In his short stint at Yahoo, former CEO Scott Thompson flanked himself with a couple of his PayPal allies, including PR head Amanda Pires, who is leaving the company, according to a person familiar with the matter.
Look, IPC Media’s weekly fashion title, is launching a multiplatform street style franchise driven by user generated content.
In The Onion's latest marketing story, BuzzBee is given a childhood of misery as part of a rebranding effort.
(TrendHunter.com) Any ladies looking to give their smackers a shiny, glossy appearance for any season can garner some inspiration from any of the lusciously lovely lipsticks on the market.
Whether you’re a low-…
In which Don and Betty experience asymmetrical jealousies. Plus: Have you seen this real Manischewitz commercial starring Sammy Davis Jr.?
Advertising School: Berghs School of Communication, Stockholm, Sweden
Art director: Alexander Rehnby
Copywriter: Pontus Levahn
(TrendHunter.com) The first piano innovations were not very well received. In fact, upon playing an early version of the instrument, the master composer Johann Sebastian Bach found it lacking and amateurish. Granted,…
Problem
Absynthe Minded is a pretty big band in Belgium, but still an unknown act in the rest of Europe.
The most important thing for Absynthe Minded is airplay. Lot’s of airplay. We worked something out to get played on radio abroad.
Idea
We’ve created The Most Exclusive Video Ever. A video that will play only when the new song of Absynthe Minded is played on radio.
Results
During two weeks time our song was played every hour somewhere in Europe. 212.000 people from abroad visited our website to see the video.
And that’s how a small Belgian band got on radio and blogs all over Europe, and engaged the right fans.
Advertising Agency: mortierbrigade, Brussels, Belgium
Creative Director: Jens Mortier, Joost Berends, Philippe De Ceuster
Art Director: Tim Arts, Stefan van den Boogaard
Producer: Emilie Kino, Jonathan Wieme
BlackBerry is hoping to steal a march on Samsung by heavily pushing its near field communication (NFC) enabled devices ahead of the Olympics.
Channel 4’s advertising performance in 2011 has been affected by the “negative viewpoint” media agencies held of the broadcaster in the autumn 2010, following news it was losing ‘Big Brother’ and ‘Friends’, according to sales director Jonathan Allan.
A agência África criou uma campanha online para Vick onde, ao invés de representar o produto com o trivial “espirra; mamãe passa tomadinha; fica bom; vai brincar com o labrador”, usaram a dupla de palhaços Atchim & Espirro. Lembram deles, da década de 80? 
Calma que tem mais: ao invés de fazerem palhaçada, eles gravaram um rap (o que não deixa de ser uma palhaçada, certo?). Fizeram ainda um clipe, dirigido pelo Johnny Araújo, com arranjo do Tejo Damasceno, letra do Rincón Sapiência e participação especial do Fernandinho Beat Box, tchic-tchic-huá.
Não é a primeira vez que campanhas de publicidade dão um refresh na carreira de alguns artistas. Já aconteceu com o Byafra, o Magal e tantos outros. E fica a pergunta: Gostaram da campanha? Será que isso vai trazer os palhaços de volta?
Mais sobre o vídeo e tal, aqui.
Post originalmente publicado no Brainstorm #9
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Internet Week kicked off in New York this morning with a lot of chest beating about the city’s tech start up scene.
Channel 4 has reported a near £20 million fall in ad revenues for its main network in its first year without reality stalwart show Big Brother, but losses were partially offset by rights sales for The Inbetweeners and double-digit growth in so-called ‘future media revenues’.
(TrendHunter.com) Music lovers and the fashion-savvy join forces to create a beautiful array of ingenious earbuds. For those who prefer not to dawn the bulky headphones, earbuds are not only the comfortable…
Marks & Spencer’s introduction of a value-focused range, Simply M&S, is dividing opinion. Many observers see it as a ‘solid strategy’ to cater to the ‘squeezed middle’ but there is criticism of a ‘me-too’ move into already occupied territory.
Heathrow, the BAA-owned airport, has today (14 May) launched a marketing campaign to reassure consumers it is ready for the “unique operational challenge” posed by the Olympics.
Advertising Agency: TBWA, Paris, France
Executive Creative Directors: Eric Holden, Rémi Noël
Art Director: Philippe Taroux
Copywriter: Benoit Leroux
Account Manager: Anne Vincent, Anne-Laure Brunner, Isabelle Dray
Client: Sylvie Haurat, Arnaud Humblot
Advertising Agency: Y&R, New York, USA
CCO: Jim Elliott
Creative Director: Michael Schachtner, Graeme Hall
Art Director: Jon Leachman
Copywriter: Andrew McMurchie
VP Account Director: Mike Acken
Senior Planner: Tara Fray
Production Company: Biscuit Filmworks
Director: Clay Weiner
Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand to unconventional lifestyles, innovation and music.
Digital luminaries gathered together last week to celebrate AKQA founder Ajaz Ahmed’s ‘Velocity’ book launch.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
