obligatory shots of a minority token or two, their images minimized against the amber waves of grain.
Voici le travail d’Elizabeth Gadd, une photographe basée au Canada qui a grandi à Vancouver. Avec de superbes clichés, cette artiste parvient à nous faire rentrer dans son univers coloré et poétique. Une variété de portraits et de mises en scènes à découvrir en images dans la suite de l’article.
“Colegas”, dirigido por Marcelo Galvão, nem estreou e já é um celebrado filme brasileiro, com reconhecimento em festivais por todo o mundo. O longa é estrelado por um trio de atores com síndrome de Down, entre eles Ariel Goldenberg.
Ariel, antes mesmo de começar sua carreira, sempre se inspirou em Sean Penn e quer agora que o ator hollywoodiano venha ao Brasil para assistir a estreia de “Colegas” ao seu lado.
A campanha #VemSeanPenn, ao mesmo tempo que promove o filme, pretende realizar o sonho de Ariel. A ideia é fazer o vídeo acima ser compartilhado, chegar até Sean Penn e, quem sabe, comover o ator a atender o pedido. A iniciativa é da Agência Click.
“Colegas” estreia no próximo dia 1 de março. Confira o trailer:
Post originalmente publicado no Brainstorm #9
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Slovenian philosopher, Slavoj Žižek has been hailed as “the most dangerous philosopher in the West” for his fervent, cutting insights into capitalism’s existential crisis and ecological destructiveness. Accordingly, he’s become a sort of mascot for resistance in the West. His acerbic proclamations are always ready on hand in the back pocket of activists, Occupiers, and the like, where a Žižek quote is like a tactical or philosophical trump-card. Some of Žižek’s fans were thrown for a loop last year when he, in the middle of his usual breathless anti-capitalist rant, clarified his position, “Don’t act. Just think.”
This is a direct reference to Marx’s Theses on Feuerbach where he famously hails philosophers as agents of revolutionary change: “Philosophers have hitherto-for only interpreted the world in various ways; the point is to change it.” Last year, Žižek modified his take on Marx, “in the 20th century we have tried to change the world too quickly, the time has come to interpret it again, start thinking.”
Even renowned and respected critics of modern capitalism balk at the question, “so we’ve seen how destructive and corrupt this system is but what in god’s name will replace capitalism?” In response to this, there’s either confusion and shrugging-off, or proselytizing and vague moralistic commentary. The prevalence of this type of response proves Žižek’s point that because we have not spent enough time thinking critically, our capacity to articulate alternatives is direly limited and cause of embarrassment. However, Žižek praises Occupy Wall Street for bringing life back to a stagnant political imagination.
To Žižek, Occupy marked a significant moment of simultaneous critique and refusal: “The message of Occupy Wall Street is, I would prefer not to play the existing game. There is something fundamentally wrong with the system, and the existing forms of institutionalized democracy are not strong enough to deal with problems.” But beyond this, Žižek explains, they didn’t have the answer, nor does he. And that’s okay, because Occupy was an an important step, a “clearing of the table” which was necessary before we (collectively) start articulating an alternative – before we start thinking again.
“Don’t get caught in the pseudo-activist pressure to do something. Let’s do it,” ‘rise up’ and so on, Žižek exclaims, “The time is to think.”
But Žižek here isn’t promoting further arm-chair analysis of capitalism’s defects. Part of the problem rests within the culture (if not, cult) of critique that defines European philosophy itself. Criticism is necessary, the “clearing off of the table,” but this is only the first step in a process aimed at revolution. Žižek is sensitive more than anyone to this stumbling block, and perhaps this is part of the reason why he is drawn to Marxism. “Mere descriptions of the state of things, no matter how accurate, fail to generate emancipatory effects, ” he explains. These emancipatory effects are now direly necessary as our global capitalist system is tanking and simultaneously approaching an apocalyptic, climatic, cliff.
As is the case with revolution itself, “critique”, “Philosophy” and “thinking” too must pass over from an incisive, critical, destructive phase (which paves the way) into a creative one in order to truly be emancipatory. We live in a time where capitalism is crashing, where an apocalyptic zero-point is approaching. We must resurrect and revive our political imaginations, and at least begin to imagine what alternatives could look like.
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(TrendHunter.com) Those looking for some new pieces of clothing to add to their wardrobe are in luck, because these stylishly chic geometric fashion finds showcase some out-of-the-ordinary yet gorgeous fashion pieces….
Dividindo a tela com duas realidades no comercial acima, a The Heart and Stroke Foundation do Canadá incentiva as pessoas a adotarem hábitos de vida saudáveis agora, para assim gastarem os últimos anos com vitalidade.
