Hasta La Creative!

Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creatives: Mark Campion, Adam Collins
Planner: Alex Fennemore
Account Director: Brooke Curtis
Photographer: Johanna Parkin
Retouchers: John Proudfoot, Stuart Westcott

EDF will drive traffic to the revamped website for its Thank Yous reward scheme with an integrated campaign launching tomorrow (12 May).

Google’s Screenwise research project announced back in February is designed to collect data on more than just Internet behavior. In addition to custom wireless routers that gather information on participants’ browsing and downloading habits, the recently mailed recruiting brochure describes a device “a little bigger than a smartphone” called Screenwise TV Tab. TV Tab “captures audio signals that enables the study to identify which TV programs are being viewed.”

The information TV Tab collects includes:

• Identity of person logging into the Screenwise TV Tab
• Timestamps indicating time of log-in and log-out
• Duration of television usage per session
• The total amount of time a television is used in the household

[source: Screenwise Select privacy policy]

I haven’t seen the device, but I think it could be based on Android and powered by this TV Tab app developed by Mobile Research Labs.  Android market lists the number of installs for this app at between 10 and 50.

In addition, a different Screenwise app (which looks like a version of Lumi’s AnalyzeMe) captures participants’ smartphone habits. Among the more interesting things the app collects are:

• Frequency of use of device calendar
• Battery status
• Whether you are using your smartphone inside or outside your home
• How long music is played, and the title and artist for each song
• Timestamp and duration of any video viewed on smartphone
• all URL’s and advertisements viewed
• When a Panelist opens or closes an application

[source: Screenwise Select privacy policy]

Google, who is conducting this research together with GfK, is offering a sign-up incentive of $100 with up to an additional $50 for each month the participating household stays in the study.

Some people who were randomly selected to receive a recruiting mailer (accompanied with a crispy two-dollar bill), are concerned it might be a scam, or worse: “The money is real too! A $2 Dollar bill? SO weird man… never heard of anything like this.”

Brief: Planet Kids, Bangalore’s leading playschool chain wanted an invite to announce their Annual Day celebrations. This invite would be given to students and their parents. The objective was to create excitement around the event and get their kids buzzing. Oh, and of course the invite had to be cost-effective.

Solution: So we decided to create something out-of-the-ordinary, something that would engage their students and get them to transfer the buzz onto their parents. And voila, the ‘hand puppet’ invite was born out of a mere sheet of A4 sized paper. We then went on to create five unique characters so as to encourage greater curiosity, creativity and playfulness among our tiny TG.

Advertising Agency: Happy, Bangalore, India
Executive Creative Director: Kartik Iyer
Chief Creative Officer: Praveen Das
Creative Director: Carl Savio
Illustrator: Nalisha Chouraria
Art Director: Shatrughan R
Copywriter: Megha Ramesh

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Carat Leeds has been selected to handle the £8 million media planning and buying business for the double-glazing company Safestyle. The incumbent was Brilliant Media.

Sheba, the cat-food brand, has teamed up with the Desperate Housewives star Eva Longoria to front a global campaign, created by Abbott Mead Vickers BBDO.

Winning Moves, the game company that owns brands including Top Trumps, has appointed The Corner to its advertising business.

Foster’s has launched a website, “The Good Call Centre”, to support its “good call” advertising campaign. Created by Adam & Eve, the site allows users to submit a friend’s problem to create a video response that is then sent to them. The agency has also created an ad to drive traffic.