Hasta La Creative!

Advertising Agency: Engenhonovo Propaganda, Salvador, Brazil
Creative Director: Rodrigo Soares
Art Director: Carol Zatti
Copywriters: Ciro Daniel Campos, Rodrigo Soares
Account Executive: Francis Oliveira
Producer: Sandra Ramacciotti

Ao completar 30 anos, Cesar Kuriyama pediu demissão do seu emprego no mercado publicitário e partiu para um período sabático. Durante esse tempo, começou o projeto One Second Every Day, passando a filmar um segundo de cada dia da sua vida.

Como resultado, Kuriyama uniu estes segundos em um vídeo que conta seus principais momentos durante o ano seguinte em que iniciou as filmagens.

Há muitos projetos que documentam as mudanças de um dia após o outro. Mas com certeza esse, em especial, tem gerado grandes frutos, além de inspirar muitos outros.

Em entrevista a CNN, Kuriyama conta que, apesar de lembrarmos apenas de registrar as melhores coisas, o projeto o fez gravar os principais momentos da vida, sejam eles felizes ou tristes. E, ao esquecer de filmar durante alguns dias, percebeu o quanto era importante fazer algo interessante todos os dias, e não apenas ver o dia passar.

“Com esse projeto, posso me lembrar de todos os dias da minha vida”

Com essa filosofia e o sucesso do seu projeto, Kuriyama participou do TED 2012 e, recentemente, recebeu um financiamento coletivo através do Kickstarter para desenvolver um aplicativo que facilite a vida de quem se sentiu inspirado e resolveu iniciar um projeto similar. O aplicativo para iPhone ajuda a filmar, editar, organizar e compartilhar o projeto criado.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

(TrendHunter.com) From classic loafers and comfy kicks to soaring stiletto heels, these shiny shoe accessories embrace the fashion world’s metallic style obsession. Showcased in both organic metal hues as well…

(TrendHunter.com) If you aren’t afraid to stand out in a crowd, these printed pullovers are exactly what you should turn to.

Sweaters get a revamp with a variety of printed pullover options, which are worn to…

Nazar Bilyk est un sculpteur ukrainien basé à Kiev au talent incroyable. Ce dernier compose des oeuvres à la fois belles et intrigantes, avec notamment cette création appelée « Rain ». D’une hauteur d’1m87, cette magnifique sculpture d’homme au visage masqué par une bulle est à découvrir dans la suite en images.

(TrendHunter.com) Many say that print is a dying medium, but these print trends are out to prove them wrong. With a little creativity, print advertising can be as inventive and fresh as an interactive app.

The most…

When “Jimmy Kimmel Live” makes its debut in the 11:35 p.m. time slot on ABC Jan. 8, it will mark just the latest in a series of seismic shifts that have altered TV’s late-night landscape. In just a few years’ time, should CBS’s David Letterman or NBC’s Jay Leno decide to step down has this been rumored? If so, let’s note that Mr. Kimmel could be the best-known face on broadcast in the time period. Below, in a lightly edited interview, the host offers his take on doing live ads on his program, going viral and the continued splintering of wee-hours TV.

Ad Age: What, if anything, about the show will change when you move half an hour earlier? Is there anything you have to do to appeal to the broader demographic, including older viewers, who might tune in more strongly earlier in the night?

Mr. Kimmel: That mandate has not been given, and even if it had, I would ignore it. I just think that when you try to guess who your viewers are and you try to adapt to an imaginary group, you run into trouble. We’ve been doing the show for 10 years. We’ve had a chance to figure out what works for us and what doesn’t work, and I think that we would be very, very foolish to make wholesale changes just because we’re moving up 25 minutes.

Continue reading at AdAge.com

For marketing, the stakes are high. In media, everybody wins when the right consumer gets the right message.

Waste in advertising is historically endemic and significant. For example, half of all online display impressions are never viewable. Eliminating waste is a C-suite imperative in the new normal.

Big data is the gas tank of the new marketing machine, and analytic systems are becoming the engine, but we’re missing a few parts.

Continue reading at AdAge.com

We don’t consume the way we used to. Instead of three square meals a day, we tend to have a series of small eating moments. Snacking has become a growing global phenomenon. On-the-go food consumption is increasing in virtually every market around the world, with the fastest growth in developing nations, such as China, Brazil and Russia. By 2015, the global snack-foods market is expected to reach $335 billion. At the newly created Mondelez International, now the world’s largest snacking company, we are here to address this emerging behavior to meet today’s snacking needs.

But things beyond our food patterns have changed. Consumers don’t consume media the way they used to. In today’s complex media environment, new flexibility is needed to tap into this fast-growing global consumer base. Behaviors, touchpoints and attitudes differ from one person to another, from day to day. It’s time to place media at the center of the business and make it as creative as the creative itself. We are at a unique moment to rethink how we are handling media.

Continue reading at AdAge.com

When “Jimmy Kimmel Live” makes its debut in the 11:35 p.m. time slot on ABC Jan. 8, it will mark just the latest in a series of seismic shifts that have altered TV’s late-night landscape. In just a few years’ time, should CBS’s David Letterman or NBC’s Jay Leno decide to step down has this been rumored? If so, let’s note that Mr. Kimmel could be the best known face on broadcast in the time period. Below, in a lightly edited interview, the host offers his take on doing live ads on his program, going viral and the continued splintering of wee-hours TV:

Ad Age: What, if anything, about the show will change when you move half an hour earlier? Is there anything you have to do to appeal to the broader demographic, including older viewers, who might tune in more strongly earlier in the night?

Mr. Kimmel: That mandate has not been given, and even if it had, I would ignore it. I just think that when you try to guess who your viewers are and you try to adapt to an imaginary group, you run into trouble. We’ve been doing the show for 10 years. We’ve had a chance to figure out what works for us and what doesn’t work, and I think that we would be very, very foolish to make wholesale changes just because we’re moving up 25 minutes.

Continue reading at AdAge.com