A campanha “Make Health Last” conta ainda com um site, que oferece uma calculadora de hábitos para mostrar seu risco de doenças cardíacas.
A criação é da Lowe Roche, de Toronto.
Post originalmente publicado no Brainstorm #9
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Last year was a landmark one in Hispanic media. On TV, new and planned broadcast and cable channels from Fox, ESPN and others now battle for the attention of Hispanic viewers against incumbents Univision and Telemundo.
Though not receiving the same national attention as TV, equally dramatic shifts have taken place in the Hispanic radio landscape. Like TV, the radio marketplace has quickly evolved from local broadcast, then satellite, to the emergence of internet radio as a primary destination catering to the changing musical tastes and listening preferences of Hispanic consumers, an increasingly powerful consumer segment of the U.S. population.
According to the Selig Center for Economic Growth, Hispanic spending power will rise to $1.5 trillion by 2015, or nearly 11% of total U.S. buying power. U.S. Census projections offer a similar view on the growing importance of Hispanic consumers. Hispanics presently make up 16.3% of the total U.S. population, or just over 52 million people. By 2050 this figure is projected to reach 133 million, or nearly one-third of the entire U.S. population.
Remember Bugles? Bugles is that weird, odd shaped snack from General Mills that’s been around since 1966. The snack you used to stick on your fingers like a thimble or nails.
Toronto-based Cossette created a campaign to revitalize the nostalgic brand and make it fun and top of mind again. Playing off this insight it was a novelty snack for many kids, the concept was to advertise Bugles as a game, rather than a snack. And so the snack has become The Game That You Can Eat!
Six quirky web videos take a look at the snack and just how much fin it can be.
The visual narrative in this thought-provoking :60 juxtaposes imagery of a healthy older man’s life to that of an unhealthy one. It’s an effort from the Canadian Heart and Stroke Foundation called Make Health Last that aims to encourage Canadians to live the life they want.
Current statistics suggest that the average Canadian will spend their final decade with sickness and disability. The organization offers information for Canadians to learn how to change their future and grow old with vitality.
The ad, created by Lowe Roche Toronto, really makes you think.
Peanut Butter & Co. is airing a series of three TV commercials, its first ever national ad campaign, that encourage consumers to go beyond smooth and crunchy and step into the exciting world of flavored peanut butter with Dark Chocolate Dreams, White Chocolate Wonderful and Cinnamon Raisin Swirl.
The 15-second spots will air nationally on Cooking Channel and in select markets on a variety of cable networks such as ABC Family, Food Network, E!, and TLC.
Here’s one for the social media geek in all of us. And, well, basically for everyone on planet Earth. If you’ve been in public any time in, say, the last ten years, you may have noticed that over half the people you see have their noses stuck in their mobile device. And the ironic thing about this behavior is that while everyone is being social on their phone, they are being completely anti-social with those around them.
Insurance provider Foresters, through it’s TechTimeOut effort is encouraging the public to put down their techie toys and interact with actual human beings. It’s not the first such effort but it is a funny one. In the ad, we see all manner of mobile device disaster from walking into the wrong house to walking into a light pole.
(TrendHunter.com) Marshmallows are one of those treats that many people loved eating as children and with their gooey texture and delicious taste there’s no reason why adults can’t savor in these…
(TrendHunter.com) The fascination and popularity of sharks has certainly increased over the years, and these shark-shaped creations are a great example of how these monstrous underwater creatures have been…
Buying media can be expensive, time-consuming and an overall failure if it’s not done correctly. The question is: how do you ensure your investment will provide returns? The Future of Engagement host, Murray Newlands and CEO of MixRank Ilya Lichtenstein join Adrants’ Steve Hall (that would be me, don’t laugh) in a webinar in which we walk you through a new method of media buying, showing you exactly how to buy traffic profitably.
Join this live webinar to learn the step by step definitive guide to media buying. In this webinar, you’ll learn:
– How smart media buying can more than double your return on investment
– How to find find sites that have your perfect audience
– What email copy will grab a publisher’s attention instantly
– The “magic question” that will get you a lower ad price
Register now to make sure your media buying is as efficient as it can be.
This is, perhaps, the worst I’ve ever looked on camera so go easy on me.
(TrendHunter.com) If you love desserts and all things sugary sweet, then you will absolutely adore these lovely petite pastries that are not only deliciously scrumptious, but bite-size to boot!
Pastries are often a…
Bauer Media has bought the digital radio station Planet Rock, in a deal valued by insiders in the region of £1.3m.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
