Avis Budget Group’s nearly $500 million acquisition of Zipcar, which was founded in 2000 and rents cars by the hour or day, won’t impact the Zipcar nameplate.
A spokesman for Avis told Ad Age that the company plans on keeping the Zipcar moniker. “We consider Zipcar to be a very strong brand, the worldwide leader in its segment,” he said.
Avis CEO Ronald L. Nelson in a statement Wednesday said: “By combining with Zipcar, we will significantly increase our growth potential, both in the U.S. and internationally, and will position our company to better serve a greater variety of consumer and commercial transportation needs.”
Amazon.com Inc. won dismissal of Apple’s claim that the online retailer’s use of the term “app store” for Android device software is false advertising.
U.S. District Judge Phyllis Hamilton in Oakland, Calif., today granted Amazon’s request to throw out one claim in Apple’s lawsuit alleging trademark infringement and unfair competition over the Amazon Appstore for Android, a service begun in March that sells applications for the Kindle Fire and devices running Google Inc.’s Android software.
Apple is seeking a court order to block Amazon from using the term. Amazon has argued the words are a generic term that Apple doesn’t have exclusive rights to use. A trial is scheduled for Aug. 19.
Evian’s “Live Young” campaign — until now associated with dancing babies — will target adults next week and challenge them to discover their inner child at outsize playgrounds. The reward: playing on the adult-size swings and see-saw will make it snow, a rarity in London.
The French mineral-water brand, owned by Danone, is helping Londoners shake off the post-holiday gloom by installing giant play equipment in the heart of the city.
Two playgrounds will feature a see-saw and swings, specially designed for grown-ups to play on. As an added incentive to join in, the equipment is linked to a snow-making machine, so the more you play, the more snowflakes flutter down.
During the holidays the serious business of advertising is a bit slow. Most of you are visiting relatives, drinking egg nog and eating ham. And probably looking for something a bit more interesting than a fourth viewing of National Lampoon’s Christmas Vacation. So it’s the perfect time to bring you a round up of the year’s sexiest advertising.
Yea, we know. In the grand scheme of things, it’s not really that important. But it is fun. And if there’s any time of the year when you have bit of extra time to have fun, it’s during the holidays.
If you are working, your boss is relaxing in the Caribbean and your clients are off skiing in Europe so you have you have nothing better to do than pass the time reading this sort of silliness on Adrants.
So here we go. In no particular order, here are the 30 (or so) sexiest ads of 2012.
Agent Provocateur Has A Threesome
In February, lingerie brand Agent Provocateur brought us several sexy scenarios, one of which included a man and two women frolicking beneath the sheets. The RSA-created work, which will included a series of three videos, was described as a “departure from the fierce and overtly sexy world in favor of a softer, more romantic type of erotica.” Perhaps. Though it’s still sex.
Carl’s Jr. Knows How to Sex Up A Barbecue
Sort of like a sexed up version of the classic 1980’s Reeses Peanut Butter Cups commercial, Carl’s Jr. delivered a couple of smoking hot barbecue babes appropriately clad in cleavage-enhancing halter tops, ass cheek revealing short shorts and stem-enhancing FM footwear to tout the marriage of pulled pork and hamburger.
In the ad, the two distractingly delicious ladies, each embodying the qualities of both the girl next door you want to introduce to your mother and the tantalizingly drool-worthy girl you want to slam up against the wall and…oh…sorry…back to the business at hand, tussle at the grill until their gyrations result in the “invention” of the Carl’s Jr. Memphis BBQ Burger.
Liquid Plumber Snakes Drains and Flushes Pipes
Even ads targeting suburban housewives can be sexy. And Liquid Plumber showed us just how it’s done. Dropping just about every sexual double-entendre known to man, a woman in a grocery store has a fantasy in which she gets the double impact of having her drain snaked and her pipe flushed. The kids won’t be off the school bus for two hours. Plenty pf time top play.
Kate Upton Earns Ad Babe of the Year Award
Appearing in no less than five commercials in 2012, super hot Kate Upton flaunted her 34D’s as proudly as a mother cheering on her child at the Olympics. Upton earns special mention on the list this year purely for the voluminous volume of prodigious pulchritude she shared with us throughout the year. Throughout the year, Upton appeared in ads for 2K Sports, DirecTV, Carl’s Jr., Skullcandy, Guess and Zoo York
Saatchi & Saatchi Hypes Cannes New Director’s With Porn Shoot
This one’s more pure fun and hilarity than sexy. Touting the Cannes New Directors’ Showcase, this Saatchi & Saatchi London-created video directed by Chris Palmer features an adult film maker who wishes he was making commercials. Watch and see if you can identify all the ad-related references. Funny stuff.
