24 Unconventional Clutch Purses – From Fruity Cash to Gamer Clutches (TOPLIST)

(TrendHunter.com) Handbags add that final touch to any outfit and this list of deceptive and chic clutches will provide a bundle of options and inspirations for you.

Clutches are an ideal way to accessorize without…

Zeebox adds Shazam-style audio-recognition feature

Zeebox, the TV companion app part-owned by BSkyB, is to integrate a Shazam-style audio-recognition feature, so that the second-screen experience on the app can synchronise with what is showing on TV.

‘Expect Google to encroach more into comparison space’, says iProspect’s Barlow

Google is likely to step up competition with Moneysupermarket and Comparethemarket in the wake of US regulators closing their investigation into its search practices, according to iProspect’s John Barlow.

80 Carrie-Approved Pumps – Celebrate the Release of the Carrie Diaries with These Fabulous Heels (TOPLIST)

(TrendHunter.com) While the original Sex and the City show might be over, the Carrie Diaries is setting up to be the next exciting chapter of the series. The show is once again centered on Carrie Bradshaw, but takes…

Marmite offers public chance to vote on Oxford Street lights switch-off

Marmite is offering the public the chance to vote on when to switch off the Oxford Street Christmas lights this weekend, in a novel marketing initiative.

2012 in 366 seconds

Le réalisateur Jonathan Britnell a eu l’excellente idée de filmer au moins 1 seconde pour chaque jour de l’année 2012 et d’en faire une compilation. Découvrez cette vidéo « 2012 in 366 seconds » à la fois rafraichissante et inspirante montée sur la musique Wild Cub – Thunder Clatter dans la suite de l’article.

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Embattled Morrisons bets on Ant and Dec partnership

Morrisons is making a multimillion-pound investment in building a relationship with ‘Britain’s Got Talent’ hosts Ant and Dec, putting them in its TV advertising and sponsoring their programming on ITV.

The Sun pens press ad for Argentina to say ‘hands off the Falklands’

The Sun has taken out a full-page ad in the Buenos Aires Herald to respond to the open letter to David Cameron from Argentinian president Cristina Fernandez de Kirchner which appeared in British national newspapers yesterday.

Urban Carbon Bike

The Coren est un superbe projet de vélo en carbone. Pensé par l’entreprise allemande UBC GmbH, cet objet au design futuriste très réussi propose une structure en carbone comme les voitures de Formule 1, permettant d’alléger au maximum son poids. Un objet à découvrir avec une série d’images dans la suite.

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Campaign Viral Chart: 2012 hangs on a while longer

Google and YouTube’s reviews of 2012 dominate this week’s viral chart, with Fiat taking third place with its rap about motherhood.

Dentsu’s New Year’s Resolution: Buy PR Agencies


Over the past few years Dentsu has concentrated on acquiring creative-, digital- and most recently, with its massive merger with Aegis, media-agency assets. But now it’s turned its sights to the public-relations space with the acquisition of independent PR shop Mitchell Communications Group.

“Our clients have been asking for PR and strategic communications and capabilities and we haven’t been able to provide it,” said Tim Andree, who serves as senior VP of Dentsu Inc. and president-CEO of the Dentsu Network. In recent years, he’s led the rapid expansion of the Dentsu network in regions outside of Asia with the purchase of shops such as McGarryBowen, 360i and Firstborn. He also has been working on exporting those brands outside of the U.S. to handle more global client work and was a major driver of one of the biggest deals adland has seen in recent times, the merger of Aegis and Dentsu.

“The clients have been driving what we invest in … PR is another area where we’re going to have to provide a global capability,” Mr. Andree told Ad Age.

