Autism Forum Switzerland: Apple, Eating, Hairctut, Thank You, Phone, Way, Eyes

“Everyday activities are a hard test for people suffering from autism. Support them with your understanding. autismusforumschweiz.ch

Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Isabelle Hauser
Copywriter: Maren Beck
Graphic Designer: Dave Schellenberg

Oslo Winterpark: Bruised

Advertising Agency: Anti, Oslo, Norway
Executive Creative Directors / Creative Directors: Erik Heisholt, Kjetil Wold
Creatives: Thomas Larsen Eltvik, Torstein Søreide Skogedal
Senior Graphic Designer: Mats Ottdal
Account Manager: Kenneth Pedersen
Project Manager: Hanne Benum Lorange
Photographer: Ole Musken/Palookaville

Fabrika Okon: Oleg, Mary, Nick

Advertising Agency: Vozduh, St. Petersburg, Russia
Creative Director: Valery Melnik
Creative Group Head: Viacheslav Nabokov
Art Director: Varya Tcimara
Copywriter: Anton Mamykin

Sony Xperia Z, Three: User tested

KLM: Must See Map

Advertising Agency: Code d’Azur, Netherlands
Creatives: Kim Nieuwenhuijs-Griffioen, Madelon Uljee
Design: Priscilla de Gier
Accounts: Michiel van der Linden, Michiel Meiberg
Interaction Design: Nik Nieuwenhuijs, Michiel Meiberg
Development: Aaron Howell, Rick Schoo, Rupert Rutland, Jimmy Bokhove, Rob Stroom, Xenia Sarapoff, Paul Verhulst

Apple iPad: Hollywood

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Associate Creative Directors / Art Directors: David Zorn, Masaya Asai
Associate Creative Director / Copywriter: JD Jurentkuff
Art Directors: Dominic Orlando, Danny Duran
Copywriter: Tatum Shaw
Executive Producer: Mike Refuerzo
Agency Producers: Alejandra Ravassa, Zane Miller, Diana Parada
Production Company: Green Dot
Directors: Mark Coppos, Rebecca Baehler
DP: Fernando Cardenas
Editorial Company: Nomad Editing Company
Editor: Val Thrasher
Post Company: D-Train
Lead Flame Artist: Ben Gibbs

Pearson chief John Fallon denies the FT is for sale as sales increase 4%

Pearson chief executive John Fallon has denied that the Financial Times is for sale, as the company’s annual results show the FT Group reported sales of £443m in 2012, an increase of 3.7% year on year.

Mozilla launches Firefox operating system to take on Google and Apple

Mozilla is taking aim at Google, Apple, BlackBerry and Microsoft with the launch of a mobile operating system (OS) that will see the firm branch out from its core web browser business.

Top 20 Trends of the Day – From Pop Culture Beer Branding to Legendary Video Game Booze (TOPLIST)

(TrendHunter.com) If this pop culture beer branding is any indication, today’s top trends signal a high interest in all things booze related.

For example, drink creator Clint Slowick put together a variety of…

Audi rolls out first augmented-reality ads to promote R8 supercar

Audi is launching its first augmented-reality (AR) ad campaign in the UK, to promote its R8 V10 plus “supercar” model.

Sunday Times mag strikes a prescient note with Nick Clegg cover

The Sunday Times magazine found fortune on Sunday as it ran a cover story interview with Liberal Democrat leader, Nick Clegg, on the day he was forced to deny claims of a cover-up of sexual misconduct by a former party boss.

Cheeky Bingo unveils TV campaign and revamped sponsorship idents

Cheeky Bingo, the UK’s biggest free online bingo site, is launching a multimillion-pound ad campaign, as part of a move to appeal to a younger audience.

Rolex named number one consumer Superbrand for second year running

Premium watchmaker Rolex has been voted the UK’s number one consumer brand for the second year running, according to a list compiled by Superbrands, with Apple and Microsoft in second and third positions respectively.

