Hasta La Creative!

Après la présentation de ses clichés et de son travail en février 2011 sur Fubiz, voici de nouvelles images du photographe indonésien Hengki Koentjoro. Toujours en noir et blanc, retrouvez des superbes clichés notamment issues de séries intitulées Noir et Mindfulness dans la suite de l’article.

A campanha “Dumb Ways To Die”, da companhia de trens australiana, se transformou rapidamente em um dos virais do ano. E como todo sucesso, ganhou diversas paródias nas últimas semanas.

A melhor delas saiu ontem, e une a ideia/música grudenta criada pela McCann com a série “The Walking Dead”. Com muito sangue e mutilação, zumbis dançam e são cobaias para mostrar dezenas de maneiras de morrer.

Intitulado “The Walking Dumb”, o vídeo foi produzido pela Teddie Films.

Post originalmente publicado no Brainstorm #9
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Cadbury is to bring a playful element into the support of its Crème Egg brand with a new campaign that kicks off in January.

Vice Media Group, the publisher of Vice magazine, has acquired i-D, the 32-year old style bible, for an undisclosed sum.

“Christmas Coffee Forest Fairytale.”

Advertising Agency: Not Perfect | Y&R Vilnius, Lithuania
Creative director: Marius Lukosius
Head of Art: Gediminas Saulis
Copywriter: Rokas Eltermanas
Art director: Remigijus Praspaliauskas
Postproduction: Irmantas Savulionis, Rimas Sablinskas
Photographer: Tomas Kauneckas

Britain’s Olympic and Paralympic sports are to pool their commercial rights into an independent company, called the British Sports Marketing Bureau (BSMB), which is set to launch in the New Year, if it is backed by the national governing bodies.

Humans in giant mouse wheel run for free snacks. Fantastic Delites’ sadistic Delite-o-matic snack machine returns to the streets but this time to challenge how far people will go for the brand’s Vintage Cheddar and Red Onion flavour rice snacks. Members of the public were required to wear mouse suits and spin a giant mouse wheel inside a cage. Only when they’d built up sufficient speed would the Delite-o-matic release a pack of cheese flavoured Fantastic Delites as a reward. If people crashed or fell out of the wheel, they’d have to start all over again.

Advertising Agency: Clemenger BBDO, Adelaide, Australia
Creative Director: Karl Fleet
Art Director: Oliver Prenton
Copywriter: Matt O’Grady
Agency Producer: Holly Horne
Account Director: Erik De Roos
Developer: Robert McIntyre
Production Company: Anifex
Editor: Jon Holmes
Sound: Matt McKenzie-Smith

Advertising Agency: Publicis, Zurich, Switzerland?
Executive Creative Director: Roger Rüegger?
Art Director: Conny Jaeger?
Copywriter: Christian Schirmer?
Agency Producer: Derya Derdiyok?
Production: Frame Eleven

Nos últimos dias, vimos a retrospectiva 2012 do YouTube, os 10 comerciais brasileiros mais populares no YouTube, os 20 comerciais mais compartilhados de 2012, no YouTube, é claro. Com tantos posts sobre o YouTube, de repente bateu uma curiosidade de saber quais seriam os vídeos do ano no Vimeo. Esta semana, o staff responsável pela curadoria do Vimeo divulgou seu Top 12 com os melhores vídeos de 2012.

Apesar de alguns dos escolhidos terem sido amplamente compartilhados, esta seleção tomou por base o gosto do staff do site, que diariamente elege seus favoritos para serem destacados na home. A diferença deste Top 12, então, é que a criatividade se sobrepõe à popularidade. É curioso, mas encontrei nesta lista alguns dos meus favoritos do ano – é o caso de Le Taxidermiste, produzido pelos estudantes da escola francesa de animação Supinfocom. Confira:

The City of Samba – Keith Loutit e Jarbas Agnelli

Moving Takahashi – Josh Soskin

Solipsist – Andrew Thomas Huang

Breezeblocks – Ellis Bahl

Holi – Variable

The Eagleman Stag – Mikey Pleas

Quick – Colin Kennedy

Always a Fire – Union HZ

Everything is Incredible – Tyler Bastian, Trevor Hill e Tim Skousen

As I Am – Alan Spearman e Mark Adams

Le Taxidermiste – Estudantes da Supinfocom

Tame Impala/Feels Like We Only Go Backwards – Becky Sloan e Joseph Pelling

Post originalmente publicado no Brainstorm #9
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Danny Rogers, editor of PR Week, has been announced as the next brand editor of Campaign, replacing Claire Beale who is staying within the group as brand editor of Marketing.