Sophisticated Sahara Photoshoots – The Arizona Muse Vogue China Editorials is Desert Luxe (GALLERY)

(TrendHunter.com) The desert has never looked so inviting as it does in the Arizona Muse Vogue China cover shoot. Much of that has to do with the stunningly sophisticated style worn by the brunette beauty. If she can…

2013 Arrinera Supercar

Voici ce supercar du constructeur polonais Arrinera basé à Varsovie. Un coupé sportif imaginé par Lee Noble, rappelant les lignes de Lamborghini. Particularité : le véhicule est équipé d’une caméra thermique pour la vision nocturne. Prévue à la commercialisation pour 2013.



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Scalextric rolls out Star Wars range

Scalextric will release the first ever products from its three-year global licensing partnership with the ‘Star Wars’ brand tomorrow (4 May).

Scalextric readies Star Wars range

Scalextric will release the first ever products from its three-year global licensing partnership with the ‘Star Wars’ brand tomorrow (4 May).

Helen Keable joins Posterscope as commercial and communications director

Posterscope, the Aegis Media-owned outdoor media specialist, has appointed Helen Keable to the newly created role of commercial communications director.

In-App Advertising Company LifeStreet Media Raises $66M


The funding indicates a gold rush for startups looking to innovate in the apps economy.

Jaguar to air Homeland-themed ad

Jaguar has partnered with Channel 4 to air a bespoke contextual ad that plays on the themes of ‘Homeland’, in the final ad break of the TV drama on Sunday (6 May).

Blue Hive appoints Karin Onsager-Birch as ECD

Blue Hive, WPP’s dedicated agency for Ford, has appointed Karin Onsager-Birch as its executive creative director.

London Business School hires The Communications Agency

London Business School has appointed The Communications Agency to handle its advertising and customer communications activity.

Reversed horse race / Plein le dos?

horse2004 horse2009
THE ORIGINAL?
Shark Energy Drink – 2004
Source : Cannes Archive Online, Coloribus
Agency : BBDO Bangkok (Thailand)
LESS ORIGINAL
Vittel Nestle Waters (Click Here to watch movie) – 2009
Source : YouTube , Cannes Archive Online
Agency : Ogilvy & Mather Paris (France)

YouTube Commits $200M to Promote Premium ‘Channels’


YouTube threw a star-studded show for advertisers Wednesday night to promote its $100M investment in new "channels" and unveiled a plan to help them succeed.

Samsung tipped to unveil London 2012 Olympic phone

Samsung, a sponsor of the London 2012 Olympics, is set to launch the latest version of its Galaxy smartphone in London tonight (3 May), as speculation mounts that it will be positioned as the official phone of the Games.

Haunting 70s-Inspired Editorials – The Fashion Gone Rogue ‘Grey Gardens’ Stars Sabine and Djosfien (GALLERY)

(TrendHunter.com) The Fashion Gone Rogue ‘Grey Gardens’ online editorial is bewitching and haunting. Inspired by the ‘70s, it is filled with vintage fashion pieces that have been given a modern twist….

The Corner scoops Orbis ad business

Orbis, the international fund management company, has appointed the start-up agency The Corner to handle its £7 million advertising activity.

Liam Gallagher’s Pretty Green brand hires Holler

Liam Gallagher’s fashion brand Pretty Green has hired the creative agency Holler to handle its advertising.

Sainsbury’s enters music download market

Sainsbury’s has jumped into the increasingly competitive online music market by launching a music download service to improve its online entertainment offering.

Wagamama intsalls Blippar technology for diners

Wagamama, the restaurant chain, is using Blippar’s augmented reality technology in a campaign to promote its presence at the UK’s summer festivals.

Glue Isobar wins AkzoNobel DIY digital creative account

AkzoNobel has appointed Glue Isobar to handle its digital creative account across its portfolio of DIY products.

Future launches digital cycling title

Future has launched Cycling News HD, a weekly digital cycling magazine, through Apple’s Newsstand and is offering the first issue free of charge.

LBi wins pitch for Carlsberg digital

Carlsberg, the brewing group, has appointed LBi to handle its global digital account.