Continue reading at AdAge.com

Extraordinary Electric Bicycles – The nCycle E-Bike Integrates a Lock and a Holographic Display (GALLERY)

(TrendHunter.com) An electric bike is impressive all on its own, so you’ll be astonished by the specs of the nCycle, offering unexpected luxurious utility. While most two-wheeler owners need to accessorize…

Top 100 Game Trends of 2012 – From Online Info Museums to Pixelated Gamer Artwork (TOPLIST)

(TrendHunter.com) As the game trends of 2012 show, this past year was the year of geek chic. Commonly perceived as basement lurkers and the socially awkward, members of the modern gaming community took nerdom to new…

13 Surreal Sand Sculptures – From Beach Art to Epic Poem Castles (TOPLIST)

(TrendHunter.com) These surreal sand sculptures document this peculiar art niche that has sprung up on the shores of international water beds. The natural style is at once calming and overcoming, an offshoot of the…

Xaria Kid by Point Blank

Advertising Agency: Pointblank Advertising, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director / Copywriter: Simha RM
Art Director: Hemant Teli
Copywriter: Geo Joseph
Account Manager: Apeksha Kapadia

 

The post Xaria Kid by Point Blank appeared first on desicreative.

Top 100 Multimedia Trends of 2012 – From Real-Life Photoshop Edits to Hologram-Hiding Furnishings (TOPLIST)

(TrendHunter.com) In the past, the worlds of audio and visual entertainment were subject to your standard home theater, which was considered complete as long as it had a stereo, a TV and a DVD player—in light…

Al-Jazeera’s Challenge: Do We Really Want Serious Cable News?


Critics often complain that cable-news networks in the U.S. lack enough “real news” and carry a surplus of opinion and fluff. Now enters Al-Jazeera and its tendency toward serious reporting. But will viewers prove the critics right? And what about advertisers?

Al-Jazeera’s new presence in the U.S., enabled by its pact to take over Current TV and most of its distribution deals with cable and satellite companies, could finally prove the notion that U.S. audiences want meatier cable news. “This is the single most important game-changer in the news industry,” said Cathy Rasenberger, who helped introduce Al-Jazeera English in 2006 and has worked with the network on and off for the past three years.

The events of the Arab Spring already engendered a huge rise in interest for Al-Jazeera English, Ms. Rasenberger said. “Other news organizations didn’t have feet on the ground,” she said. “Al-Jazeera has deep resources to cover international news that domestic news organizations don’t have.”

Continue reading at AdAge.com

Strawberry Forever? / Une idée qui n’arrête pas de ramener sa fraise

fraise2008 fraise2012
THE ORIGINAL?
Yoplait Caresse Strawberry Mixed Yogurt – 2008
Source : Behance
Agency : Court-Circuit (La Réunion Island)
LESS ORIGINAL
Panier de Yoplait Strawberry Yogurt – 2012
Source : Les Créatives de l’Océan Indien – 1st Prize
Agency : Comkoi (Mayotte Island)

Nike+ Hong Kong promove corrida virtual Men vs. Women com visual sci-fi

A nova campanha interativa da Nike Hong Kong, MvsW, criou uma corrida virtual entre homens e mulheres, visualizada em gráficos em estilo sci-fi.

De acordo com a agência criativa por trás do projeto, Pill & Pillow, o clássico Tron funcionou como grande referência na intenção de criar gráficos que mostrassem o progresso dos dados e, ao mesmo tempo, a sensação de velocidade.

Os dados visualizados no site são alimentados pelos usuário do Nike+. Além de poder acompanhar seu desempenho e comparar suas corridas com a de outros usuários, ele participa de algo maior ao contar ponto na corrida oficial Homem vs. Mulher.

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Na corrida interativa, cada categoria (distância total, tempo total, corrida mais rápida, corrida mais longa, passo média e 1K mais rápido) possui um gráfico como referência. Por exemplo, a distância é sempre mostrada em barras, enquanto os círculos representam o tempo. A animação dos dados se inicia com intensidade visual e termina de forma mais limpa e definida.

O resultado é um efeito que dá a sensação de unidade, como se todos os participantes estivessem correndo juntos em tempo real.

Não é preciso morar em Hong Kong para participar. Qualquer corredor com Nike+ pode se juntar à corrida aqui. Abaixo, um dos filmes da campanha.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Hand Lettering Quotes

Focus sur Sean McCabe, un graphiste américain qui voue une passion pour la réalisation de typographies réalisées à la main. Avec des créations très réussies basées sur diverses citations, cet artiste vivant à San Antonio nous propose de découvrir son talent avec une série d’images à découvrir dans la suite.

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