Kelly Brook Explains How Her Boobs Got So Big
This ad featuring busty babe Kelly Brook tells us “You could have a pair like Kelly’s” if you just pick up a pair of official Sports Relief Socks at your local (if you’re in England) Sainsbury today.
Megan Fox Heats Things Up For Sharper Image and Acer
While we think Megan Fox was decidedly cuter/hotter/prettier in during her Transformers Days, she still captures the eye quite alluringly. In 2012, Fox appeared in a few campaigns for Sharper Image and one for Acer. In the former, she does the usual hot ad babe thing. In the latter, she gets a bit more brainy.
Agent Provocateur: Still Making Ads Only Men Can Dream Up
Um, like, yea. This would totally happen. Maybe in the Penthouse Forum section (does that still even exist?) but certainly not in your real life. Likely, you’d get some sweaty pig with too much body hair and a beer gut chasing you in tighty whities than some hot chick whose dress happens to rip off revealing her super hot lingerie. But it’s an ad. And it has a hot chick in it. So it’s on the list.
Surfing is the Hottest Sport
Perhaps the hottest ad of the year, this lascivious objectification of surfer girls is a slow motion paradise of bootyliciousness that shows no shame in gratuitously lusting after three pretty young things to hype a surf camp. And that, my friends, is what makes it a sexy ad. Like it or not.
Miranda Kerr Heats Up the Beach
The stunningly sexy Miranda Kerr appeared in a Victoria’s Secret commercial for the brand’s Summer 2012 line of cotton lingerie. Set to the tune of Rhye’s “Open,” (which may be central to some sort of copyright issue because the sound on the video has been disabled) the commercial has Kerr in a tropical, beach-side setting lounging around and prancing about while grinning at the camera and caressing her own body.
Porn Star Irons While Having Sex
International porn legend, Nacho Vidal, has unleashed his secret to stellar performance in bedroom. In a comical mostly-NSFW video, we see the effects of the aphrodisiac/performance enhancement supplement Fortiplus on Vidal as he pleasures woman after woman after woman…all while he seemingly goes about his daily business. Epically funny.
Miami Dolphins Cheerleaders Do ‘Call Me Maybe’
Long, long ago in a time before Gangnam Style assaulted every last device connected to the interwebs and every last airwave signal, there was Carly Rae’s Call Me Maybe and it was big. Really big. Well, that was before Psy redefined the definition of big. Of the many Carly Rae Jepsen’s knock offs, the Miami Dolphins cheerleaders did one to promote their annual eye candy calendar.
Idealista Says Shut Up And Sleep With Me
In highschool it was cool to have sex in a car. Oh wait, not really. We had sex in cars back then because it’s not like we could bring our date to our parents house and have explosive sex within earshot of mom and dad.
But for adults, there’s no reason to have sex in a car. No reason at all. And housing site Idealista knows this. To convince those adults who are still doing it in the backseat they need to grow up and get a place of their own, the brand…shows people doing it in the backseat and getting caught. Hilarity ensues.
Big, Bodacious Boobs Boldly Build Business
How do you effectively promote a calendar that was created to hype a site which sells bikinis? You feature the site’s founders, Natasha Oakley and Devin Brugman, two impossibly-hot, epically-endowed ladies with, it would appear, an amazing business sense and the unfettered boldness to, well, use their bodies to build that business. You can further appreciate the pair’s qualities on their Tumblr and by following their Instagram accounts (Devin, Natasha, A Bikini A Day).
GoDaddy’s Post Hot Girl Advertising Still Hot
What’s a list of sexy ads without the grand purveyor of sex, GoDaddy? Not a list which is why we’re including the first work the brand’s new agency, Deutsch did for the agency. The new campaign introduced a new notion of sexy without completely dropping its old version of sexy. The new campaign began to highlight the behind the scenes sexiness of GoDaddy and what Go Daddy can do for its customers.
Hot Athlete + Slo-Mo = Lust-Filled Axe Ad
Half-dressed athletic women are, by definition, hot. And so are all women in Axe commercials. Put the two together and you’ve got yourself a Sexiest Ad of the Year contender. This ad, called Hot Putt, cobbles together athleticism, lust, drive, intensity, slo-mo drama and ridiculousness into a wonderfully weird bit of wittiliciousness.
Candace Swanepoel So Hot She Watches Herself Have Sex
Nudity and a plethora of S&M-like activity fill this Brian Atwood ad featuring Candace Swanepoel who sits in an office (naked) and watches herself on video screens engage in a bit of clothed, orgy-like action.
