(TrendHunter.com) The Water Wigs collection is a surreal set of splash photos by a Los Angeles-based graphic photographer named Tim Tadder.
There are often photo shoots that feature models being splashed with…
Grant Harder est un photographe canadien qui cherche à présenter avec ses clichés une authenticité à la fois calme et excentrique. N’hésitant pas se mettre lui-même en situation, ce dernier nous dévoile son talent à travers une série d’images à découvrir dans la suite de l’article.
Esse experimento já foi feito diversas vezes, inclusive esse em abril passado que enganou um shopping inteiro.
Dessa vez, Brett Cohen – um completo anônimo – resolveu fazer o mesmo, mas em Times Square. Ele se arrumou, contratou seguranças, fotógrafos e de repente uma multidão se junta ao seu redor. Fotos, autógrafos e até depoimentos de “ele tem muito talento e futuro no cinema”.
Melhor ainda é que no final ele vai embora sozinho, andando normalmente pela calçada sem que ninguém entenda nada. Hoje em dia qualquer um pode ser celebridade.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Morrisons is warning Facebook users against a scam purportedly offering a free £250 gift voucher, which it believes is a data mining operation.
Seis meses de filmagens em diversas locações, e 6 a 8 horas de trabalho para produzir de 3 a 4 segundos de vídeo. Precisar não precisa, mas é com um stop motion que beira a insanidade que o clipe “Dream Music: Part II” se destacou da multidão.
A narrativa reflete a letra da música de Marc Donahue e Sean Michael Williams, e os produtores dizem que o objetivo foi alcançar um efeito surrealista de movimento com uma técnica que eles batizaram de “lyric-lapsing”.
/dica do @marcos__freitas
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Britvic is readying the first campaign for its Robinson’s Fruit Shoot children’s drink since it was forced into a national product recall in July because of safety issues with the bottle cap.
Waitrose has revealed that Londoners now account for one in five of its online grocery orders after it started to deliver within the M25, following the end of a non-compete agreement with Ocado.
Procter & Gamble (P&G) is making Sophia Warner, the UK Athletics commercial director and Paralympic sprinter, a central part of its future marketing activity around the Paralympics, which the Games’ organisers are predicting to be a sell-out.
Kraft Foods has appointed Arc London to handle strategic shopper marketing plan for its Mikado biscuit range.
Independent agency, the7Stars, has brokered a deal for Mentholatum’s heat rub brand Deep Heat to be the headline sponsor of ITV1’s ‘Daybreak’ national weather coverage.
Brief: Create a piece of self-promotion that captures what Red Lion stands for, which is simplicity, creativity and innovation.
Objectives: A doodle pad that takes the identity forward and invites everyone to think and innovate using specially created pencil shavings. People were then asked to send us their doodles which were put up on a special wall of doodle honour. This pad also acts as a reminder medium as most individuals would use it for writing or making notes.
Advertising Agency: Red Lion Publicis, Mumbai, India
Managing Partner: Elsie Nanji
Partner: Punit Jagasia
Creative Director: Rajesh Kulkarni
Insights, Strategy & the Idea: Power conservation is considered by many to be a bother and something that isn’t worth doing. In order to encourage British Columbians to adopt power saving behaviour, BC Hydro showed that they practice what they preach by creating an out of home campaign that actually conserved electricity.
This unusual strategy grabbed people’s attentions while at the same time showcasing how easy it can be to save power.
Creative Execution: BC Hydro reminded people how they could reduce their power consumption by doing it themselves. In this case they installed a motion sensor to a backlit transit shelter. The shelter only lit up when someone was present to view it. Their energy efficient out of home campaign saved over 100 Kwh of electricity.
Results: This execution was part of a multi-media campaign that is attributed with convincing 84,000 additional households across the province to do more to conserve electricity. Recent research has found that a record breaking 91% of British Columbians are now practicing energy conscious behaviour in their homes.
Advertising Agency: DDB, Vancouver, Canada
Creative Director: Dean Lee, Cosmo Campbell
Copywriter: Neil Shapiro
Art Director: Chris Moore
Producer: Courtney Smith
Account Manager: Terra Cochrane
Production Artist: Studio 17
Lego takes the top spot this week with a 17-minute animation that traces its origins back to a carpenter in 1930s Denmark, while an ad for Lady Gaga’s Fame perfume also appears in the top 10.
Microsoft has unveiled a revised logo as it seeks to unify its brand identity, ahead of what it is claiming will be one of its “most significant” waves of product launches in its history.
(TrendHunter.com) The Vogue Italy Beauty August edition features JP, Ellinore Erichsen, Tian Yi and Josephine Skriver modelled to look like delicate porcelain dolls. With eccentric make-up looks and muted fashions,…
(TrendHunter.com) For businesses looking to get closer to their current customers and possibly gain more in the interim, the ‘10 Things Your Customers Wish You Knew About Them’ infographic will reveal…
Tourism Ireland has signed a month-long sponsorship to promote Dublin and Belfast on Smooth and Real Radio, in a deal that will feature Smooth breakfast DJ Simon Bates hosting his show from the two cities.
CNN International is featuring the BETC Euro RSCG founder and executive president of Euro RSCG Worldwide, Mercedes Erra as part of a new series about women in business.
Heat, the celebrity magazine, has committed to using the augmented reality platform Aurasma in future issues, after championing a trial of the app.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
