Jan
06
New Marketing Machine Has Powerful Engine But Bad Drivers, Few Mechanics
Posted in: Uncategorized
For marketing, the stakes are high. In media, everybody wins when the right consumer gets the right message.
Waste in advertising is historically endemic and significant. For example, half of all online display impressions are never viewable. Eliminating waste is a C-suite imperative in the new normal.
Big data is the gas tank of the new marketing machine, and analytic systems are becoming the engine, but we’re missing a few parts.
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