(TrendHunter.com) These fabulous flagship stores have revamped the consumer experience. Standard boutique outlets featuring clothing racks and hard wood floors are no longer sufficient, especially given the advent of…
(TrendHunter.com) A widespread theme amongst today’s top trends is everyday convenience. With everybody heading back to school or back to work this past week, levels of stress and anxiety are at much higher…
(TrendHunter.com) Forest Gump may have likened life to a box of chocolates, but designer Alexander Nettesheim interprets another famous philosopher’s teachings as a piece of furniture with the creation of the…
Big Bang Theory hottie Kaley Cuoco will appear in a Saatchi LA-created Super Bowl commercial for Toyota next month. As a run up to the ad, consumers will be offered the chance to have their picture appear in the ad as part of the brand’s Get in the Big Game promotion.
From January 4 through January 12, people can submit their photos to Instagram or Twitter with the hashtag #wishgranted (hmm, that sounds dangerous) for a chance to appear in the February 3rd ad. One photo will be chosen.
Of the promotion, Toyota VP Jack Hollis said, “Not only are we pumped to have Kaley as part of our Super Bowl commercial, but we’re also excited to give fans a chance to have their photo appear in a nationally televised Toyota spot during one of the biggest sporting events of the year. We look forward to sharing our commercial with the millions of viewers who tune in to watch the ultimate football showdown.”
Details on the ad’s creative approach will follow in the coming weeks but Cuoco did say, “When I saw the concept for the commercial, I knew it was something I wanted to do. I’ve had a great time filming and am excited to see the finished product.”
So are we.
Dish Network Corp., the second-largest U.S. satellite provider, is developing a feature that would let advertisers see what people are watching in real time, setting the stage for last-minute auctions of ad space.
The company is looking to build on a viewership-tracking service introduced in November on its Hopper set-top boxes. The feature, called “What’s Hot Now,” allows Hopper users to see what other Dish customers are watching and flip to the most popular programs.
By collecting real-time data through set-top boxes, Dish may eventually develop a new way for the industry to sell advertisements, Warren Schlichting, Dish’s senior VP of media sales and analytics, said in an interview. The move also could improve the company’s relationship with advertisers, the victims of a technology that Dish introduced to skip commercials using a single button on a remote control.
It was a simple assignment for two Miami Ad School interns: make an agency holiday card for DraftFCB that could be sent to clients and well-wishers of the agency, while also raising awareness for charity organization Coalition for the Homeless.
Michael Grosso and Josh Yeston’s creation allowed recipients to see their homes encased inside a virtual snow globe. More than a year later, the duo is finding that the project has gone viral — as we noted in this piece about an Ad Age staffer who had the card forwarded on from her mother, a schoolteacher in Ohio.
We spoke to Mr. Grosso and Mr. Yeston, who have since moved on from Miami Ad School to land jobs at Sid Lee, New York, and Pereira & O’Dell, respectively. They chatted with us about their unusual experience creating a breakout adland card and having no one know they were the brains behind it.
(TrendHunter.com) Being able to bring your gadgets and must-haves with you wherever life takes you is essential for many, which is why these waterproof products will have you covered. Hectic lifestyles often call for…
Now that the third season of “Downton Abbey” has premiered on PBS — winning an average audience of 7.9 million, a 96% surge over the season 2 premiere nearly a year ago — devotees of the British drama can not only watch but start living like their favorite characters. The show’s massive following in the States has spurred a bevy of promotions and product tie-ins that tap into fans’ desires to experience the period fashion and sprawling estate. Here’s a sampling of categories:
Travel: Viking River Cruises, which sponsors the series, created a three-night tour exploring Oxford University and London and a day at the Highclere, the Victorian estate where “Downton Abbey” is filmed. The cruise is offered as part of the 12-day Cities of Light river cruise between Paris and Prague or on the eight-day Paris and the Heart of Normandy cruise, from March through November.
Facial: British skin-care brand Elmis partnered with Bliss Spa to offer the Lady Elemis Lavender facial, which includes an herbal lavender repair mask, antiseptic rosemary thyme and lavender essential oils. The facial is available through Jan. 31.
