It has been well documented that just having a Facebook page or sending the occasional tweet are not enough to have a significant, sustainable impact on business results. The good news is that there are multiple ways to take advantage of the social media space, and one of the most effective places to start is actually from your own website.
When one thinks of car dealer advertising, one usually conjures images of buffoons screaming in lots full of cars with balloons and flags tied overhead. This work from Lowe Roche for Toronto-based Plaff Auto in Toronto conjures an entirely different image.
Em sua campanha para as Olimpíadas de Londres na Holanda, a Volkswagen criou uma corrida de 100 metros para desafiar as pessoas, torcedores holandeses com seu laranja e itens espalhafatosos tradicionais em estádios.
Porém, são duas diferenças básicas: 1. A corrida não é com as pernas, e sim com um carro: o modelo Up!. 2. O carro não tem acelerador.
A única maneira de tirar o Up! do lugar é no grito. Quanto mais alto se grita, mais rápido o carro anda. São provas diárias, e as equipes que obtiverem os melhores tempos no dia levam ingressos para assistir provas e partidas dos Jogos Olímpicos.
Aqui tem todo um making of da tecnologia usada – batizada de Orange Motion em homenagem a torcida holandesa – mas trata-se basicamente de um medidor de decibéis atrelado ao acelerador do carro. Algumas medidas de segurança foram pensadas para a brincadeira: O limite de velocidade é 30km/h, e o co-piloto que acompanha a prova tem freio do lado direito.
A criação é da agência Achtung!. O comercial abaixo promove a ação:
Post originalmente publicado no Brainstorm #9
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Saatchi & Saatchi New York is out with a new Toyota campaign breaking today during the Olympics.
As the sole provider of logistics for the 2012 Olympic and Paralympic Games, UPS has the opportunity to prove its abilities on an unprecedented scale. Ad Age caught up with Cindy Miller, managing director U.K., to learn more about UPS's Olympic partnership.
Arijit is a 31 year old PhD student at the School of Sustainability at Arizona State University. Upon returning from a trip to India last January, Arijit suffered abdominal pain and was ultimately diagnosed with stage IV colon cancer.
Coca-Cola's Sprite is fine-tuning its approach to targeting teens in the U.S. with a new campaign and tagline emphasizing the "intense" experience that comes with drinking the beverage.
Brand Republic has teamed up with G2 Joshua to provide a daily snapshot of social media buzz around brands sponsoring London 2012 during the next 17 days.
L’artiste russe Alexey Bednij nous propose des manipulations photographiques impressionnantes, jouant avec talent sur les ombres. Illustrant de véritables patchworks entre silhouettes en noir & blanc et ombres, le rendu nous plonge dans un univers simple et réussi, avec des visuels parfaitement exécutés.
Bluefin Labs, the Cambridge-Mass.-based social-TV analytics company, has been tracking buzz related to the sports spectacular in preparation for what's likely to become the biggest event in social-media history.
Likening its ability to the human body’s “amazing display of co-ordinated movement,” Philadelphia’s Independence Blue Cross, with help from Tierney, is positioning itself as the only company that can make the messy business of health insurance move with alacrity.
Volkswagen rebuffed accusations about waging an unfair price war in Europe by demanding that Fiat CEO Sergio Marchionne step down as chairman of European auto trade group ACEA, Automotive News reports.
Já vimos várias abordagens e exercícios futurísticos do tipo, mas nunca deixa de ser divertido.
Lembra, por exemplo, da cidade inteira em realidade aumentada? Que é basicamente a mesma coisa que essa realidade (hyper) aumentada. Até a Nokia já brincou de imaginar um pouco, com a realidade mixada.
O curta “Sight”, criado por Eran May-raz e Daniel Lazo, me ganhou ao fazer referência ao “Fruit Ninja” na hora de cortar frutas e legumes. É como se nosso corpo fosse repleto de aplicativos, incorporados em situações triviais da nossa vida.
/dica do Hugo Lumini
Post originalmente publicado no Brainstorm #9
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Now here’s a job that would drive a person crazy.
Now here’s a job that would drive a person crazy.
AppNexus is either trying to raise a huge round of funding or trying to go public, depending on who you ask and on what day. So we decided to sit down with CEO Brian O'Kelley.
Ad Age's 2011 Small Agency of the Year winner shared with us this cute video they created to demonstrate the bittersweet feeling of winning — and passing on — an award.
Just how many of Facebook's 955 million monthly users are doing something? Now the company is telling us.
Adidas and EDF have joined the group of Olympic sponsors targeted by lobbying group 38 Degrees, including Coke, McDonalds and Visa, in waiving the tax breaks handed to them during the Olympics.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
