13 Posture-Correcting Concepts – From Anti Slouch Accessories to Scolding Office Seating (CLUSTER)

(TrendHunter.com) More and more of our work and downtime requires us to slouch in a chair or perch atop a sofa; this has spawned a slew of posture-correcting concepts to remedy this unfortunate lifestyle development….

BBC coverage of Euro 2012 Spanish victory trumps ITV1

More than 15 million people watched Spain’s 4-0 victory over Italy in the final of the Uefa Euro 2012 tournament last night as the BBC gained more than five times the viewers of rival ITV1.

82 Grassy Green Innovations – From Human Plant Sculptures to Eco Auto Installations (CLUSTER)

(TrendHunter.com) These green and grassy innovations are eye-catching and inspired by nature. Often striking in appearance, these finds range from looking comfortable to downright weird.

Grass, as a multifunctional…

Shelving Body

Coup de cœur pour l’artiste Darragh Casey qui a réalisé une série de clichés appelée « Shelving the Body » se focalisant sur la place des étagères dans notre quotidien et dans nos personnalités. L’idée, simple et très bien conçue, donne des clichés et des situations réussies à découvrir dans la suite de l’article.

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Ellie Henman wins Bauer’s TV competition The Exclusives

ITV2’s reality TV series ‘The Exclusives’ has been won by BA broadcast journalism graduate Ellie Henman after five weeks, and who now begins a 12 month contract with the magazine publisher.

Global Radio to ask OFT to fast-track GMG deal

Global Radio, owner of the Heart and Capital radio brands, is planning to ask for its purchase of Real and Smooth Radio-owner GMG Radio to be “fast-tracked” to the Competition Commission (CC).

Global Radio to ask Competition Commission to fast-track GMG deal

Global Radio, owner of the Heart and Capital radio brands, is planning to ask for its purchase of Real and Smooth Radio-owner GMG Radio to be “fast-tracked” to the Competition Commission (CC).

30 Wild Ways to Make & Serve Sushi – From Patterned Maki Wrappers to Chilly Cooling Plates (CLUSTER)

(TrendHunter.com) While this Japanese delicacy is traditionally created using a woven bamboo mat and years of practice, there are many wild ways to make and serve sushi today. The global popularity of this dish has…

Adidas gives Andy Murray new shorts after balls pop out

Adidas has provided Andy Murray with a new pair of shorts after his tennis balls repeatedly popped out of his shorts during his victory against Marcos Baghdatis.

DoH backs alcohol brands in plain packaging proposal

Alcohol brands could be rescued from the possibility of a plain packaging enforcement and marketing bans in the UK, after the Department of Health (DoH) told MPs there was “very limited” evidence to its effectiveness.

Heineken paints pubs green for London 2012

Heineken is painting 150 London pubs green this week as part of its sponsorship of the London 2012 Olympics.

Shoe Personality Horoscopes – The ‘If The Shoe Fits’ Infographic Lets You Know Your Sole (GALLERY)

(TrendHunter.com) If you have ever wondered what your sneaker says about you, the ‘If The Shoe Fits’ infographic is here to provide insight. Created by the online store UltimateCoupons.com, this…

Old Spice Swagger: Rocker, Action Hero

“Somewhere in there there’s a man in there.”

Advertising Agency: Wieden+Kennedy, Portland, USA
Chief Creative Officer: Dan Wieden
Executive Creative Director: Mark Fitzloff, Susan Hoffman
Creative Director: Jason Bagley, Craig Allen
Copywriter: Andy Laugenour
Art Director: Max Stinson
Photographer: Jean Yves Lemoigne
Illustrator: Paul Levy
Typographer: Sou
Art Buyer: Kimberly Wilder
Account Supervisor: Jessica Monsey, Michael Dalton
Account Manager: Jordan Muse
Planner: Britton Taylor
Retoucher: Kyle Pero


Seductive Monochromatic Shoots – The Muse by Oliver Meyer Features Designs by Sayuri Bloom Fashion (GALLERY)

(TrendHunter.com) The Muse by Oliver Meyer features the gorgeous model Corina Prinkey in handmade garments by Sayuri Bloom Fashion. Oliver Meyer has created a seductive editorial where the model resembles a vexed…

Gillette Odor Shield Anti-Persirant: Informant, Affair, Bluff

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Creative Director: Raj Kamble, Paul Vinod
Copywriter: Apoorva Kale
Art Director: Daniel Aykurt
Photographer: Matt Barnes
Account Supervisor: Ben Griffiths


IBM Tests ‘Augmented Reality’ Shopper App


IBM is testing an augmented-reality app for the grocery store that is a bit like applying search or a personalized version of Google Goggles to the world of physical store shelves.

Dish Ditches ‘Mad Men’ for ‘Bikini Barbershop’ in AMC Feud


Dish Network Corp., following through on a threat to remove AMC Networks Inc.'s channels, replaced "Mad Men," "The Walking Dead" and other AMC programs with movies and shows from HDNet.

Vitória tira o vermelho do uniforme para incentivar doação de sangue

O Esporte Clube Vitória, que atualmente disputa a série B do Campeonato Brasileiro, iniciou nesse fim de semana uma criativa ação para incentivar a doação de sangue na Bahia.

O tradicional rubro-negro tirou a cor vermelha do uniforme, jogando apenas de preto e branco contra o Avaí na partida de sábado. A cor só deve voltar gradativamente, de acordo com a doação dos torcedores.

Além do engajamento social, o uniforme alternativo deu sorte para o time, que venceu por 2 a 0 na estreia da campanha.

A criação é da Leo Burnett Tailor Made.

Brainstorm9Post originalmente publicado no Brainstorm #9
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LG Hom-Bot Vacuum Cleaner: Broom

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“LG Hom-Bot Vacuum Cleaner. House cleaning is no longer in your hands.”

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Victor Sant’Anna, Jorge Iervolino
Art Director: Renato Butori
Copywriter: Pedro Bullos
Photographer: Bruno Cals / Lab
Print production: Elaine Carvalho, Rodrigo Cassino, Flavio Zamboni
Account Managers: Valeria Ordonhez, Sandra Borges, Julia Altenhofen
Planners: Fernanda Flandoli, Joao Gabriel, Rafael Rossi
Media team: Gustavo Gaion, Gabriela Ben David


BBC brings in Elbow for Stadium UK Olympic campaign

The BBC is focusing its marketing activity and title sequences for the Olympics around the concept of ‘Stadium UK’, which features a specially commissioned track by Elbow.