No Canadá, a instituição The Missing Children’s Society, em colaboração com a agência Grey, lançou uma campanha para ajudar a localizar crianças desaparecidas, através de alertas divulgados por perfis “doados” de Facebook e Twitter.
Chamada de The World’s Most Valuable Social Network (WMVSN), a ferramenta é simples: quando uma criança é desaparecida, usuários de redes sociais que se inscreveram para “doar” seus perfis automaticamente compartilham um alerta sobre a criança, com informações, descrição, fotos e localização.
“Para encontrar as crianças desaparecidas na velocidade do mundo de hoje, é preciso mais do que os tradicionais outdoors, posters e discretos anúncios” – Patrick Scissons, Diretor de Criação da Grey
Em entrevista a FastCompany, Patrick Scissons (Grey) conta que, nos 10 casos em que usaram essa ferramenta, 6 crianças foram recuperadas. Isso afirma o quanto nossas redes e a velocidade com que a informação propaga na web hoje pode ajudar muita gente.
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(TrendHunter.com) The Gareth Rhys photography for Clash Magazine presents a bunch of hipster kids imitating the greats. Rhys took his inspiration for the photo series from youthful idols such as Nirvana’s Kurt…
Born in 1923, Butterfinger bars were soon falling from the sky, dropped from airplanes atop 40 cities in one of the brand’s first marketing stunts.
But the candy — which is celebrating its 90th anniversary this year — might have hit an even higher marketing peak decades later, with its successful “Simpsons” partnership that ran from 1988 — before the show was even a regular series — to 2001. In honor of Butterfinger’s 90th we are highlighting one of the early spots featuring Bart Simpson as the subject of this week’s Rewind.
One can only wonder if the 1989 ad — which Ad Age listed as one of the best spots of the year — would slip by the food police these days, with its reference to the 270-calorie bar as an essential part of a school lunch. Keep in mind that “The Simpsons,” at the time, was a relatively little-known entity, first debuting as a segment on Fox’s ”Tracey Ullman Show,” before the first full-length episode aired in December 1989. Consider this story by The New York Times in late 1988, which notes that “Simpsons” creator Matt Groening, then 34, was “surprised that there was commercial interest in his work” but was “pleased with the opportunity to do advertising.”
The big question. One many guys are both excited to ask and horrified to perform. Jeweler Helzberg Diamonds, with help from Rosetta, is out with Proposal Pro, an iPhone app that aims to reduce the stress associated with popping the question. The app offers:
– Tips on choosing the perfect ring
– A ring sizer to make sure it fits
– Tips on how to ask her parents
– How to find the best location to propose
– How to write a memorable proposal
– How to share the news with friends and family
There’s even a timeline to tie the whole process together. Sadly, the app can’t guarantee a positive response but it sure can improve one’s proposal skills. Oh, and sell a few diamonds too.
Em 2012, a trajetória da Louis Vuitton incluiu uma “odisseia de vídeos, animações e aplicativos digitais”… Os mais inspiradores foram reunidos em um filme que destaca os principais projetos da marca, o que inclui live-streaming, campanhas interativas e a presença em redes sociais como Facebook e Instagram, para citar alguns exemplos. A meta é mostrar que a casa se propõe a produzir um conteúdo diversificado e de qualidade, destacando os diferentes aspectos da marca, seus valores e a celebração da arte de viajar.
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Working with We Are Social, UK-based Hunter Boots has created a Facebook app, Together Through Any Weather, that asks people to post weather pictures. Each day, the brand will choose its favorite picture and award that person its prize of the day; various clothing items and footwear.
The app gives fans the chance to win a prize each weekday through January 31, 2013 based on the London forecast for that day, which will be shown on the brand’s Facebook cover photo. Fans are asked to create and capture their own photo based on the daily weather theme and upload it to the app. Each day, Hunter Boots will select its favourite image, with the creator of that photo awarded the featured prize.
Although weather featured in the app is based on the London forecast, fans globally can enter the competition and create a potentially winning image, regardless of their local weather conditions.
