Hasta La Creative!

Após atingir a marca de 1 bilhão de usuários, o Facebook comemora o feito com um comercial que fala das coisas que nos conectam, comparando a rede social com cadeiras, aviões, pontes, ideias e até com o amor.

Criado pela Wieden & Kennedy de Portland, o filme tem o diretor preferido dos publicitários: Alejandro Gonzalez Inarritu.

Apesar da produção e formato (90 segundos), o Facebook não pretende levar o comercial para TV, limitando sua exibição em sua própria plataforma, inclusive na página de login do site. São 13 os países em que o Facebook vai focar sua nova campanha: EUA, Reuno Unido, França, Alemanha, Itália, Espanha, México, Brasil, Índia, Filipinas, Indonésia, Japão e Rússia.

Vou fazer o comentário padrão, ok? Com tantas cadeiras, poderia ter sido dirigido pelo Clint Eastwood.

Post originalmente publicado no Brainstorm #9
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Mondelez International, Kraft’s global snacks and food arm that owns Cadbury, is following in the footsteps of PepsiCo and BMW by collaborating with start-ups in an initiative called Mobile Futures, as it looks to boost its mobile offering.

Creature London has won the £2 million advertising account for the estate agent Your Move after a competitive pitch.

Facebook taps Nike's agency for an ad to celebrate a milestone — and begin a tougher task ahead: finding the next billion Facebook users in emerging markets.

18 Feet & Rising has unveiled its first international venture by acquiring a stake in the Australian agency Colman Rasic. The Sydney shop is rebranding as 18 Feet & Rising.

AkzoNobel has appointed Rapp to handle its £10 million international digital account across a portfolio of brands including Dulux.

ShortList Media, the publisher of ShortList and Stylist magazines, is believed to be working on plans to launch an online publication next year.

(TrendHunter.com) Yoda, the all knowing character and teacher of the force, has come to life thanks to the sculpture by artist Andrea Eusebi. This incredibly life-like sculpture truly does justice to the epic Star…

UKTV has appointed Mother as its retained agency to handle off-air marketing and advertising for its Dave, Watch and Alibi channels.