Doodles Illustrations

Actuellement étudiant en art, le philippin Lei Melendres propose de magnifiques dessins qu’il réalise sur ces propres carnets. Voici en exemple, ces « Doodles » avec un style maîtrisé et un encrage noir très réussi. L’ensemble est à découvrir en images sur son portfolio et dans la suite de l’article.

tumblr_m7rkqiTewR1qfmioxo3_1280
brb_dreaming_by_lei_melendres-d560dhj
tumblr_m5y4z1wCEq1qfmioxo1_1280
Doodles Art8
Doodles Art7
Doodles Art6
Doodles Art5
Doodles Art4
Doodles Art3
Doodles Art1

Samsung veicula seis comerciais durante o Oscar, um deles com a participação de Tim Burton

Na tentativa de mostrar que os gadgets da linha Galaxy servem também para trabalhar, e não apenas diversão, a Samsung lançou recentemente uma longa campanha no YouTube que envolve uma desenvolvedora fictícia de games, e que agora chega à televisão.

Nos intervalos do Oscar, a marca veiculou nada menos do que seis comerciais, num total de quatro minutos e meio no ar. Neles, uma equipe de jovens designers e programadores trabalham na criação de um jogo chamado “Unicorn Apocalypse”.

Um dos comerciais traz o diretor Tim Burton, que numa reunião na empresa discute sobre transformar o jogo – que ainda nem existe – em uma grande produção de Hollywood. Reunindo todos os comerciais, a piada se estende demais, mas vale ver esse em especial.

A criação é da 72andSunny.

Samsung Tim Burton

Brainstorm9Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie


Advertisement

Anita Dharane : Interview

anita

Graphic Designing is Anita Dharane’s natural extension of life.  
She does anything that’s creative. She loves travelling and knowing people. ?An avid trekker, she has done a mountaineering course too.

Why are you into Advertising?
Because Advertising is not about any formula. For me its exploration. And Art lets me do that.
And also you can give a hug to almost anybody you want to!
Because I use my guts here!

Did you attend school for fine art or design or Communications?
Yes I did. Abhinav Kala Mahavidyalaya, Pune. I also did workshops at NID, Ahmedabad after my graduation. This was a great learning.

Were there any particular role models for you when you grew up?
Lots of Books. Lots of observation & reading. I grew up in a shell before I broke into the vastness of art.

Who was the most influential personality on your career in Advertising?
Manoj Phulambrikar, Wisdom Tree Design, Pune.  Here I actually learnt a great deal. ?I started loving design here. I worked for 3 years with him after my graduation and then headed to Bombay with a great portfolio.

Where do you get your inspiration from?
Lots of things. A beautiful smile, everyday sunset, Bunjee jumping, December winter of Khajuraho, Alpine Chocolate Mousse at the Baga Beach and a speed breaker sign board beside a railway track, to list a few.

Also Creative thinking in itself inspires me a lot. Anything that’s crazy, weird, comic is inspiration. Bunjee jumping gives me a topsy-turvy view of the world you live in or kinda rattles you inside out.

Tell us something about the Law & Kenneth work environment.
When Anil Nair interviewed me at L&K he had said that “You will be put in a vast ocean and you will have to learn to swim”

It’s exactly that way. And I did. I’m very thankful to Law & Kenneth to have given me that opportunity. I worked with amazing people. Especially inspiring were Vipul Salvi, the then Creative Director at L&K, and NCD Charles Victor.

What do you think of the state of Print advertising right now. At least here in India, the released work is most often too sad, and it seems print is sidelined in favour of TV?
I believe that Print will always exist in India, and in most of the world. Yes the released work is often too sad as there are lots of people doing & accepting mediocre work. ?The day computers and DTP came in, mediocrity flourished.
Today we have everything at the click of a mouse and yet we get to see lot of crap. ?When everything was done manually people worked harder for perfection and we still enjoy those classics. Sometimes I see the classic ads and I wish I could do something like that. Fresh, Original, Organic. But one thing is for sure, good work always gets noticed be it in Print, Radio or TV.

