Hasta La Creative!

Kevin Hand, PPA chairman, warned the audience at the PPA Conference that digital piracy is “knocking firmly on the door of publishers”, at today’s launch of the association’s anti-piracy initiative.

In Case of Emergency: Eat this Book.

While Land Rover vehicles can take on any obstacles in the desert, it cannot be said the same of their owners. Scorching temperatures, deadly animals and sinkholes are just a few things they might encounter. And when they venture deep into it, even the most experienced drivers can quickly succumb to the harshness of the desert. We wanted to create something that would cut through the clutter and that these people would like to keep. So we created a survival guide, which explained the basics for staying alive in the Arabian Desert, and packaged it in a way that would spur the attention of our target audience.

We researched every indigenous animal and plant, people could encounter in the Arabian Desert and how they could be used to survive. We studied the topography of the region to guide people to safety. We used a reflective packaging similar to army rations, which could be used to signal for help, and bound the book with a metal spiral, which could be used for cooking. Finally, we even took an extra step so that in case of emergency, people could always EAT the book. It was made out of edible ink and paper, and it had a nutritional value close to that of a cheeseburger.

We sent the book to 5,000 existing customers, gave it away as a supplement to the cars’ manual and made it freely available in sports shops.

The initial response was very positive. And the client was so happy with the concept that they asked us to include the book as an insert in the next edition of a car magazine, with a 70,000 circulation.

Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Director/Copywriter: Shahir Zag
Creative Director/Art Director/Illustrator: Joseph Bihag
Copywriter: Guillaume Calmelet
Designer/Copywriter: Khaled Said
Retoucher: Gitten Tom
Head Of Production: Amin Soltani
Producer: Leng Panganiban
Account Supervisor: Sarah Locke
Account Manager: Pierre Farra
Photographer: Mojtaba Komeili

McDonald’s has developed Fruitizz, a fizzy drink aimed at kids that provides one of their five daily portions of fruit and vegetables and offers an alternative to soft drinks such as Coke and Fanta.

Launching a campaign is like launching a nuclear missile: both the agency and the client have to turn their key. So when a campaign goes awry, such as Ashton Kutcher's recent "brownface" Popchips ad, it's unfair for the client to implicate the agency.

“Help us remove the violence from children’s lives.”

Advertising Agency: Long Play 360, Brazil
Creative Director: Fernando Luna
Art Director: Ricardo Catach
Copywriter: Nelson Doretto
Photographer: Fabio Mattos

Advertising Agency: Mayo Draft FCB, Peru
Executive Creative Director: Humberto Polar
Copywriters: Jose Antonio González, Jefferson Cortavarria
Art Director: Norberto Noriega

Advertising Agency: Alma DDB, USA
Chief Creative Officer: Luis Miguel Messianu
Executive Creative Directors: Diego Yurkievich, Hernan Cerdeiro
Art Director: Hernan Pettinaroli
Copywriter: Julian Milanesi
Producer: Diego Colombo
Production Manager: Mimi Cossio
Photographer: Michael Bailey
Group Account Director: Ana Eberhard
VP Planning / Insights: Marta Insua

Network Rail has enlisted Dai Greene, the British and World 400 metres hurdles champion, for an online railway safety campaign that targets young men.

(TrendHunter.com) These futuristic lighting fixtures are a great way to take the rooms in any home to the next level. Modern-looking interior décor is no longer only found in up-town condominium areas, but is also a…

TBWA\Chiat\Day has created the debut TV ad for Pepsi’s first global campaign, ‘Live For Now’, which features Nicki Minaj.