Monica Cruz Reveals True Self
In the mini-epic, called Wilhelmina, Monica Cruz steps out of a carriage into a dark, dingy and wet London street circa sometime in the 1800’s. She enters a building and is led to a back room, a photo studio of sorts where a gruff looking photographer promises his camera will “photograph your true self.” And because she is wearing Agent Provocateur lingerie, we know just what kind of true self we will see.
Girls Still Just Wanna Have Fun
This work for jewelry brand Morellato featuring Russian model Irina Shayk takes Cyndi Lauper’s Girls Just Wanna Have Fun to heart. And if we are to believe this ad, prancing around, caressing one’s own deliciousness and making seductive eye contact are all a girl needs to do to have fun.
Lara Stone Does Double Entendre-Filled Breast Flesh Fetish-Fest
This ad for Calvin Klein, set to the tune of Salt n’ Pepa’s Push It, is a double entendre-filled, breast flesh fetish-fest in which Stone thrusts forth her bulging globes of glory while gyrating and asking viewers to “push it good.” And push it it exactly what some will want or need to do after viewing.
Bouncing Boobs Still An Advertising Mainstay
And in the “nothing sexier than a pair of bouncing boobs” category comes this work for Mack Boots in which Renee Somerfield tantalizes a poor pooch with her pulchritudinous puppies.
Sex in Advertising Sells…Advertising
In Portugal, they have no problem whatsoever sexualizing not just advertising but the industry itself. Ah, if only working in advertising where really like this. After all, who wouldn’t want to knock out a few creative ideas while bathing in a hottub with a threesome of awesome?
The Hottest Toothpaste Ad You WIll Ever See
In this very strange but sexy ad, a man and a woman return home from an evening out and proceed to go at each other as if neither of them have had sex in over a year. The intensity builds, the passion mounts and…well…just watch it all the way to the end.
Ann Sommers Sexes Things Up With ‘Christmas For Grownups’
Christmas has always been a time of joy and celebration for families the world over but lingerie and sex toy retailer Ann Summers wants us all to know Christmas is also very much for adults as well.
Mosquito Interrupts Wet Dream
Guys, ever have that feeling of uncontrollable urgency when your girl strips down to her underwear and climbs on top of you all ready for action? She smiles. Her breasts spill forth forming endless cleavage and you can’t wait to… Wait. What was that? She’s not your girl? And you’re dreaming? And there’s a fly in the room? Yes, this is how we sell mosquito repellent.
In Bed With Candace Boucher
Dressed in peach-colored lingerie, Candace enters a bedroom, drops her robe, gives us a view of her in sexy lingerie, slowly approaches a bed and then rolls across it in a way that, well, gets your mind moving in a certain direction. Remember, though. This is only a commercial. In real life, Candace probably wants nothing to do with you. Luckily this is only a commercial and you can let your mind travel wherever you please as you watch.
Ad Urges You to Squeeze Womens’ ‘Bits’
In a commercial overflowing with double entendres about women’s breasts, this ad for Club Orange will have you snickering as the ladies equate the juciy naturalness of oranges to breasts…which they squeeze just to be sure.
Você já viu time lapse de todo tipo, principalmente de construções e cidades. Mas esse aqui é diferente.
É o resumo de uma tarde entre pai e filho, e o que eles aprontam enquanto a mãe está fora. Brilhante na simplicidade, e por isso mesmo já conquistou mais de 400 mil views.
O melhor de tudo: A TV não foi ligada em nenhum momento.
The U.S. Postal Service has selected Interpublic Group of Cos’ UM as its media agency, Ad Age has learned.
A USPS spokeswoman confirmed the UM appointment but declined to provide additional details at this time. Campbell-Ewald and UM didn’t immediately respond to a request for comment.
The selection follows a full-service review that began over a year ago. After the initial stages of the review, the government agency halted the process to reevaluate its needs. In a change of course, it also split the initial request for proposal into two briefs — one for creative and one for media. The new search began this fall. The results of the media review came before the conclusion of the creative review, which is expected to wrap up in the first quarter of 2013, industry executives said.
Last month I called Apple the “most damaged big brand of the year,” given the dings it suffered in 2012 thanks to the Apple Maps-app debacle and all the bad karma surrounding its controversial outsourcing practices. I got some blowback from Apple defenders, some suggestions regarding embattled brands I’d overlooked (one commenter wrote “My vote for most damaged brand of the year has to go to the Republican Party with Papa John’s a close second” — points well taken!) and, particularly on Twitter, tons of agreement.
Honestly, though, I’m rooting for Apple. As I noted in my column, CEO Tim Cook has apologized for Apple Maps (which I appreciated, though it didn’t stop me from deleting that app-from-hell from my iPhone minutes after Google released its terrific new iOS maps app) and he’s been talking about bringing some Apple manufacturing back to the U.S. I really hope Apple has a great — more competent, more principled — 2013.