Hoje em dia é cada vez mais difícil se concentrar em algo, em função dos constantes estímulos visuais e sonoros que recebemos a todo o momento. São tantas as informações para processar, que em algum momento nossa hd cerebral acaba travando. E foi exatamente este excesso de estímulos que serviu de ponto de partida para o novo projeto da Selfridges, No Noise. A iniciativa funciona como uma espécie de loja-conceito, onde o consumidor é convidado a celebrar não o poder do silêncio, mas da quietude dos sentidos.
Apesar de ser uma iniciativa bastante apropriada para os dias de hoje, a Silence Room, por exemplo, foi imaginada por Harry Gordon Selfridge em 1909. Nela, os consumidores encontram um oásis de calmaria, onde podem relaxar e se distanciar um pouco da agitação diária. Além da sala, também foram criados uma espécie de casulo com o mesmo objetivo, que foram distribuídos por lojas em Londres, Birmingham e Manchester. Eles têm o mesmo objetivo que as salas, mas atendem os mais apressados.
Foi o Quiet Shop, entretanto, o que provavelmente mais chamou a nossa atenção: algumas das principais marcas do mundo – como é o caso da Heinz – abriram mão de seus logotipos para entrar para a seleção dos produtos de-branded da loja. Nem mesmo a sacola de compras foi poupada. É claro que há algumas marcas que são facilmente reconhecidas por seus consumidores, dispensando a necessidade de qualquer identificação. Mas imagine se a exceção virar regra algum dia…
A experiência do No Noise começou hoje e rola até o final de fevereiro.
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(TrendHunter.com) These iPhone docks have taken smartphone charging to a whole new level.
The enthusiasm of Apple users is hard to match. They are very loyal customers and often try just as hard to find cool…
Here’s a snapshot at Twitter share of voice and sentiment for top companies in several major industries: Media & Entertainment, Finance, Retail, Telecommunications, Quick-service restaurants, Health, Auto, Nonprofits, Alcohol, Travel, Tech, and CPG.
For each industry, social insight firm Topsy made a chart showing the share of voice for the top 10 businesses or brands with the share of Twitter mentions for each brand across the entire year including events that caused particular spikes.
The charts also show a list of the brands (combining name and Twitter handle) ranked by Topsy’s social sentiment score. To compute the sentiment score, Topsy analyzes about 200 million English-language tweets each day, computes minute-by-minute sentiment for every term in every tweet, and creates scaled scores for all terms, such as the brands and businesses listed here. The scores range from 0 (negative) to 100 (positive), with 50 as neutral.
1. Media and Entertainment
Disney takes the cake for top sentiment score in the Media and Entertainment industry in 2012. (This might also be due to mentions of vacations at the popular Disney parks.) The Discovery Channel and HBO follow in slots 2 and 3, and the MTV video music awards in September caused a huge increase in Twitter chatter:
2. Finance
American Express comes out on top in the financial industry with an average sentiment score of 89.4 for the year. Visa and Mastercard follow closely behind with 83.6 and 71.2, respectively. In terms of chatter volume, when Goldman Sachs executive Greg Smith resigned in March, posting a public account of his resignation for the New York Times, tweets about Goldman Sachs spiked significantly. In addition, talk surrounding British bank HSBC grew quickly in both July and December, when the bank was under fire for money laundering allegations.
