Using Data to Get it Right with Female Shoppers


When it comes to women and media consumption, data are abundant. But by taking data at face value, rather than analyzing it, too many marketers get it wrong with female consumers.

Alluring Retro Collages – These Prints by Sabrina Tibourtine are the Perfect Match for Every Wall (GALLERY)

(TrendHunter.com) At the first glance, these collage prints by Sabrina Tibourtine strike the eye with their retro, vintage appeal, clearly inspired by those old American ads of the 50s, featuring gentle, polite…

Three Events Gently Launch ad:tech

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So today ad:tech San Francisco kicks off. Much learning, insight and networking is expected. Last night, several parties kicked things into gear.


Aetna Taps UM as Media Agency of Record

Aetna has hired Interpublic Group of Cos.' UM as its media agency of record to handle media buying and planning across the company's consumer, Medicare and individual plan divisions, as well as keyword search.

Braincast 10 – Como surgem os Gênios: Genética ou Trabalho Duro?

A genialidade de grandes imortais (ou nem tanto) foi a pauta do Braincast de número 10. Abrir novos caminhos é o que os diferencia dos mortais? A genialidade é algo inerente ou apenas trabalho duro? Qual a diferença entre um ícone e um gênio? Eles existem tanto para o bem quanto para o mau? Também tivemos algumas histórias na Borracharia do Seu Abel, além de comentários sobre a estréia mundial (e simultânea) da segunda temporada de Game of Thrones.

Neste programa tivemos o retorno de Carlos Merigo e Ronaldo Tavares para a tribuna, além da presença de Saulo Mileti, Jairo Herrera, Luiz Yassuda e como de costume, cumprindo a cota de cariocas, Vini Melo: o “mini-gênio” das terras do Rio de Janeiro e adjacências.

Faça o download ou dê o play abaixo:

[2m20] Comentando os Comentários
[59m10] Borracharia do Seu Abel
[1h01m20] Qual é a Boa

Críticas, elogios, sugestões para braincast@brainstorm9.com.br ou no facebook.com/brainstorm9.

Feed: feeds.feedburner.com/braincastmp3 / Adicione no iTunes

Quer ouvir no seu smartphone via stream? Baixe o app do Soundcloud.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Lincoln to Its Dealers: Be Tres Posh


In a bid to compete in the luxury segment, Lincoln offers online concierge service — and sends actual ones to train dealers.

Havas Acquires Victors & Spoils

Victors & Spoils will sit under the Havas Worldwide business unit. The companies said one of their first projects will be to use V&S's proprietary technology to create a 15,000-person professional Havas "crowd" from which to source ideas for clients.

Advertising, a Love Letter: Time to Get Back on Track


Businesses spend money on communications to sell stuff. And the best way to sell is to tell the truth.

WPP launches innovation unit GroupM Next

WPP’s GroupM is to launch GroupM Next a new innovation unit designed to support its four agencies, MediaCom, Mindshare, MEC and Maxus.

Brand.net Co-founder Atherton Joins AppNexus


Andy Atherton, co-founder of Brand.net and former Yahoo ad tech exec, is joining AppNexus as SVP of strategic accounts.

Hello I’m Wild

Le studio français Hello I’m Wild a pu présenter récemment une séries de photographies amusantes autour de références de la culture geek. Entre Darth Vader jouant au canard en plastique dans son bain et Buzz L’éclair lisant une bande dessinée. A découvrir dans la suite.



ère

Wild Geek

Be Paulette

If only i were a Jedi

écieux

hello-im-wild6









Previously on Fubiz

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Murdochs expected to take a back seat at News Corporation in future

James Murdoch’s resignation as chairman of BSkyB marks a major shift towards one of media’s most famous families taking a backseat in the conglomerate News Corporation, according to a Cass Business School specialist.

The Big Guys Have Reams of Research; Now You Can Too


Large agencies leverage big research resources. One company is using social-media data to help small firms compete affordably.

E se o Facebook tivesse sido inventado na década de 1990?

Se você acha que 10 anos atrás ainda é 1990, vai relembrar como não era moleza a sua vida de informática.

Nesse vídeo, o pessoal do Squirrel Monkey imagina como seria o Facebook se ele tivesse sido inventado lá por 1995.

E é uma verdadeira maravilha das world wide web. Caso não tenha um scanner, é só mandar a sua foto para o escritório do Facebook, via correio, que em apenas 1 mês eles publicam no seu perfil!

Mas se a sua praia for os anos 1980, tem também o Twitter inventado nessa época:

Brainstorm9Post originalmente publicado no Brainstorm #9
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Web Hit Increasing Charts – The Anatomy of Going Viral Infographic Lists Ways to Generate Traffic (GALLERY)

(TrendHunter.com) The Anatomy of Going Viral infographic details some insider knowledge of how to make a product, service, or video campaign get the most hits possible.

Typically, viral content explodes through…

James Murdoch: ‘This is the right time for me to step aside as chairman’

BSkyB has confirmed the resignation of its chairman James Murdoch, who explained his move was designed to ensure “there is no false conflation with events” at News International.

Stivoro: Pyramids, Mr Choo, Open Road


Advertising Agency: Iris, Amsterdam, Netherlands
Creative Director: Tom Ormes
Art Director: Glenn Doherty
Copywriter: Tom Ormes, Axel van Weel
Producer: Andrea Porcelli
Account Director: Mark Brounen
Visual Effects: Rolf van Slooten, Bas Siemons, Edwin Veer, Peter Witte

P&G Bans Use of Pandora, Netflix for Employees


The company is blocking the bandwidth hogs as it invests more in cloud-based applications to do its work. But YouTube and Facebook, also bandwidth drains, are deemed "critical" to doing business.

James Murdoch Resigns BSkyB Chairmanship Amid Hacking Scrutiny


Rupert Murdoch's youngest son previously resigned as executive chairman of News International and left the boards of GlaxoSmithKline and Sotheby's.

Dailies Contact Lenses: EyeTranslator


URL: https://www.facebook.com/DailiesSverige

Agency: Milk, Gothenburg, Sweden
Digital Creative: Axel Tagg
Art Director: Andreas Bergendahl, Martin Ohlsson
Copywriter: Anders Holmström, Niklas Moberg
Agency Producer: Emma Nilsson
Production Company: Pong
Account Manager: Ulf Nordstrand
Additional credits: Lundgren + Lindqvist