Google, Microsoft and AOL are hoping that their web video offerings and NewFront presentations will help them extract a healthy slice of the TV industry's upfront money this year. Not happening. Here's why.
Almost exactly a year after Jann Wenner said magazines were rushing to the iPad out of "insanity and insecurity and fear," Wenner Media is introducing an iPad edition for Us Weekly.
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(TrendHunter.com) Often the most impractical architecture is also the most eye-catching. Staying within the confines of normalcy can be a plague and definite block to many architectural experts, but many (luckily)…
Wherever you are – in a library, store, coffee shop or elsewhere – the app will identify any book by its cover, count the number of pages, then determine density and format of the paper. The app will then show how much timber it took to produce the book and offers to opt for an electronic version of it.
As the purchase happens, a certain saved percentage is added to one of the trees in the app: you can grow five types of trees that are most commonly used in paper production.
Along with the purchase, a percentage of the proceeds can be donated to WWF by partner bookstores.
Advertising Agency: Leo Burnett, Moscow, Russia
Creative Director: Grisha Sorokin
Art Director: Grisha Sorokin, Mikhail Derkach, Andrey Sergeev
Senior Account Manager: Marina Andzhich, Anna Evdokimova
Producer: Alexey Kolokolnikov
“Follow the new.”
Advertising Agency: DDB, Brazil
Chief Executive Officer: Sergio Valente
Executive Creative Director: Marco Versolato
Creative Director: Sergio Valente, Marco Versolato
Copywriter: Caio Mattoso
Art Director: Rodrigo Mendes
Agency Producer: Rodrigo Pires (Gibinha)
Account Supervisor: Maristela Pati Correa, Tania Gomes Pena
Advertiser Supervisor: Marcelo Siqueira
Producer: Rino Siveiro
Director: Jarbas Agnelli/Doug Bello
Director of Photography: Jarbas Agnelli, Doug Bello, Sergio Prado
Editor: AD Studio Team
Editing Company: AD Studio
Sound Design: TDL Music
Post Production: AD Studio Team
Animation: AD Studio Team
PROBLEM
The problem is that it has no public support because of the prejudice people have towards prostitution. In order to get support, AMMAR needed to change the way in which people see sex workers. All this, with a very low budget and a strong media restriction.
IDEA
We reinvented the most popular communication media of the sex industry in Buenos Aires: Prostitute Calling Cards. We turned them into unfolding cards and placed them all over the city. When opened, the cards expose the real life of a sex worker, changing the picture people had of prostitution and increasing the awareness of this issue.
RESULTS
• Prostitute calling cards are being used for the first time ever, not as a communication media to promote prostitution but as a media to protect their rights.
• With a simple and cheap paper print, awareness was raised on this delicate issue.
• Visits to AMMAR’s site increased 30% and phone calls 45%.
• The subject was socially installed for its public discussion.
We reinvented the sex worker’s most iconic media to promote their protection.
Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
“Cover up the old.”
Advertising Agency: Publicis Yorum, Istanbul, Turkey
Creative Director: Cevdet Kzzzlay
Art Director: Çetin Ural
Copywriter: Ali Bozkurt
Illustrator: Çetin Ural
Un impressionnant trailer dévoilé pour l’édition 2012 du festival “5 Point Film” autour du thème de la nature. Un travail vidéo dirigé et édité par Anson Fogel, produit par Forge Motion Pictures sur une bande son du groupe M83. A découvrir en images dans la suite.
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(TrendHunter.com) Converse, a brand known for its amazing ability to remain relevant, has premiered Dip-Dye Chuck Taylors, an updated take on the classic sneakers. On point with both the colorful and ombre trends…
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EasyJet’s change of marketing strategy in October last year appears to be paying off judging by its recent financial results, which show a 12% boost in revenue per seat. Three experts offer their thoughts on its repositioning in a tough economic climate.
(TrendHunter.com) There is almost always a leash on entrepreneurial ventures, if only because these ideas are generated in the reach of governments; Blueseed is a concept that hopes to unleash them. Blueseed is a…
(TrendHunter.com) The combination between human and animal physiognomy has been a point of popular contention since H.G. Wells wrote ‘The Island of Dr. Moreau,’ and seen in these humanimal finds, that…
(TrendHunter.com) Photographically manipulated architecture may have been done before, but photo series such as Urban Forms set themselves apart by portraying important, social messages. In this case, the Urban Forms…
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