Mishima House

Focus sur le studio Keiji Ashizawa Design qui a imaginé cette impressionnante maison pour une famille japonaise. Située à Tokyo, cette structure localisée en centre ville permet d’allier confort et luminosité tout en conservant une intimité pour ses habitants. Plus d’images à l’extérieur et intérieur, dans la suite de l’article.

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Opulent Supernatural Nightclubs – Ptaszarnia is a Luxuriously Creepy Interior by Karina Wiciak (GALLERY)

(TrendHunter.com) Ptaszarnia is a really interesting idea for a nightclub that is vampire-themed or supernatural-inspired. Very sexy, dark and alluring, yet still luxurious and non-threatening, this nightclub concept…

Birla Insurance by JWT

Accidents can rip-off your bank balance.
Car Insurance can reverse it.
No matter who is at fault, the truth is accidents can rip-off your bank balance. To ensure that it never happens you need to choose a car insurance policy that suits your need better. Look no further. We at Aditya Birla Insurance Brokers Ltd. are here to simplify the complex world of insurance for you. We recommend you the right insurance options only after analysing your needs and making cost-benefit comparisons. To buy or to renew your existing policy just sms BST to 56161 or write to us at best.insure@adityabirla.com

Advertising Agency: JWT, India
National Creative Director: Tista Sen
Creative Director: Pitam Desarker
Art Director: Lakshman Khude
Copywriter: Joseph
Illustrator: Deepak Jadhav
Photographer: Rohit Redkar

The post Birla Insurance by JWT appeared first on desicreative.

Navigate My Mind

Bad Trip est le projet un peu fou d’Alan Kwan. Ce dernier a décidé depuis novembre 2011 de filmer chaque moment de sa vie grâce à une caméra montée sur ses lunettes pour ensuite les incruster dans un programme qu’il a conçu et structuré. Une expérience immersive entre la mémoire et les rêves à découvrir dans la suite.

See the Spot: Google Helps Cookie Monster Make His New Year’s Resolution

Google has unveiled its first big marketing push of 2013 with a new ad that promotes its Google Play product. With a little help from Cookie Monster, the search giant gives a minute-long tutorial on how it wants to see consumers use Google Play to browse and download all kinds of media — from music to movies to books to Android Apps.

The spot was created by Boston-based Mullen. In it we see the furry blue character use Google Play to derive some inspiration for a new year’s resolution of getting fit. He selects the Rocky theme song and Olivia Newton John’s “Let’s Get Physical,” purchases British comedy film “Run, Fatboy Run” and adds calorie-counting and running apps to his phone. But the trouble comes when he hits the books section, attempting to shop for books about healthy recipes when his lifelong weakness for cookies gets the best of him. Thanks to a Martha Stewart cookie recipe book, his quest for a “new me” in 2013 is on hold for one more day.

Continue reading at AdAge.com

Google lança mapa global com resoluções dos usuários para 2013

Para fechar 2012, Google lançou uma página de resoluções de Ano Novo para 2013, alimentada pelos usuários. Em formato de mapa global, qualquer um pode adicionar a sua resolução e observar as dos outros.

O site permite buscar resoluções por categorias (amor, saúde, carreira, finanças, família, educação, fazer o bem e outros), e também em qualquer idioma, graças ao Google Translate.

Para adicionar uma resolução, é preciso apenas compartilhar o seu código postal e o país em que vive.

Em um resumo, o que os usuários mais querem para 2013 é ganhar mais dinheiro, se exercitar mais, rir mais, correr uma maratona e parar de fumar. 

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Unusual Christmas Trees / Une idée qui sent le sapin?

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THE ORIGINAL?
Orange France Telecom – 2009
Headline : « What if christmas lasted all year long? »
Source : AdForum
Agency : Publicis Conseil Paris (France)
LESS ORIGINAL
Turkish Airlines – 2012
Headline « Have a happy new year everywhere you wish »
Source : Adsoftheworld
Agency : McCann Erickson Istanbul (Turkey)

Top 100 Hair Trends of 2012 – From Casual Cornrowed Editorials to Tie-Dye Tresses (TOPLIST)

(TrendHunter.com) This year’s leading hair trends ranged from classic and understated to wacky and impractical styles. Heavily influenced by editorials and the fashion industry, hair trends changed as often as…

Top 100 Drinking Trends of 2012 – From Creepy Alcohol Caskets to Fantasy Beer Packaging (TOPLIST)

(TrendHunter.com) 2012’s drinking trends ranged from TV series-inspired beers to adorable and charming DIY recipes.

Many companies in the industry capitalized off of consumer interests and holidays, with…

Fur Voice – All That

Le groupe Fur Voice a fait appel au réalisateur Pablo Maestres pour illustrer leur dernier morceau « All That », présent sur l’album Onto Endo. Visuellement impressionnant, ce clip parvient à magnifier la musique grâce à de superbes images et plans. L’ensemble est à découvrir dans la suite de l’article.

Continue Reading…

Top 100 DIY Trends of 2012 – From DIY Tin Can Pumps to Pastry-Inspired Hair Tutorials (TOPLIST)

(TrendHunter.com) The top DIY trends this year were more creative and unique than ever before, making a strong case for avoiding store-bought goods.

DIY projects ranged all the way from Christmas decorations to back-…

Top 100 Cosmetics Trends of 2012 – From Airbrush-Inspired Manicures to Vigilante Makeup Creations (TOPLIST)

(TrendHunter.com) Cosmetics trends in 2012 featured some of the wildest nail art, quirkiest perfumes and most inventive beauty products yet.

A good year for crafty people, many beauty trends in 2012 were focused on…

Top 100 Health Trends of 2012 – From Stylish Workout Slippers to Fast Food Nutrition Graphics (TOPLIST)

(TrendHunter.com) Considering 2012 was a rather ominous year with impending doom at its end—for the uninitiated, the Mayan calendar ends on December 21st—health trends were on the top-of-mind for many&#…

Top 100 Life Trends in 2012 – From Quirky Cubic Workstations to Mind-Stimulating Charts (TOPLIST)

(TrendHunter.com) Life in 2012 is not what it was in 2011, and with this change in lifestyle comes a whole slew of new life trends. Here, you’ll find everything from apps to products dedicated to making…

Top 100 Jewelry Trends of 2012 – From DIY Tool Shed Jewelry to Patterned Paper Necklaces (TOPLIST)

(TrendHunter.com) Speaking to the crafty nature of consumers these days, this year’s jewelry trends showed a strong and clear focus on pieces that were either DIY projects, or made to look like they were….