(TrendHunter.com) Gourmet lollypop pop company Lollyphile is back in business to offer a scrumptious collection of mouth-watering goodies.
Good ol’ lollypops are always a treat and bring back childhood…
Coup de coeur pour cette horloge “White & White” designé par Vadim Kibardin : une interprétation moderne en trois dimensions sur l’horloge digitale classique. Avec un design simple mais très efficace, ce projet est à découvrir dans la suite de l’article.
Copyright Fubiz™ – Suivez nous sur Twitter et Facebook
Hiscox, the specialist insurer, is the first UK brand to use Klaustech’s new ad format, AdCastPlus, which allows online ads to stay present on the side of a web page, even when a user scrolls down.
This week, Out and About attends the European premiere of ‘Avengers Assemble’ with Disneymedia+ spots Scarlett Johansson and Robert Downey Jr. and discovers the business of product placement.
Mail Newspapers’ client sales manager Lindsey Spagnol is leaving to join travel firm TUI, while the paper has promoted executive Nick Stevens to the role of agency sales manager.
“Images that tell everything.”
Advertising Agency: DDB, Sao Paulo, Brazil
Creative Director: Sergio Valente, Marco Versolato, Gustavo Victorino, Moacyr Neto
Art Director: Mozar Gudin
Copywritter: Tomás Correa
Account Supervisor: Mônica de Carvalho, Andrei Croisfelt, Daniel Malavazzi, Adriana Barreto
Media: Mônica de Carvalho, Patrícia Muratori, Soraya Sobral
Art Buyer: Clariana Costa, Alessandra Salles
Graphic Producer: Clariana Costa, Anelito Nóbrega
Adap.tv, the video ad exchange, has hired Lewis Sherlock from WPP trading desk Xaxis as director of strategic planning for EMEA.
“Sing the petition, and send the dictator behind bars”
OBJECTIVE:
To maximize signatures for the petition issued by theassociation, Urgence Darfour, in order to bring to the International CriminalCourt the Sudanese President Omar Al Bashir, who is charged with war crimes, crimesagainst humanity and genocide.
The campaign started with a viral video and an onlinepetition. However, we soon realized we were missing a very important part ofthe target audience: people that are seriously involved in the cause, and yet arenot comfortable with using the Internet, and also activists taking part inmeetings and demonstrations, who get enthusiastic about the cause but thenforget to sign the petition online. We need to make these people sign easily,and immediately.
IDEA:
So we decided to create a “classical” flyer, like the flyersassociations normally distribute to activists.
However, this time, the flyer concealed a fatal trickfor the dictator, and something of real, tangible interest for the activists: bysigning and sending the petition, people literally, and immediately, “send himbehind bars”.
RESULTS:
Urgence Darfour diffused the flyer during the officiallaunch of the campaign, and then during each of the association’s demonstrationsand meetings in France.
In less than a week, Urgence Darfour received hundredsof signed coupons, and several congratulations from activists and associations onthe efficiency of this alternative – and yet classical – medium.
Advertising Agency: TBWA Being, Paris, France
Creative Director: Thierry Buriez
Art Director: Julien Chiapolini
Copywriter: Riccardo Fregoso
Illustration: Scott Benson
Furniture retailer Jysk has appointed MEC Manchester, the WPP media agency, to its media planning and buying account after a competitive pitch.
Wonderbra has unveiled its first ecommerce site for customers in the UK and Ireland, which will stock the brand’s full range.
Yell has appointed Engine to handle its estimated £60 million global advertising account.
A touching ad from Olympic Games sponsor Procter & Gamble has shot through the chart to take second place with more than 300,000 shares this week, but TNT Benelux’s “dramatic surprise” retains the top spot.
Ad Age has extended the deadline for entries into its Small Agency Awards competition until April 27.
Sony Europe’s sales and marketing teams are entering consultation from today as the company prepares to cut 1,000 jobs as part of plans to lose 15% of its workforce in the region.
Hardy Seiler nous propose de découvrir son projet d’animation “Where Things come from”. Le jeune artiste allemand utilise avec talent des formes simples pour raconter la transmission du savoir et la nécessité de rester curieux. A découvrir en vidéo dans la suite.
Copyright Fubiz™ – Suivez nous sur Twitter et Facebook
Gran bel lavoro. Bravi!
Amscreen, the digital media owner, has appointed Jamie Lindsay as its managing director.
International Airlines Group (IAG), the parent company of British Airways, has been forced to take on loss-making BMI’s subsidiary carriers, bmi baby and bmi regional, today (20 April) as Lufthansa has failed to find alternative buyers.
The British Heart Foundation will run ads for its Heart Helpline during ‘Coronation Street’ on Monday (23 April), when the soap’s Audrey Roberts suffers a heart attack.
HomeServe, the home insurance and repairs company, has been fined £750,000 by Ofcom for making excessive silent and abandoned calls to UK consumers.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
