Nessa história de amor no escritório, a Axe/Lynx diz que não temos culpa se somos criaturas visuais.
Os homem olham primeiro para uma parte do corpo da mulher, e segundo a marca, as mulheres olham para o cabelo.
Não foi o que revelou esse experimento da Thinkmodo em 2011, mas o que vale aqui é a licença poética para vender xampu.
Post originalmente publicado no Brainstorm #9
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Crianças da década de 1980 e 1990, que não viajavam de carro com a cara enviada no celular (ok, algumas vezes rolava um mini-game), costumavam inventar pequenas brincadeiras para ajudar a passar o tempo. Olhar pela janela e imaginar uma linha cortando tudo, contar as placas, os carros iguais, e insanidades infantis do tipo.
O vídeo acima, do Follow The Foot, estende esse conceito para diversos outros pequenos jogos que inventamos, como sempre pisar nos quadrados, tentar adivinhar quando o semáforo vai abrir ou se equilibrar em uma linha reta. Somos jogadores natos.
Post originalmente publicado no Brainstorm #9
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Barnes & Noble reported a smaller-than-expected loss Tuesday morning. Even with Microsoft's resources, however, the top bookstore chain still faces considerable challenges.
(TrendHunter.com) This collection of creative candy bars testifies to the millions of sweet-tooth owners out there—chocolate lovers, fear not, as you are not alone in your insatiable quest for all things sweet…
Apple set a U.S. record for market value yesterday, surpassing the high mark reached by Microsoft during the internet heyday, on optimism the next version of the iPhone will meet strong demand.
Apartment A has developed a new ad campaign for Rekorderlig, the Swedish cider brand, showing people attending a school that teaches them how to be Swedish.
Quem assistiu o filme “A Rede Social” deve se lembrar da parte em que Eduardo Saverin, ao invés de se mudar para California com Mark Zuckerberg, vai para New York tentar atrair anunciantes para o novo TheFacebook.
Um dos que receberam Saverin em abril de 2004 salvou o primeiro mídia kit do que é hoje a gigante das mídias sociais, como revela o site Digiday.
Naquela época o Facebook tinha só dois meses de existência, e a apresentação fala em 70 mil usuários nas 20 principais universidades, mas com planos de expandir para 200 instituições em seis meses.
Também vale notar como, naquela época, não existia nada perto das tais social ads de hoje em dia. O que Eduardo Saverin oferecia eram os formatos tradicionais de mídia display, padrões do IAB. No discurso, também era enfatizada as possibilidades de segmentação de público.
Saverin cobrava em torno de 80 mil dólares por banners que iriam atingir milhares de usuários. Veja a apresentação completa abaixo e, perceba que independente do discurso, até os inovadores de seu tempo fazem slides feios.
/via Digiday
Post originalmente publicado no Brainstorm #9
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Anyone who has accepted a job at experiential agency iDExperiential might want to think again after receiving its welcome video.
The deadline for this year’s Campaign Media Awards has been extended to Friday 31 August.
Emporio Armani Diamonds, the perfume, has signed a major deal to be the headline partner of ‘MTV Brand New For 2013’, MTV UK’s annual campaign to promote some of the best new music.
(TrendHunter.com) Showcasing the country’s forward-thinking creators, these Spanish architecture designs are a show of national creativity.
Marrying old and new, renovating classical spaces and pushing…
Heinz is to unveil a new sauce, backed by significant marketing support, and is also launching a social media campaign, created by We Are Social, offering the chance for users to have their names engraved on a commemorative dried bean.
(TrendHunter.com) This Marie Claire Australia August 2012 editorial features Vivian Witjes and Victoria Anderson is an entirely white photoshoot. Wearing head-to-toe white ensembles in cream-colored fields with snow-…
(TrendHunter.com) These back-to-school Lunch Boxes are no ordinary lunch box endeavour. With ornate and intricate designed food, incredible ideas and originality and an overall theme of whimsy, these lunch boxes are…
Twitter is still sorting through the results of campaigns pegged to the Olympics, but its team that works with marketers is already shifting its focus to events like Black Friday and Cyber Monday.
The Marketing Agencies Association (MAA) has kicked off a tongue-in-cheek campaign to mark its call for entries for the Best Awards 2013.
Channel 4 has struck a partnership with Sport magazine that will involve the official Paralympics broadcaster sponsoring the magazine’s coverage of the event from this Friday (24 August), as well as running tactical activity on Sport’s sister radio station TalkSport.
(TrendHunter.com) The Lauren Conrad crayon art project is ideal for modern homeowners who want an inexpensive way to spruce up their abode. All that is needed to make this beautiful piece is a blank canvas, glue gun,…
Global Radio’s takeover of GMG Radio could result in “unacceptable market dominance in a number of important regions”, according to the Institute of Practitioners in Advertising (IPA).
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