GroupM has revised its forecast for this year’s growth in global adspend down from 6.3% to 5.1% after the economic outlook became more uncertain, and has raised its digital spend forecast.
While the group faces challenges in in its print business, a spokesman said interest in digital advertising surrounding Olympics-related content has been quite robust as has interest in its 2013 "Swimsuit Issue" efforts.
Mark Penn is stepping down from his post as global CEO of Burson-Marsteller to join Microsoft — a long-standing client — as corporate VP-strategic and special projects, the firm announced today.
(TrendHunter.com) If you ever thought you were more than human and wanted to let everyone know about it, then why not strap on a wearable tail? These ridiculous, but amazing animal attachments are totally quirky and…
Advertising Agency: Publicis, Mumbai, India
Creative Director: Vivek Rao, Shahrukh Irani
Executive Creative Director: Tushar Kadam
Art Director: Girish Wadisherla, Sowmya Balakrishnan
Copywriter: Manan Pandya
Account Director: Natasha Kulkarni
Chief Executive Officer: Ashish Khazanchi
How a simple goodie bag became a mini vanity table. How did we get The Orange Owl’s homemade bath and spa products into the hands of celebrities (and not their entourages) at the MTV Movie Awards Gifting Lounge? By designing an engaging give-away that celebs didn’t want to part with. We created a goodie-bag that turns inside-out to form a nifty Orange Owl mini vanity table. To display the goodies and drive traffic to http://www.theorangeowlshop.com Did it work? Like a charm. Curious about the owls on display, celebs thronged the stall. A hundred bags were grabbed in under two hours. (With four hours left to go in the event.) And most celebs didn’t even wait to get home before trying it out!
Advertising Agency: Dentsu Communications Pvt Ltd, Bangalore, India
Executive Creative Director: Ashwin Parthiban
Creative Director: Alok Manchanda
Creative Director: Mark Flory
Art Director: Sandhya Sethumadhavan
Copywriter: Sitara S
Studio / Production Manager: S Gunashekar
Studio Artist: J Balachandran Nair
(TrendHunter.com) These creative home decor DIYs will have you inspired in no time. From the basement to the top floor of your home, your apartment will be fabulously re-done with these fantastic design ideas….
Nem só nazistas, comunistas e povos árabes alimentam os vilões nos cinemas. Nos últimos anos, as grandes corporações tem assumido muito bem esse papel em filmes de diretores e atores renomados.
O filme russo “Branded” é uma ficção científica, mas explora ainda mais o tema ao retratar as marcas como inimigas da sociedade, e não apenas no sentido figurado.
No distópico mundo do longa, as empresas dominam as pessoas por meio de propagandas, incentivando o consumo desenfreado e descontrolando o apetite da população. Um cidadão vai tentar revelar a conspiração por trás de tudo, com referências a diversas corporações reais.
Poderia ser uma discussão interessante, mas a coisa parece que desanda ao mostrar que as marcas são, na verdade, forças alienígenas ocultas. Só assistindo pra saber, pelo menos tem o Max Von Sidow. “Branded” estreia nos Estados Unidos no dia 07 de setembro.
Assista o trailer abaixo:
Post originalmente publicado no Brainstorm #9
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Republican pounces on President Obama's attempt to replicate Elizabeth Warren's speech.
Confined by its budget, challenger brand Virgin Mobile created something called "newsroom marketing."
Fortune 1000 CMOs are projected to invest billions in marketing technology this decade as they replace legacy systems in pursuit of the new social consumer.
This week Bitch hangs out with well-dressed media megastar (and Madonna) gets a ride from MediaCom and brings out the gimp at the IAA Summer Ball.
This week Out and About takes a look at the brands that have turned to the out of home sector to help promote their Olympic advertising campaigns.
Nokia has posted a massive loss for the second quarter after smartphone sales plunged by 36% year on year.
Nokia has posted a massive loss for the second quarter after smartphone sales plunged by 36% year on year.
Andy Murray’s emotional defeat at Wimbledon sends the message to brands that wearing your heart on your sleeve is more important than winning at all costs, writes Nicola Clark.
Para o lançamento do novo uniforme do Ajax, a Adidas realizou uma pegadinha com os torcedores do time em Amsterdam.
O desavisado fanático ia até o provador da loja experimentar a nova camisa, e bum!, de repente estava numa festa com os jogadores do time.
Antes que se critique da camera dentro do provador, os próprios participantes da ação comentaram no YouTube que assinaram autorização. Depois que um time de futebol inteiro já viu, vai reclamar do que também?
/dica do leitor Gustavo Borges
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) These plentiful duct tape innovations make the most of this remarkably sticky product.
Reliable and available at any hardware store, duct tape makes for an excellent DIY material. From fashion to…
Rainbow Staircase est une création de l’artiste allemand Horst Gläsker qui a peint plus de 110 marches de couleurs à Wuppertal en Allemagne. L’artiste, spécialisé dans les créations colorées, a rajouté des mots décrivant les relations entre les êtres humains. Plus d’images de ce projet dans la suite.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
