"I think you'd be hard-pressed to find savvy marketers that aren't spending 10%, 15%, 20% of their budgets on data-driven plans," said Jordan Bitterman of Digitas.
Want to see that hot chick from Fiat’s Super Bowl commercial? Well you can in a new Doner-created ad for the 500 Abarth. But the real star of the show is Charlie Sheen.
(TrendHunter.com) Sporty editorials are everywhere. Regardless of the season or the magazine, athletic-themed fashion shoots are fun and easily orchestrated.
Whether it’s a polo-themed shoot or football equipment-inspired…
Most of the time, the people who manage brand pages for big companies are not the same people buying ads on Facebook, who are not the people making the content.
ABC, Fox and other networks have filed suit against Aereo, arguing that its service letting New York City subscribers watch broadcast TV on computers and smartphones violates copyright laws.
(TrendHunter.com) Get squeaky clean and fabulous with any one of these sensational soaps. Taking on any shape your mind can dream up, these bold cleaners have a lot more style than your usual ivory white bar. With a wide…
Univision's reality show "Q'Viva" will air on Fox in three languages, with subtitles, an unusual sharing that merits attention of programmers and advertisers
Ever been to a marketing-related conference? Ever read a conference guide? Ever checked out a panel description? Then you know conference event vernacular can be a panalopy of buzzword bingo.
| THE ORIGINAL? Hydro Québec (electricity generator company) – 1997 Agency : BOS (Canada) |
LESS ORIGINAL Nissan Leaf 100% electric – 2011 Agency : TBWA Los Angeles (USA) |
Afin de mettre en avant son journalisme “ouvert” proposant à chacun d’intervenir et donner son avis, le journal anglais The Guardian a eu l’excellente idée de reprendre la fable bien connue du Loup et des 3 petits cochons. Le spot conçu par BBH London est à découvrir dans la suite.
Copyright Fubiz™ – Suivez nous sur Twitter et Facebook
Man, that’s messed up. That’s how Oklahoma City Thunder player Kevin Durant feels after he finds out you missed his winning shot…because you were downloading Doodle Jump instead of streaming the game.
Only 5% of British people would care if brands did not exist, according to research by Havas and MPG that placed Marks & Spencer and Sainsbury’s in the world’s top 10 “meaningful” retail brands.
The Royal British Legion, the charity behind the annual Poppy Appeal, is relaunching its bi-monthly print magazine and developing more digital content to raise awareness of its lesser-known work and services.
Revellers were out in force at last night’s Marketing Agencies Association (MAA) Best Awards held at The Brewery, Chiswell Street.
Abbott Mead Vickers BBDO is set to be unveiled as the best media or advertising company to work for in this weekend’s Sunday Times, and has been ranked the 17th best place to work for of all UK businesses.
Iris was the most-awarded agency and Livity’s ‘Final Verse’ NSPCC campaign was the most-awarded piece of work at the Marketing Agencies Association (MAA) awards, held last night (1 March) at The Brewery.
(TrendHunter.com) While the concept may seem agressive at first glance, the bullet jewelry line by Erik Spalding and Cole Evans was actually intended to promote peace and healing. The co-founders of Bullets2Bandages are…
Zynga, the social games publisher that has grown thanks to its close relationship with Facebook, is aiming to move out of the shadow of the social networking giant by launching its own gaming destination.
Google mobile sales director Ian Carrington believes there is still a place for platform-specific app stores such as Google’s own Android Market following Facebook’s announcement it would work with partners to allow developers to create mobile web apps.
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