Hasta La Creative!

O2 has partnered Nike to launch a ‘Priority Sports’ loyalty scheme to give its customers exclusive access to the sportswear brand’s products and services.

(TrendHunter.com) These beautiful butterfly innovations are incredibly fantastical. Butterflies are often seen as elegant and delicate insects, and in many parts of the world they are considered good luck charms. Due…

Advertising Agency: Lukas Lindemann Rosinski, Hamburg, Germany
Chief Creative Officer: Arno Lindemann, Bernhard Lukas
Creative Director: Markus Kremer, Thomas Heyen
Copywriter: Jan Hoffmeister, Tim Esser
Art Director: Soen Becker
Account Manager: Jascha Oevermann

TBWA Hunt Lascaris Johannesburg’s brief was to conceptualise an outdoor campaign that illustrates that Doom Fogger gets into every nook and cranny, killing insects before they get too comfortable. Using cracks on outdoor walls, they created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks.

Advertising Agency: TBWAHuntLascaris Johannesburg, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Justin Wright
Art Director: Sifiso Nkabinde
Copywriter: Thokozani Mashigo
Artistic Model Directors: Russell Scott, Chris Drake
Account Director: Nobesuthu Cele
Agency Producer: Sharon Cvetkovski
Photographer: Russell Scott
Illustrator: Pantopia Studio cc
Account manager: Vanessa Maselwa

A Nike entra de vez na gamificação do esporte com essa nova campanha, em que transforma o mundo em um gigante videogame de atividades físicas. Falando assim parece um pesadelo para qualquer nerd, eu sei.

“Game On, World” tem claras referências de “Super Mario Bros.” e “Donkey Kong”, com um chefão final que é o LeBron James no modo robô assassino.

Post originalmente publicado no Brainstorm #9
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Anthony Viceroy, global president-CFO at Porter Novelli, is leaving the Omnicom PR firm after nearly four years in the role and 10 years at the holding company, people familiar with the matter told Ad Age.

YouTube makeup vlogger Lauren Luke teams up with BBH London for this shocking "makeup tutorial" that helps camouflage bruises and injuries for charity Refuge.

Horror festivals and premieres are all about the films. Popcorn can look like someone’s brains. And films are best enjoyed with a bucket of popcorn. Once we realized this, we were pretty quick to arrive at the concept of the horror bucket. Then it was a simple matter of creating the website where promoters could view the buckets, personalize them, and order them.

Advertising Agency: Y&R, New York, USA
Creative Directors: Graeme Hall, Michael Schachtner
Art Directors / Copywriters / Photographers: Paul Wood, Milan Daniels
Additional credits: Jim Elliott

After seven years, Coca-Cola is ending its relationship with MDC Partners-owned shop CP&B on Coke Zero, a brand it helped establish as a lower-calorie alternative to regular Coke that does not skimp on the taste.

Advertising Agency: Draft FCB, Johannesburg, South Africa
Chief Creative Officer: Brett Morris
Executive Creative Director: James Cloete
Creative Director: Justin Joshua
Art Director: Justin Joshua
Copywriter: James Cloete
Illustrator: Wayne Troskie
Photographer: Vernon Reed