Do you think brands whose advertising wins awards, do well in the market?
Yes, in most cases I do believe that. People remember creative campaigns, and the brands make their way in their heart. But this happens only when one truly works for the brand and not for the award. I feel awards should be the byproduct of creative work, and not the other way round.

What advice do you have for aspiring creative professionals?
Welcome to creativity. Always keep yourself in a creative environment. Be with creative individuals. Talk to them. I have learnt a lot from people and their stories. And most importantly follow your heart.

“If you don’t burn out by the end of each day, you are a bum”—George Lois

Who would you like to take out for dinner?
AlmapBBDO’s  Marcello Serpa. I love his work a lot. I admire him a lot. And I still want to work for brand Havaianas with him.

What’s on your iPod?
I never carry anything else apart from my cell phone, which I have to keep with me in today’s world. I live like a free bird and never keep anything glued or clinging on to me. If I have to hear music I have a music system at home.

Mac or PC?
Mac ooohla la la!!

01 eye ad

01 High life

01

01PosterSk

02 roof top

03 achievement

04 paper ad

05 Ray ad

A 01

A 02

A 03

A 04

A 05

DSCN4379

DSCN4380

 

The post Anita Dharane : Interview appeared first on desicreative.

Hollywood: Apple promove iPad com comercial no Oscar

Em uma nova campanha intitulada “Jazz”, a Apple criou dois recentes comerciais para o iPad: “Alive” e “Together”. Já essa noite, aproveitando o intervalo do Oscar, a marca veiculou uma peça temática dentro da mesma iniciativa.

O comercial, chamado “Hollywood”, mostra o gadget como tela para consumo e ferramenta para produção de filmes.

A criação é da TBWA\Media Arts Lab.

Apple

Brainstorm9Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie


Advertisement

13 R2-D2 Fashion Features – From Sultry Sci-fi Frocks to Star Wars Totes (TOPLIST)

(TrendHunter.com) You might be shocked at just how many articles of clothing you’ll find among all of these R2-D2 fashion features. The lovable droid has had its likeness plastered across everything from…

In Japan

Life is proceeding almost normally.

From Adbusters #106: Mental Breakdown of a Nation


KEN STRAITON

The megalopolis is directly exposed to Fukushima fallout, but life is proceeding almost normally.

Only a few people have abandoned the city. Most citizens have stayed there, buying mineral water as they have always done, breathing with face masks on their mouths as they have always done.

A few cases of air and water contamination are denounced. Concerns about food safety have prompted US officials to halt the importation of certain foods from Japan. But the Fukushima effect does not imply a disruption of social life: poison has become a normal feature of daily life, the second nature we have to inhabit.

Franco Berardi, On Poetry and Finance

Pixels Not Paper: Tree Ring

“The average U.S. office worker will use 10,000 sheets of copy paper this year mostly to end up in desk drawers, filing cabinets and trash cans. Fortunately, it’s easy to change that.
Whenever possible, read documents on screen, instead of printing them. You’ll be helping save money, the planet, and our trees from the unkindest cut of all.”

The average office worker in the U.S. consumes about 10,000 sheets of copy paper each year. “Pixels not Paper™” is a non-profit charitable initiative lead by Pumped For Change aimed to raise awareness about the urgent need for businesses to reduce their paper consumption. As part of the message we want to educate people about the very real environmental and economic costs of excessive paper use and the equally important benefits of tree conservation. The posters were installed in public transit locations reaching passengers on their commutes to and from work / offices.

Advertising Agency: Pumped, Inc, Miami, USA
Creative Director / Art Director: Carlos Peña
Copywriter: Jef Loeb
Graphic Designer: Cyn Lagos