John Lewis’s brand is on a strong trajectory as a result of its marketing and is planning to expand its ‘never knowingly undersold’ campaign to radio, it was announced today.
John Lewis is opening its first “shop within a shop” after partnering with luxury travel company Kuoni to offer travel shop concessions in its department stores.
This week Bitch not only meets Will Smith, but also spends two days at Media360 sharing more than a few glasses of Pinot Grigio with the industry’s top media agencies, clients and media owners, while admiring the planes from the windows of the T5 Hilton hotel.
Une nouvelle expérience avec cette construction du « Discuss Underwater Hotel », basé à Dubaï. Une collaboration de Drydocks World et Deep Ocean Technology pour cet hôtel de luxe sous-marin. Une structure en forme de disque avec 21 chambres immergé jusqu’à dix mètres sous la surface de l’eau.
Charity One Life is launching a campaign to support its Guinness World Record attempt for the longest DJ Relay.
Mike Baker, chief executive of the Outdoor Media Centre, believes the outdoor industry can look forward to a “very big, visual, huge quarter” during the Olympics.
Bartle Bogle Hegarty has bolstered its digital production department with the appointments of Josh Tenser as head of digital production and Alex Matthews as head of creative technology.
What do you do when you’re a creative agency and you want to raise money for Macmillan Cancer Support? You throw your doors open to an art exhibition with some of London’s top illustrators and designers of course.
Coca-Cola continues to adjust the agencies working on its Sprite brand, selecting Johannes Leonardo to lead Sprite creative globally.
The7stars has been appointed by live music promoter Ibiza Rocks Group to handle the planning and buying of its debut marketing campaign to drive up interest in the brand, and support the launch of a new Ibiza night featuring Mark Ronson and Example.
Digital agency Zone has hired TBWA/Tequila Australia’s technology and innovations director, Rob Reng, as technology director.
Wickes, the DIY retailer, has made its first foray into social media with the launch of a Facebook app, which allows fans to create a sharable digital portfolio of their DIY projects.
Marketers should wrestle back some of the power from finance departments because the outcomes you can measure are not the only ones that matter, according to Ogilvy & Mather vice chairman Rory Sutherland.
The Economist Group is building on its advertising network, Ideas People, to group together more than 60 websites trusted by The Economist readers, but which do not use cookies to target specific users.
This week Out and About is at the T5 Hilton hotel for Media360, which has seen a host of clients, media owners and media agencies provide insights into some of the best work in the industry.
(TrendHunter.com) The Elle USA June 2012 Kristen Stewart photoshoot showcases the Twilight actress alongside her mirrored body double. Only instead of reflecting the dainty actress as adoring fans know her, the…
Plenty Easypull on the Go kitchen towels are specially designed for minor out-of-home accidents. On the print ads, Publicis, Amsterdam have attached discount coupons that hide a … read more
Advertising Agency: Publicis, Amsterdam, Netherlands
Creative Director: Jeroen van Zwam, Marcel Hartog
Art Director: Marco Sluijter
Copywriter: Jeroen de Korte
Account Manager: Maurice Gilissen
Global Radio, home to Heart and Capital FM, has enjoyed a strong year of growth, and is set to report profits up “significantly” in its financial results later this year, according to group chief executive Stephen Miron.
Advertising Agency: Longplay 360, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Illustrator: Up Ilustração
Mobile is set to be the “biggest branding product on the planet”, but advertising on it can prove a “dangerous road”, warned Richard Eyre, chairman of the Internet Advertising Bureau UK.
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