Apps like SocialCam and Viddy are exploding in popularity as the next "Instagram for video" among consumers for recording and sharing short videos and — like clockwork — big brands are following.
Virgin Media’s new celebrity frontman David Tennant has been “incredibly successful” for the brand, according to Nigel Gilbert, chief marketing officer.
(TrendHunter.com) Fans of eco-friendly tech and iDevice accessories are going to lose it over all of these bold Belkin gadgets. Belkin isn’t the biggest tech company around, and as such, new gadgets from the…
McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden Project’s bid to get people together with their neighbours for the Queen’s Diamond Jubilee on Sunday 3 June.
The Predatory Bird nous présente cette vidéo de skateboard de Joe Pease appelée « Peter Brings the Shadow to Life ». Contrairement aux autres vidéos de skateboard, le but ici est de filmer l’ombre du skater, donnant ainsi un aspect très poétique. Mis en images sur une superbe musique de Nick Cave et Warren Ellis.
Advertising Agency: Y&R, Prague, Czech Republic
Creative Director: Jaime Mandelbaum
Art Director: Atila Martins
Copywriter: Martina Vesela
Head of Art: Marco Antonio do Nascimento
Retoucher: Furia
Illustrator: Marek Motalik
AOL is naming Janet Balis the first publisher of Huffington Post Media Group as part of broader changes. AOL Chief Revenue Officer Ned Brody is also taking on a new role.
Want to become an owner of Juicy Couture? Not a handbag or a velour hoodie, but shares of stock in three clicks on Facebook? Parent Fifth & Pacific Companies is going to give consumers the chance.
As Internet ad spending rises, the value of ad inventory is dropping, crushing digital media companies. The solution: more small advertisers.
Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique shopping and fashion summer activity.
The Radio Advertising Bureau has launched two new tools aimed at helping advertisers, media agencies and creative agencies get more from the medium.
Breakdown service RAC has appointed former News International sales director John Orriss to head its marketing team.
(TrendHunter.com) These Avengers-inspired mixed drinks can pack as much power as their cartoon inspirations can punch.
Accommodating your favorite characters from Captain America to Hawk Eye, these drinks are super…
Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms.
Foxy Bingo has signed a multimedia,13-week sponsorship deal with GMG Radio’s Smooth and Real Radio brands, to sponsor evening shows presented by DJs David ‘Kid’ Jensen and David Hearne.
The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories introduced and a judging panel of key industry figures drawn from the marketing, design and branding sectors.
The Competition Commission has found that BSkyB does not hold a competitive advantage in the pay-TV film market, because of the arrival of competition from Netflix and LoveFilm, and the imminent launch of BSkyB’s internet TV service.
“Fighting the world’s big problems at the same time.”
Advertising Agency: Euro RSCG Zurich, Switzerland
Creative Directors: Axel Eckstein, Frank Bodin
Art Director: Suzanne Friedli
Copywriter: Ivan Madeo
Graphics: Laurie Morard
Photographer: Lea Fischlin
Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push that repositions the drink as a force that brings people together.
The ad watchdog has ruled that a TV ad misled consumers about which stores were participating in Sainsbury’s Brand Match scheme but has dismissed several other complaints about the campaign from Asda.
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