How people live their lives as reflected by their online conversations is massively powerful insight for companies. Facebook has access to that data.
Voici cette installation réussie « Homage to the Lost Spaces » de l’artiste néo-zélandais Mike Hewson. Il a repris des parties des bâtiments de la ville de Christchurch qui ont été détruits dans un tremblement de terre en 2011, en intégrant des illusions d’optiques et un style très réaliste.
Advertising Agency: 4Creative, London, United Kingdom
Director: Tom Tagholm
Muito interessante esta edição da revista digital lançada pela Bites, que reporta sobre o uso intensivo das redes sociais nessas Olimpíadas.
Um dos destaques destes Jogos “escancarados” é o Olympic athletes hub, um agregador de redes sociais dos atletas que estarão competindo nestas Olimpíadas. Por meio deste site, os fãs e torcedores podem ficar ligados em tudo o que se passa em Londres nas lentes dos seus ídolos que contam sobre as experiências regularmente e de forma espontânea.
Vale a leitura! 
Google has rolled out an Olympics hub on its social networking service Google+, which houses interactive content, updates and reviews of the London 2012 Games.
(TrendHunter.com) Erin Wasson is a designer, but also a coveted model in the fashion world. Wasson has been associated with Vogue (multiple international editions), Elle, and many more high-fashion magazines. Further,…
The failure of security company G4S to deliver enough guards to safeguard the Olympics will end up being a blessing in disguise for brand London 2012, according to one of the International Olympic Committee’s key marketing advisors.
Interpublic (IPG), the world’s fourth largest advertising group, has become the first of the big four to reveal a drop in second quarter profits.
Brazil is tapping into the fervour around London 2012 by launching an international marketing campaign championing its hosting of the Olympics and the football World Cup.
Consumers grappling with the fallout from the emotional recession are driving the trend toward meaningful consumption, writes Nicola Clark.
There are only four days left to enter this year’s newly created PPA Advertising Awards.
Time Out London has launched its first iPad app, which will be free “for the foreseeable future” and has an initial sponsorship deal with MasterCard.
Yahoo has hired Disney’s group account executive Steve McHenry as its agency group head for Yahoo UK, following a period of change at the UK business.
Metro, the free daily newspaper, is restructuring its commercial unit and is to appoint its first commercial director, in a move to offer more opportunities to advertisers.
Ptarmigan Media, the specialist financial services media agency, has appointed Mark Ashley as client service director.
Samsung’s pre-tax profits have surged 62% to £3.76bn in the second quarter on the back of a massive increase in marketing spend to support the launch of the Galaxy SIII.
Guinness, the Diageo-owned Irish stout, has appointed Ireland-headquartered digital agency Cybercom as its lead strategic and digital strategic partner for Western Europe.
The Financial Times’ chief executive John Ridding has praised the success of its paywall as “a growth story”, as the FT confirms its digital subscriber base has exceeded its print circulation for the first time.
Zach King, aussi connu sous le pseudonyme the Final Cut King, a décidé de rendre hommage à Super Mario Bros et Pac Man en créant cette vidéo en stop-motion. Nécessitant plus de 7000 post-its pour l’occasion, ce dernier parvient à faire vivre le plombier le plus connu au monde.
Digital subscriptions to the Financial Times have exceeded its print circulation for the first time, while mobile now accounts for one quarter of FT.com traffic.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