That said, the company has already started off the new year on an awkward note, with its first new ad of the year, posted to Apple’s official YouTube channel yesterday. It’s a plug for the Do Not Disturb feature of the latest version of its mobile operating system and it stars Venus and Serena Williams in a dream sequence. Watch it above; it’s mildly entertaining. Unfortunately for Apple, though, the Williams sisters are promoting an Apple software feature that’s been making news in the new year for being buggy. See
(TrendHunter.com) Starbucks is perhaps the most globally prominent coffee chain in the world and these Starbucks marketing initiatives have helped the company rise to fame. The Seattle-based coffee brand has been on…
An art fair is not the best place to discover works related to science, technology or politics. And when there are indeed such works on offer, they are not easy to spot. Galleries exhibiting at art fairs don’t usually accompany the artwork with a text explaining what the piece is about. In fact, several galleries don’t even write down the name of the artists they exhibit. You have to go and ask them. Which i do when i’m desperate but most of the time, i just want to keep on walking from gallery to gallery (there were 172 of them this year at Artissima) and see the rest of the show before my head explodes.
I did however, spot a few gems at Artissima this year continue
(TrendHunter.com) After cultivating a reputation of creating low-cost and multifunctional furniture, IKEA has emerged as one of the biggest retailers in the world, leading to a wide variety of terrific IKEA…
For anyone who thinks New Year’s resolutions are never broken or whether or not Sesame Street Cookie Monster will ever stop eating cookies, look no further than this new Google Play ad.
In the ad, Cookie Monster attempts to turn over a new leaf first buying the Rocky soundtrack then downloading fitness apps and, finally, grabbing a subscription to Everyday Food:Light. Except that’s were it all goes wrong and things, as they usually do, return to normal.
Two of the biggest publishers on the web don’t use the advertising industry’s standardized ad-privacy program, and it’s a problem for even the largest digital-media buyers.
Facebook and Amazon both offer targeted display advertising that can sometimes incorporate behavioral data from third parties. However, while nearly every other relevant media firm, ad network and ad-data firm either uses the industry’s self-regulatory Ad Choices program or operates one that can be easily integrated with it, Facebook and Amazon do not.
Regardless, Publicis-owned Vivaki is still required to keep records of the ad campaigns that run on the two sites. It costs extra time and money, and perhaps most important, creates additional privacy concerns.
Nous vous souhaitons une excellente année 2013 ! Pour l’occasion, voici un bilan récapitulatif des 100 meilleurs articles publiés sur Fubiz en 2012. Un mélange entre photographies, design, clips, posters, campagnes, produits grâce à un choix parmi les votes / partages ainsi que par notre ligne éditoriale.
O staff do Vimeo costuma escolher bons vídeos para destacar em sua home, que normalmente poderiam passar despercebidos – se você perdeu, os melhores de 2012 segundo a equipe está aqui. E uma destas escolhas recentes é Catzilla, projeto coletivo dos poloneses da Platige Image em parceria com a Plastic e ALLCinema (divisão da ALLPlayer).
As empresas se juntaram para criar um benchmark polonês. Segundo a sinopse apresentada no site da Platige Image, “o projeto é a antítese das produções normalmente associadas com estas iniciativas, geralmente consideradas chatas e esteticamente fracas. Nós decidimos apostar na funcionalidade da ferramenta, assim como em uma narrativa original e estética de um filme”.
O resultado ficou bem legal, em um ritmo de vídeo-game, com uma trama envolvente e curiosa. Sem contar o visual super acertado.
(TrendHunter.com) Cara Delevingne for Vogue Spain January 2013 rocks ethereal and breathtaking looks in a Spanish garden. The use of floral gardens offset with slightly edgier make-up takes the pretty garden party…
During the run-up to Christmas, the State of Kentucky (rather Whit Hiler of Cornett-IMS and Griffin VanMeter of Bullhorn in an unofficial capacity) released a video that summarized the state’s rebranding from Unbridled Spirit (which the video humorously slams) to Kicks Ass. Yes, one of our fine 50 states is being encouraged to adopt the tagline Kicks Ass. And you know what? In some weird way, it kinda works. Or at least it’s kinda funny. Or something like that.
The video includes appearances by Reddit’s Alex Ohanian, Fark’s Drew Curtis, Animal Planet’s Animal Man and several others.
Way to ring in the New Year. It’s been a while since we’ve seen a disgisting, pustule-filled anti-smoking PSA that oozes with gross-out imagery. Of course, nothing’s worked in the past so why anyone thinks a “growth” emerging from a cigarette will be any different is beyond us. Anyway, here you go. Happy New Year. Mutations and all. Courtesy of England’s National Health Service.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
