Microsoft: Spammers’Aid
Posted in: UncategorizedThis is the latest campaign from Microsoft and Hotmail in Sweden. The idea is to fight spam in a friendly way. Inviting spammers to a seminar at the Swedish offices in Stockholm. The campaign is named Spammers’ Aid
and it aims to help spammers put their programming and online marketing skills to better use, instead of spamming, now that Hotmail stops 97 % of all spam. The goal is a spam free inbox for Swedes.
URL: www.spammersaid.se
Advertising Agency: JMW, Stockholm, Sweden
Creative Director: Joakim Karlsson
Jr Creative Director: Samuel Garlöv
PR: Thomas Hansen
Art Director: Annelie Karlsson
Director: Robinovich
Producer: John Hichens
Universidad Columbia: City Tour Bus
Posted in: UncategorizedUniversidad Columbia needed a campaign to attract the attention of young adults at the beginning of its enrollment season. They needed to increase the enrollment numbers with new students. Since most of these young people use public transportation, we converted a regular, urban area, line bus into a City Tour Bus. The same bus they use everyday with a centralized audio system that begins to narrate historical reviews when de bus crosses landmarks within Asuncion, one of the Latin American cities with most to tell.
Advertising Agency: TBWA Oniria, Asunción, Paraguay
Chief Creative Officer: Camilo Guanes
Executive Creative Director: Daniel Achával
Creative Director: Jorge Tercarioli
Copywriter: Jorge Tercarioli/Diego López
Art Director: Noelia Pérez
Account Supervisor: Cecilia Canillas
Advertiser’s Supervisor: Claudia Marin
Account Manager: José Monges
Planner: Rodrigo Weiberlen
Tourism minister defends VisitEngland campaign against industry biteback
Posted in: UncategorizedTourism and heritage minister John Penrose and VisitEngland head James Beresford have stuck up for their £5m campaign to promote domestic tourism in the face of opposition at a tourism industry event.
Vanish: Pickup Sticks
Posted in: Uncategorized“For extra tough stains.”
Advertising agency: Euro RSCG, Tel Aviv, Israel
Chief Creative Officer: Ben Sever
Executive creative director: Ben Sever
Art Director: Ale Feldman
Copywriter: Oded Nadir
Photographer: Yisrael Cohen
Agency Producer: Dana Caro
Head of Account management: Maya Cohen
Account Executive: Yael Eichenwald
Planner Director: Uri Oren
Planner: Pnina Wiessman
Thomas Cook head knocks Government’s ‘stay at home’ campaign
Posted in: UncategorizedThomas Cook chief Ian Ailles has knocked the Government’s focus on promoting domestic tourism, stating that it is “fundamentally wrong” to market holidays within the UK and not to equally support outbound holidays.
Thomas Cook head knocks Government’s "stay at home" campaign
Posted in: UncategorizedThomas Cook chief Ian Ailles has knocked the Government’s focus on promoting domestic tourism, stating that it is “fundamentally wrong” to market holidays within the UK and not to equally support outbound holidays.
Oslo Airport
Posted in: UncategorizedRéalisée par Marc Reisbig chez Passion Pictures, voici une vidéo de promotion de l’évolution de l’aéroport d’Oslo d’ici l’année 2017. Avec une animation en stop-motion, la vidéo prône les améliorations de l’aéroport avec poésie et élégance. A voir dans la suite.
Previously on Fubiz
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Bajaj Bulb: Spot Everyting
Posted in: UncategorizedBroken Compass: Travelogue
Posted in: UncategorizedMedia Bitch’s Diary 10 May
Posted in: UncategorizedThis week, Bitch has a 99 with Tatler editor Kate Reardon, gets exclusive with Bauer, and catches the polo bug with City AM.
Interactive-TV Firm Ensequence Gets $26 Million, Adds Jim Stengel to Board
Posted in: UncategorizedITV signs up Pepsi for Shazam-enabled ad in BGT final
Posted in: UncategorizedITV will broadcast its first Shazam-enabled ads during the ‘Britain’s Got Talent’ final this Saturday (12 May), with a Pepsi Max spot that will run a competition for festival tickets.
Quiet Storm wins Claims Direct task
Posted in: UncategorizedClaims Direct, the personal injury compensation business, has appointed Quiet Storm to handle its £5 million advertising account.
HMRC hires WCRS for interim ad task
Posted in: UncategorizedHM Revenue & Customs has hired WCRS to handle its advertising business in the interim period ahead of the appointment of a Government Procurement Service ad roster in the autumn.
Sara Cremer takes MD role at Redwood
Posted in: UncategorizedRedwood, the content publisher, has promoted Sara Cremer to the newly created role of managing director.
Rapier picks up NHS donor service DM work
Posted in: UncategorizedThe NHS Blood and Transplant service has appointed Rapier to handle its direct marketing account.
Trinity Mirror hit by double-digit fall in ad revenues
Posted in: UncategorizedTrinity Mirror, the publisher of the Daily Mirror, is expecting a double-digit fall in year-on-year advertising revenues in May, as the publisher’s outgoing chief executive Sly Bailey is expected to face further protest from shareholders at today’s annual general meeting.
Half of UK internet users say online ads worth it for free content
Posted in: UncategorizedHalf of UK internet users are happy to see online advertising because it supports online services and content at little to no cost, with only one in 10 are willing to pay for ad-free content, according to a new report from the IAB and ValueClick.