3. Retail
Best Buy had the highest Retail sentiment score on Twitter, followed by Lowes and Costco. There were also spikes in conversation for Walmart, Best Buy, and Macy’s on Black Friday:
4. Telecommunications
Boost Mobile ranks #1 for Twitter sentiment among telecommunications companies, followed by AT&T and Century Link as #2 and #3. Major spikes in tweet volume over the year were for T-mobile in May, when the company ran their 4G Tweet Race promotion, and for AT&T in September, when their online “It can wait” pledge – a call to not text while driving – was trending:
5. Quick-service restaurants
The quick-service restaurant with the highest sentiment score for 2012 was Starbucks, with a score of 88.8. Sonic (86.3) and Chipotle (84.3) weren’t far behind. The only signifiant hike in Twitter chatter came from backlash surrounding Chicken fast food restaurant Chick-fil-A in July-August, when company founder Dan Cathy defended Chick-fil-A’s stance against gay marriage:
6. Health
Gym and fitness center 24 Hour Fitness received the #1 spot by online sentiment for 2012 with a high average of 90.7. Popular dance-fitness program Zumba follows closely behind with a score of 89.4:
7. Auto
Which car brands were the most popular this year? Scion takes the cake, while Acura and Audi follow. A small spike in chatter surrounding Acura occurred during the 2012 Superbowl, when their website crashed temporarily:
8. Nonprofits
In the nonprofit sector, United Way, Charity :water and World Vision steal slots 1, 2, and 3 in a close race for highest sentiment score in 2012. The largest spike in volume surrounded the Invisible Children organization, which released a video in March exposing the Lord’s Resistance Army warlord, Joseph Kony, and the plight of African children under his influence. Shortly thereafter, the organization saw widespread criticism for its “hollywood style” campaigning, and controversy surrounded the charity’s leader:
9. Alcohol
Which types of drinks did people kick back with this year? Natural Light, Bud Light, and Guinness were the Twittersphere’s top 3 choices in 2012, with huge spikes in conversation for Bud Light advertisements during the Superbowl and for the classic Irish Guinness on St. Patrick’s Day:
10. Travel
Just as we found in our last airline ranking blog post, Virgin America has the highest average online sentiment in 2012. (For this post we analyzed sentiment for both name and Twitter handle, so the scores are somewhat different.) Virgin America was followed by Travelocity and Expedia, both discount travel booking websites. The largest increase in chatter involved British Airways in June-July, when they became fully integrated with the former British Midlands International. At the same time, British airways also ran a Twitter contest to win lunch with the British boy band One Direction.
11. Tech
While online market giants eBay and Amazon take the top two slots for sentiment score, the most significant hikes in chatter involved Apple. When Apple stock topped $600 a share in March, Twitter was abuzz with opinions and hopes for the tech company’s future. In addition, the social Web lit up with more Apple discussion in August-September, when Apple won their copyright battle against their competitor Samsung:
12. Consumer packaged goods
Finally – what common products were Twitter users buying this year? It seems that beauty products by Covergirl and L’Oreal scored the highest sentiment scores, followed by the Pillsbury baking brand (a branch of General Mills/Smuckers). In addition, Pepsi was a popular topic of conversation after their television commercial efforts, both during the Superbowl in February and for their later Drew Brees vs. One Direction commercial aired in October:
Com a evolução da tecnologia, a música naturalmente se transformou em formatos mais convenientes ao longo do tempo, parando aos poucos com a produção de vinil. Mas a experiência de colocar para tocar e escutar um vinil nunca foi susbtituída. Querendo trazer isso de volta, o aplicativo Turnplay para iPad tenta, através do realismo visual, interativo e sonoro, reviver essa experiência.
Com o Turnplay, é possível tocar qualquer música do seu iPad. Ao selecionar a faixa, o vinil é retirado da capa e colocado na vitrola virtual. O som do disco, dos botões e do scratching parecem tão reais quanto a escolha entre 33-45 RPM.Você pode até levantar o braço com a agulha e colocá-lo em uma parte específica da música.
Mesmo com outros aplicativos similares no mercado, como Vinyl Tap, AirVinyl and My Grooves, nenhum deles traz a autenticidade e a atenção aos detalhes como esse.
Criado pela Ramotion, eles contam em sua galeria no Behance sobre o processo criativo e como se concentraram em dissecar cada detalhe da experiência do vinil para poderem criá-la da forma mais real possível.
O aplicativo está disponível para iPad por $1,99.
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BermanBraun, the media company behind MSN’s Wonderwall and Glo as well as TV series such as Syfy’s “Alphas” and NBC’s “Deception,” is hiring another Berman.
Jeff Berman, former head of NFL Digital Media and onetime head of sales at MySpace, is joining the 130-employee company as its first president. Until now the company has been managed by its co-founders, former ABC and Yahoo exec Lloyd Braun and former Paramount Pictures chief Gail Berman. Mr. Berman and Ms. Berman are not related.
Ms. Berman and Mr. Braun founded the company in 2007 to create entertainment experiences that could work on a variety of screens and platforms. In addition to its TV series and web properties like Wonderwall, BermanBraun has introduced three original YouTube channels and forged an alliance with Starcom Mediavest to create content.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
