Hasta La Creative!

Game has retained the marketing director role held by Anna-Marie Mason, despite sweeping cuts to the senior management team in the wake of the computer games retailer’s emergence from administration.

WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America and is to set up a dedicated account group called Team Bank of America.

Who needs Cannes when you can get 15 agencies to meet in one of London’s most illustrious locations, King’s Cross, for one of the industry’s most sought-after prizes, the Campaign pool tournament 2012?

O2’s ‘Priority Moments’ promoted tweet campaign last year achieved an “unheard of” ‘tweet engagement’ rate of 117%, well above the 1-3% average, according to stats from the microblogging platform.

Leaders from the world of magazine publishing are set to tackle the industry’s multiplatform future on Wednesday (9 May) at Publishing+, the PPA’s conference at the Hilton Metropole.

It's been three years since the collapse of Enfatico, the ill-fated agency structure built to service Dell. But despite the failure of that venture and some others before it, a host of global marketers — including Bank of America, Pepsi, MillerCoors, General Motors and Sprint — are all turning to the concept. Why?

(TrendHunter.com) Using old magazines and previously loved books, London-based artist Chris Jones has turned something old into something cutting-edge and new. His new series of sculptures, which are meant to invoke…

KLM Royal Dutch Airlines has created a nine-month Facebook campaign targeting its UK consumer base, to drive the brand’s digital engagement.

Facebook is attempting to raise $10.6bn (£6.5bn), as it prepares the final stages of what is being touted as the largest Silicon Valley IPO in history.

The Casinó Campione d’Italia stands out for its fun-based approach to the world of gaming. 50 taxis in Como, the nearest city to Campione, are turned into mobile roulette wheels, complete with ball.
Before starting, the customer lays a stake and tells the taxi-driver. When they reach their destination, if the customer has won they are given free admission to the Casinó and a dinner at one of its restaurants, and if they lose, free admission to the Casinó only.

Communication goals and strategies: To raise awareness of the Casinó Campione d’Italia brand by customizing in an unconventional manner the Como Taxi Consortium taxi fleet. To create a level of engagement between the passenger and the taxi-driver. To increase the number of admissions to the Casinó. More than simply raising local awareness, which is already considerable, this initiative recorded an increase in brand approval of 30%. This campaign has succeeded not only in enhancing brand equity, but also in significantly increasing admissions and attracting a considerable number of first time customers.

Advertising Agency: AdmCom, Bologna, Italy
Creative Director: Manuel Dall’Olio, Mirella Valentini, Massimo Valeri
Art Director: Manuel Dall’Olio
Copywriter: Enrica Gissi
Strategic Planner: Gianluca Boninsegna
Account: Emiliana Palazzi
Post Production: Alessandra Bigatti